最高の LinkedIn Tips ポッドキャスト (2025)

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120 - Substack 101: What You Need To Get Started and Stay Consistent 9:35

4d ago9:35

9:35

Send us a text As more professionals shift their attention to Substack, it's becoming more essential than optional. Even if that's just opening an account to follow your favorite creators. Although I joined in July, I didn't fully embrace Substack until the end of October. In this solo episode, I share some of what I've learned over the last 30+ da…

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The LinkedIn Plot Twists That Will Shape B2B Marketing in 2026 27:55

4d ago27:55

27:55

LinkedIn changed the rules in 2025 — fast, unexpectedly, and without warning. In this episode, host Michelle J Raymond breaks down the five major plot twists every B2B marketer needs to understand before planning their 2026 LinkedIn strategy. Key moments in this episode - 00:00 — The wild year LinkedIn kept us guessing 01:00 — Why LinkedIn impressi…

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Troubleshooting Audio Issues: Mic & Laptop Testing - Ep 194 28:03

5d ago28:03

28:03

Troubleshooting Audio Issues: Microphone and Laptop Tests In this podcast episode, I addressed some persistent audio problems I've been facing. My microphone often sounded warbly or nasally, so I decided to troubleshoot the issue by testing various microphones and USB ports on two different laptops. Through trial and error, I discovered that the is…

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Storytelling for Business: How to Be Remembered & Resonate with Amy Nubson and Rosemary O'Shaughnessy 39:12

21d ago39:12

39:12

In a world of endless content and automated messages, how do you and your business truly stand out? In this episode, host Rosemary O'Shaughnessy is joined by Amy Noobson of NuFire Collective learn about authentic connection. The transformative power of storytelling, the real meaning of collaboration beyond simple networking, and how to build the cl…

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LinkedIn Company Pages in 2026. What Every B2B Marketer Needs to Know 36:19

10d ago36:19

36:19

B2B Marketers are feeling the impact of changes to LinkedIn Company Pages in 2025. Declining reach, falling engagement, confused stakeholders, and pressure to “just make the Page work.” In this episode, Michelle J Raymond sits down with Zoe Bermant to break down what every B2B marketer needs to know for 2026 on how LinkedIn really works and the new…

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119 - Unlocking Social Media Video Success: 6 Essential Tips 8:32

12d ago8:32

8:32

Send us a text It doesn't take a ton of time or fancy gear to make your videos look more polished and professional. A few simple tweaks can make all the difference. In this solo episode, I share simple strategies and techniques to help you create more compelling social media videos without complicated editing, extra stress, or buying expensive equi…

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PRO TIPS on LinkedIn Event Invitations Using FILTERS - Ep 193 10:57

13d ago10:57

10:57

Maximize LinkedIn Event Invites: Tips & Tricks In this episode, I'll guide you through using the LinkedIn event invitation feature. Learn how to apply filters to invite the right people to your events, and discover a little-known trick to invite multiple connections more efficiently. Whether you're targeting specific industries or focusing on local…

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Expert Ghostwriter Reveals Why Your LinkedIn Posts Don't Convert 28:48

20d ago28:48

28:48

Why your LinkedIn posts don’t convert and how to fix them. In this episode, we break down the “beige content” problem, why marketers chase likes instead of leads, and the copywriting frameworks that turn LinkedIn content into real B2B conversions. Perfect for anyone looking for higher-impact posts, clearer messaging, and a LinkedIn strategy that ac…

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How to Embrace and Embody Being a Unicorn as a Business Owner with Quinn Conyers - Ep 192 37:40

23d ago37:40

37:40

Mastering the Art of MCing: The Unicorn Journey of Quinn Conyers In this episode, I share an insightful livestream interview with Quinn Conyers, a professional event MC and keynote speaker. Quinn discusses her journey from speaker to dedicated MC, emphasizing the importance of embracing your unique value, or being a 'unicorn' in your industry. We d…

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118 - How to Grab (and Keep) Your Audience’s Attention: Tips From the UK’s Top Public Speaking Coach 21:16

24d ago21:16

21:16

Send us a text UK's top public speaking coach and author of Just F*cking Say It!, Susie Ashfield, breaks down how to create messages that actually stick: simple, unexpected, vivid, and easy to retell. I’ve been a fan of Susie’s for years, so I was delighted when she agreed to be the closing speaker at my Mini Marketing Marathon in August. In this c…

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The Truth About LinkedIn Right Now: Shifts, Algorithms & What Actually Works 35:04

24d ago35:04

35:04

LinkedIn is changing fast — and if you’re a marketer, creator or professional trying to stay visible, you’ve probably felt it. Engagement is unpredictable. The algorithm feels different. And even top creators with huge audiences are struggling to reach their own followers. In this episode, Coach Michelle J Raymond sits down with LinkedIn creator Mi…

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AI Can't Do This: Answer Your LinkedIn Questions Fully & Accurately - Ep 191 27:45

27d ago27:45

27:45

In this podcast episode, I answer LinkedIn questions from one of my VIP coaching clients. We cover topics including profile optimization, growing your network, engagement, and more. I also discuss detailed insights about profile headlines, managing your connections, and best practices for using LinkedIn features effectively. Whether you're interest…

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How to See Your LinkedIn Newsletter Email Open Rates - Ep 190 10:50

28d ago10:50

10:50

Listen as I explain how to check the email open rate for your LinkedIn newsletters. I share step-by-step how to navigate to the necessary section on your profile to view your newsletter open rates, along with other useful statistics such as article views and social engagement factors. Additionally, I provided insights about the initial impact of yo…

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Social Media Customer Care: Best Practices Every B2B Brand Should Use 32:52

1M ago32:52

32:52

B2B buyers expect fast, human, helpful responses on social media and most brands are failing. In this episode, Michelle J Raymond and social care expert Brooke Sellas break down the best practices for managing customer care across social platforms, increasing responsiveness, and converting conversations into real revenue. Key moments in this episod…

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How PR Can Boost Your Credibility and Business Growth with Joan Frank - Ep 189 35:53

1M ago35:53

35:53

This episode is a playback of a past live interview with Joan Frank of B Frank Communications. Joan shared her journey in PR, the importance of media relations, and how it helps to build credibility and grow businesses. We discussed practical tips for those new to PR, the significance of having a good hook, and the value of professional PR services…

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117 - Save Time Creating Video With My Easy Repeatable Workflow 7:38

1M ago7:38

7:38

Send us a text Staying on top of content creation is a struggle. I don't know about you, but I don't know anyone who has extra time. Certainly not a business owner or entrepreneur like me. In this solo episode, I take you through a simple, adaptable workflow that can help you create more content without stress overload. And how to share that conten…

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Raw Lessons from 200 Podcast Episodes and a Changing LinkedIn Platform 1:01:43

1M ago1:01:43

1:01:43

After 200 episodes of interviewing experts, sharing strategies, and tackling the biggest B2B questions on LinkedIn, it’s finally time to switch things up… I’m stepping into the guest seat. No scripts. No filters. Just me, LinkedIn expert Michelle J Raymond, answering the questions I didn’t prepare for, asked by my podcast coach, Neal Veglio. 💥 Expe…

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116 - Unlock The Secret to Consistent Content (Even Off Camera) Now! 8:04

1M ago8:04

8:04

Send us a text Staying consistent with video content, especially if you're not comfortable on camera, can be challenging. This is why many content creators rely on B-roll footage to transform everyday life into shareable stories that viewers relate to. In this solo episode, I share tips and techniques for gathering and creating posts using B-roll (…

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You Might Also be "Enthusiastically Unemployable" - Ep 188 58:11

1M ago58:11

58:11

Embracing the Journey: Enthusiastically Unemployable In this special episode, I replay a live stream from two years ago where I shared the evolution of my brand from 'Enthusiastically Unemployable' to 'Enthusiastically Self-employed.' I discussed the misconceptions around the term 'Unemployable' and shared my personal journey from corporate marketi…

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115 - How to Create Content (Including Video) Consistently Without Getting Burnedout 28:27

1M ago28:27

28:27

Send us a text Consistently creating engaging content is a struggle. That’s exactly why one of our Mini Marketing Marathon panels tackled it head-on—how to create strategically, stay visible, and avoid burnout with simple systems you can actually maintain. I was delighted when Sara Clay, LinkedIn Coach, Kendra Corman, AI Marketing Expert, and Renee…

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What We Can Learn from Shakespeare with Carol Ann Lloyd - Ep 187 40:02

1M ago40:02

40:02

Leadership Lessons from Shakespeare with Carol Ann Lloyd Connect with Carol Ann on LinkedIn: https://www.linkedin.com/in/carolannlloyd/ This podcast episode focused on the intriguing concept of learning leadership lessons from Shakespeare. Carol Ann, a historian deeply passionate about Shakespeare and history, shared insights on how the playwright'…

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Why Your LinkedIn Posts Aren’t Being Seen (and How to Fix It) 21:19

2M ago21:19

21:19

Are you putting time into LinkedIn posts only to see… nothing? No views, no comments, no traction? You’re not alone. One of the biggest frustrations B2B professionals have right now is that their content feels invisible. In this episode, Michelle J Raymond breaks down exactly why your posts might not be getting seen — and what you can do to fix it.…

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114 - How To Grow Your Visibility and Brand As A Podcast Guest 10:57

2M ago10:57

10:57

Send us a text Wondering if being a podcast guest will boost your visibility and brand? The answer is YES!!! But only if the show is a good fit for you. Being invited to be a guest on a podcast can be flattering, but it's essential to evaluate the show before jumping on board. In this solo episode, I share how to see if the show is a good fit, and …

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The B2B Growth Mistake: Focusing on Tools Instead of Customers 19:43

2M ago19:43

19:43

Marketers are spending more time learning the latest martech tools than understanding their customers, and it’s costing them results. In this episode, Michelle J Raymond challenges the obsession with tools and brings the focus back to what really drives growth on LinkedIn: customers. Discover why martech is only as good as the strategy behind it, h…

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LinkedIn Strategies and Branding with Kevin D. Turner - Ep 186 46:15

2M ago46:15

46:15

In this episode, I have an engaging conversation with my good friend Kevin D. Turner, a fellow LinkedIn trainer and coach. We discuss the abundance mentality, social media karma, and how bringing in other experts helps everyone involved. Kevin shares insights on branding, LinkedIn features, and the importance of a strategic approach to using AI. We…

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113 - 10 Social Media Content Ideas (So You Can Post Consistently Without Overthinking) 11:48

2M ago11:48

11:48

Send us a text Running out of content ideas? Think you have nothing to say? You're not alone. A while back, I asked my network what keeps them from posting on social media. The top answer? They don’t know what to say. If that sounds familiar, I created this for you. In this solo episode, I share 10 simple content ideas you can adapt and use to crea…

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What To Do On LinkedIn When Business Gets Tough (Plus 15min Daily LinkedIn Plan) 12:21

2M ago12:21

12:21

Are you considering giving up on LinkedIn? When times get tough, it's easy to think that LinkedIn is a waste of time and give up. But LinkedIn B2B Expert Michelle J Raymond addresses the challenges businesses face during tough times and explains why abandoning LinkedIn is the worst possible choice. Michelle shares a practical 15-minute daily plan t…

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The Human Edge in Business with Guest Paula Fenwick Leadership Strategist 41:55

2M ago41:55

41:55

In this episode, we explore the future of leadership with Paula, an expert in guiding leaders to their authentic power. We discuss why our humanity—empathy, self-awareness, and emotional intelligence is our ultimate competitive advantage in a world increasingly dominated by AI. Paula introduces her practical "Growth EQ" leadership model and provide…

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112 - Secret to Boosting Your Business? Start Thinking Like a Marketer 21:16

2M ago21:16

21:16

Send us a text Thinking like a marketer isn’t about flashy tactics—it’s about basics, mindset, and using simple strategies that connect your ideal audience to your business. You’ll hear why “marketing” means the activities that bring customers to you, how the 4 Ps fit in, and how to apply it with a clear, customer-first lens. I’m delighted to share…

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How to Update Social Share Images for LinkedIn - Ep 185 5:43

2M ago5:43

5:43

How to Update Social Share Images for LinkedIn Welcome back! In this tutorial, I'll walk you through updating your social share image on LinkedIn, particularly for the featured section. I'll show you how I adjusted my thumbnail using Kajabi, fixed a cropping issue, and ensured LinkedIn displays the updated image using LinkedIn Post Inspector. If yo…

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How To Make The LinkedIn Algorithm Work For You (Not Against You) 17:10

2M ago17:10

17:10

The LinkedIn algorithm has changed. But instead of fighting it, you can make it work for you. In this episode, Michelle J Raymond breaks down what’s different about the new LinkedIn algorithm, why it matters for B2B professionals, and how to train it through proactive actions like updating your profile, posting with purpose, commenting strategicall…

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How Speaking Can Help You Showcase your Business and Expertise with Laurie-Ann Murabito - Ep 184 42:20

2M ago42:20

42:20

Maximize Your Speaking Potential with Laurie-Ann Murabito In this episode, I replay a recent livestream interview with Laurie-Ann Murabito, a seasoned speaker coach who helps entrepreneurs and professionals find more paid speaking opportunities. We discuss effective strategies for overcoming nervousness, repurposing presentations, and leveraging sp…

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111 - 5 Ways to Level Up Your Videos (Without Spending A Lot More Time or Money) 8:10

2M ago8:10

8:10

Send us a text Are you ready to make your social media videos more professional without spending a lot more time or money? You might be surprised how easy it is. In this solo episode, I share 5 easy ways to level up the quality of your social media videos. It's not about spending hours editing or a ton on equipment. It's about being intentional wit…

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What Really Grows Your LinkedIn? Posts, Comments or DMs? 16:30

2M ago16:30

16:30

Discover the best strategies for leveraging LinkedIn to drive business growth. The pros and cons of posting content, commenting on others' posts, and sending direct messages. Learn about the recent LinkedIn algorithm changes and how to adapt your approach to ensure effective business results. Find out how to balance these activities and maximise yo…

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Video Marketing Magic : On/Off Camera with Annette Richmond - Ep 183 13:25

3M ago13:25

13:25

Video Marketing Magic : On/Off Camera Annette Richmond: linkedin.com/in/annetterichmond This is a playback of a video presentation Annette delivered at my recent "Marketing for the Self-Employed LIVE-A-Thon" event. Register for the FULL VIDEO of this session: https://www.mellermarketing.com/m4se Struggling with content or video? You’re not alone. W…

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Don't Let Fear Stop You From Posting on LinkedIn (Quick Fix Included) 14:42

3M ago14:42

14:42

If fear is stopping you from doing your first LinkedIn post, then this episode is for you. Let's discuss what typically holds people back, and more importantly, my secret to flipping the switch and getting started. Key moments in this episode - 00:00 Overcoming LinkedIn Posting Anxiety 01:17 The Power of Mindset in LinkedIn Success 02:39 Common Fea…

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This Week's LinkedIn Questions: Get a Bigger Slice of the LinkedIn PIE - Ep 182 17:51

3M ago17:51

17:51

Welcome back to the show! In today's episode, I'm answering seven LinkedIn questions asked in this past week. Whether you're a client, member, or podcast listener, feel free to reach out with your LinkedIn queries. Today, we'll discuss topics such as the penalty for sharing external links on LinkedIn, whether to duplicate content in email and Linke…

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110 - Don't Overthink Document: How to Turn Your Everyday Life Into Video Content 10:08

3M ago10:08

10:08

Send us a text Staying consistent with video can be a challenge. Particularly on days when you're not camera-ready, don't have any time, or are just not in the mood. In this episode, I share how to shift the way you think about video creation from performance to documentation. This means capturing real moments through B-roll footage and using templ…

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