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Join us on 'Marketing Buzz Down Under' as we explore the vibrant world of small business success in Australia. Hosted by LJ Shannan, a marketing maven with over 13 years of experience, this podcast dives into the exhilarating journey of running a small business, the vital role of marketing, and candid interviews with accomplished entrepreneurs who've made their mark in the land Down Under. Discover the untold stories, strategies, and insights that fuel Australia's thriving small business eco ...
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The Buzzworthy Marketing Show

Michael Buzinski

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When growing a business there is no one secret to success, but a series of strategies that help business owners scale at will. Hi, I’m Buzz and I’ve spent over 20 years marketing for entrepreneurs just like you. On this podcast we uncover invaluable insights that successful entrepreneurs and industry experts use to profitably scale B2B businesses. Welcome to the Buzzworthy Marketing Show.
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Buzz Dental Marketing

Buzz Dental: Digital Marketing for the Dental Community

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Buzz is a Digital Marketing Show powered by Dentainment! This web-based show will cover a range of topics, strategies and initiatives to help take your Dental Practice to an entirely new level of success.
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Palo Creative is more than an award-winning marketing agency. We’re storytellers, relationship builders and brand communicators. We’re passionate about being creative, strategic and approachable as we bring brands to life in ways that leave a lasting impact.
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Herzlich Willkommen zu Heiße Luft – dem Marketing Podcast ohne Chichi. Im Agentur-Corporate-Gespann gestartet haben die beiden Hosts Stephanie Kraus und Niklas Breuch eine Mission: Wir packen die Buzzwords auf den Grill. Schluss mit Molekular Marketing ohne Pfiff! Gemeinsam mit spannenden Gästen aus dem Bereich Online Marketing gehen sie Fragen auf den Grund wie "Welcher Case war wirklich Haute Cuisine? Wer hat die Extra-Wurst wirklich verdient und bei wem wird genauso heiß gegessen wie es g ...
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Ever wish you had a marketing expert with over two decades of marketing experience whispering proven marketing strategies in your ear? That’s exactly what you’ll get when you tune into Local Biz Buzz: Profitable Main Street Marketing, the go-to resource for building and growing a profitable local business, with your host, Donna Gunter. Her secret power? Breaking down big marketing ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less st ...
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show series
 
On this episode of BUZZ, we explore Thanksgiving-themed Dental Marketing ideas, emphasizing the importance of video content to engage patients and showcase practice personality during the holiday season. The host shares creative suggestions such as team gratitude videos, dental hygiene tips, and patient appreciation messages, all aimed at fostering…
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Send us a text Prepare to be inspired by Andrew Windham, the dynamic CEO of the Ideal Client Community, as he unveils his transformational journey tailored for faith-driven, purpose-driven, and legacy-committed founders. Andrew's unique ability to juggle cultural nuances and adapt like picking up accents fuels a refreshing narrative on aligning fin…
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Send us a text Can you imagine learning a life-changing lesson about money management from a city bus driver? That's exactly what happened to our guest, Chelsea Williams, who joins us on the Buzzworthy Marketing Show to shed light on the vital importance of financial literacy. Chelsea's journey from that unexpected encounter to becoming a financial…
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On this episode of BUZZ, we explore Google's core search ranking updates and how Dental Practices can maintain online visibility by creating high-quality, patient-centered content that demonstrates expertise, authority, and trustworthiness (EAT). The podcast emphasizes the importance of crafting original, in-depth content, optimizing for mobile use…
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Send us a text Discover the secrets of thought leadership in the modern era with global credibility expert Mitchell Levy, a visionary entrepreneur, TEDx speaker, and the author behind over 60 books. As we navigate the shifting landscape of publishing, Mitchell shares his remarkable journey, offering insights into how COVID-19 and the rise of AI hav…
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On this episode of BUZZ, we explore how the decline of Google's dominance in search advertising is reshaping Dental Marketing strategies, emphasizing the growing importance of AI tools like ChatGPT and video platforms such as YouTube. The discussion highlights the need for Dental Practices to adapt by creating engaging content and leveraging these …
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Send us a text Join us for a captivating conversation with JM Ryerson, a vibrant entrepreneur and leadership coach, as he shares his exhilarating journey from the cold expanses of Alaska to the lively landscapes of Virginia. Listen as JM discusses the life changes that came with this move, including his wife’s rewarding career at the Colonial Willi…
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On this episode of BUZZ, we discuss the critical mistake Dental websites often make by using header images where subjects look directly at the visitor, which can lead to higher bounce rates and lower conversion rates. Instead, we recommend using custom images where the eyelines direct attention towards the call to action button, enhancing user enga…
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Send us a text What if the secret to unlocking true entrepreneurial freedom lies not in external achievements but in looking inward? Join us as we explore this compelling concept with Rob Dubé, co-author of "Shine: How Looking Inward is the Key to Unlocking True Entrepreneurial Freedom." Rob, along with Gino Wickman, crafts a narrative that starts …
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On this episode of BUZZ, we explore the significance of personal branding in Dental Practice growth, emphasizing that it's not just a marketing strategy but a way to forge deeper connections with patients. By authentically showcasing who they are and what they value, Dentists can build trust and loyalty, ultimately leading to a more successful Prac…
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Send us a text Unlock the secrets of SEO success for your small to medium-sized business with insights from our seasoned expert guest, Damon Burton. Learn how to strategically implement SEO without getting lost in logistics and financial hurdles. From deciding between in-house management versus hiring an agency, to understanding the critical role o…
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On this episode of BUZZ, we explore the importance of capturing patient testimonials through video as a dynamic marketing tool for Dental Practices. We provide specific questions to ask patients during filming to elicit meaningful responses that can enhance your practice's visibility and credibility online through powerful social proof. Show Produc…
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On this episode of BUZZ, we explore the importance of celebrating milestones in Dental Practices, such as anniversaries and team achievements, to boost team morale and connect with patients. We also explore creative ways to commemorate these events through social media, community engagement, and leveraging tools like AI for Dental Marketing content…
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Send us a text Can you imagine stepping away from your business for a full month without it missing a beat? In our latest episode, seasoned business owner and certified exit planner Pete Moore joins us to reveal the secrets of building a self-sustaining business destined for a successful exit. Pete shares his expertise on transforming common busine…
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On this episode of BUZZ, we discuss the effectiveness of magazine advertising for Dental Practices, concluding that it is generally not a wise investment due to high costs and poor tracking capabilities. Instead, we advocate for focusing on digital marketing strategies that allow for precise audience targeting and measurable results. Show Produced …
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On this episode of BUZZ, we celebrate National Pizza Month by discussing creative ways to engage with local pizzerias and promote community support through social media. We share fun pizza statistics and emphasizes the importance of incorporating these themes into Dental Marketing strategies to enhance engagement and attract new patients. Show Prod…
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Send us a text Discover the secrets to unlocking your productivity potential through the art of delegation. Imagine reallocating your time to focus on your core strengths while skilled professionals handle the rest. Inspired by Stephen Covey's and Dan Martell's insightful works, we promise you'll learn how to categorize tasks effectively and capita…
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On this episode of BUZZ, we discuss the significance of National Orthodontic Health Month and National Dental Hygiene Month, highlighting ways Dental Practices can engage with patients through promotions and educational content. Additionally, we explore various fun holidays in October, such as National Coffee Day and Halloween, suggesting creative …
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Send us a text Ready to revolutionize how you manage your day? Discover the secrets of our "freedom plan," a strategy designed to maximize your productivity by compartmentalizing life into four key quadrants. We'll guide you through the crucial first step: hiring an executive assistant to offload repetitive tasks. We also explore cutting-edge advan…
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On this episode of BUZZ, we explore the resurgence of long-form video content in Dental Marketing, highlighting its effectiveness in building trust and educating patients. We emphasize that longer videos not only enhance SEO but also engage audiences more deeply, ultimately leading to increased website traffic and patient inquiries. Show Produced b…
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On this episode of BUZZ, we detail three essential keys to creating impactful Dental Marketing content that resonates with patients and builds trust in Dental Practices. The focus is on authentic storytelling, providing value-driven information, and maintaining consistency and visual appeal across all content platforms. Show Produced by Dentainment…
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Send us a text What if you could revolutionize your business networking in the age of AI? Discover how Donnie Boyvin, CEO of Success Champion Networking and founder of the Badass Business Summit, transformed his sales training and podcast production company into a dynamic B2B networking powerhouse during the pandemic. Donnie shares his remarkable j…
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On this episode of BUZZ, we celebrate Better Breakfast Month by discussing the importance of a nutritious breakfast for energy, health, and oral hygiene. Creative engagement in Dental Marketing through fun food-related holidays and highlighting the benefits of healthy breakfast choices enhances brand identity and promotes oral health in your commun…
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On this episode of BUZZ, we discuss the drawbacks of using template websites for modern dental practices, emphasizing that a custom website is essential for effective marketing and patient engagement. We explore how unique and tailored websites serve as the cornerstone of your Dental Marketing Strategy and how they can significantly improve convers…
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Send us a text Can tiny businesses really scale without losing efficiency? Join us as we uncover practical lessons and real-world insights from John Hoyos, the founder of First Fractional, who has 30 years of experience helping businesses grow. We promise you'll walk away with a clear understanding of how to transition from a small team to a more s…
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On this episode of BUZZ, we discuss the importance of incorporating movement at the beginning of video content to enhance viewer engagement on social media platforms. A simple gesture like a wave can significantly increase the likelihood of capturing attention and encouraging interaction with the content, expanding the reach of your Dental Marketin…
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On this episode of BUZZ, we explore the concept that effective strategy in Dental Marketing involves not only deciding what actions to take but also identifying what to avoid. The discussion emphasizes that saying no to certain initiatives can create more opportunities for success and improve profitability at your Dental Practice. Show Produced by …
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Send us a text Ever wondered how AI is revolutionizing the field of graphic design? In this episode, we sit down with Kelsey Dixon, Senior Vice President of Growth at Design Pickle, to uncover the transformative power of artificial intelligence in creative services. From her journey of co-founding Davies Dixon to leading growth initiatives at Rossm…
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On this episode of BUZZ, we explore the concept that effective SEO is a byproduct of executing various foundational elements correctly, rather than being the sole focus of Dental Marketing efforts. The discussion emphasizes the importance of a well-designed website, quality content, social proof, and community engagement in driving SEO success and …
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On this episode of BUZZ, we explore five fun holidays to celebrate in September that can enhance Dental Marketing efforts at your Practice. We also highlight engaging activities for these holidays, encouraging Practices to leverage social media and local businesses for greater community interaction. Show Produced by Dentainment https://dentainment.…
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Send us a text Can AI ever truly replace human creativity in graphic design and photography? We tackle this provocative question head-on with Brad Ball, co-founder of Ardent Creative, on the Buzzworthy Marketing Show. Brad shares his expert insights on the future of graphic design in an AI-driven world, distinguishing between the efficiency AI brin…
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Send us a text Ever feel like your business is running you instead of the other way around? You're not alone. In our latest episode, join us for an insightful conversation with Scott Levy, the mastermind behind Result Maps. Uncover why so many small business CEOs get bogged down in daily crises and learn actionable strategies to shift from crisis m…
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On this episode of BUZZ, we examine how Search GPT is poised to revolutionize Dental Marketing by challenging Google's dominance in search. We explore the importance of leveraging available AI tools and creating quality video content to enhance visibility and attract new patients to your Dental Practice in the rapidly evolving digital landscape. Sh…
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Send us a text Unlock the secrets to optimizing your business relationships and skyrocket your client engagement! Join us and Tori Barker, COO of Buzzworthy Marketing, as we share actionable insights on mastering Customer Relationship Management (CRM) in today's digital landscape. You'll learn how to build meaningful relationships, utilize data for…
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On this episode of BUZZ, we explore the emerging significance of micro-influencers in Dental Marketing, emphasizing their potential to engage local communities effectively. The discussion highlights a recent acquisition in the influencer marketing space, signaling a transformative shift toward more personalized and data-driven marketing strategies …
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On this episode of BUZZ, we explore the concept of answer engine optimization (AEO) in Dental Marketing, emphasizing the importance of creating content that directly addresses the questions and needs of potential patients. The discussion highlights the shift towards video content and the impact of emerging technologies like SearchGPT on the future …
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Send us a text Ever wondered how someone can excel in fields as diverse as music, pyrotechnics, and accounting? Join us as Felicia shares her extraordinary journey, from dazzling audiences at Disney's opening ceremonies to landing a coveted singing contract with Sony in Nashville. We'll uncover her unique story of balancing a career in accounting w…
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On this episode of BUZZ, we explore the multifaceted nature of Dental Marketing, emphasizing that successful patient acquisition is rarely due to a single factor but rather a combination of improvements across various elements. The discussion highlights the importance of continuous enhancement in areas such as website design, SEO, and patient exper…
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On this episode of BUZZ, we have a conversation with Dr. Jack Ringer, who shares his journey in dentistry and the importance of mentorship and community through Spear Education. He emphasizes the importance of in-person continuing education, the fulfillment derived from AACD Accreditation, and the value of providing a remarkable patient experience.…
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In Episode 6 of Local Biz Buzz, marketing consultant Donna Gunter reveals how business owners can transform 15-minute breaks into powerful social media marketing sessions. Drawing from over 25 years of experience, Donna provides actionable strategies, including leveraging Google Analytics, engaging with influencers, brainstorming content, and optim…
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Send us a text What if you could transform your business by simply mastering one fundamental skill? Join us on the latest episode of the Buzzworthy Marketing Show, where we uncover the secrets of SEO with the brilliant Michael Bozinski. We promise you'll learn why SEO is not just another buzzword but the essential foundation for any successful digi…
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On this episode of BUZZ, we explore how Dental Practices can harness the power of ChatGPT to craft captivating and compelling content. The conversation encompasses actionable insights and innovative strategies for employing AI to elevate marketing initiatives within your Dental Marketing. Show Produced by Dentainment https://dentainment.com/ Dentai…
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On this episode of BUZZ, we discuss the importance of optimizing Google AdWords for Dental Practices to effectively attract new patients. Key recommendations include refining location settings, understanding keyword phrase matches, and ensuring effective ad creative to maximize return on investment. Show Produced by Dentainment https://dentainment.…
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Send us a text Unlock the secrets of effective content marketing with our special guest, Christoph Trappe. Discover why content marketing is like a fine meal—requiring patience, precision, and consistency. Christoph debunks common myths, highlights the importance of authentic, first-person content, and discusses how AI and evolving SEO practices ar…
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On this episode of BUZZ, we are joined by special guest Brad Braman from Empowered Dentist to explore the advantages of rising early and cultivating a morning routine. The conversation highlights how initiating the day with gratitude and a structured routine can enhance productivity and overall well-being, ultimately fostering a greater sense of fu…
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On this episode of BUZZ, we discuss the importance of remixing and repurposing existing dental content to create fresh marketing materials. We explore various strategies for transforming old blog posts, videos, and images into new formats such as social media posts, infographics, and YouTube videos, emphasizing the value of leveraging content you a…
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In this episode of Local Biz Buzz, marketing expert Donna Gunter shares nine simple but powerful changes you can make to your website's homepage to increase conversions and drive more sales. From making your contact information easily accessible to highlighting your unique selling proposition and incorporating high-quality visuals, Donna covers act…
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In this episode of Local Biz Buzz, marketing expert Donna Gunter discusses the significant impact of customer reviews and user-generated content (UGC) on local businesses. Drawing from her 25 years of consulting experience, she outlines five effective strategies: cultivating community engagement, showcasing customer testimonials, running contests, …
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Send us a text Ever wondered how websites have evolved from static online brochures to dynamic conversation starters? In this special episode of the Buzzworthy Marketing Show, we hand over the mic to Tori Barker as she interviews our usual host, Michael Buzinski. Michael takes us on a fascinating journey through the history of websites, highlightin…
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On this episode of BUZZ, we discuss how to maximize Google rankings for Dental Practices using directory listings. We emphasize the importance of consistent information across all directories, fully completing profiles with accurate details, and leveraging opportunities to add images, videos, and links back to your Dental Practice Website. https://…
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