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Leadership is a subtle talent. Our podcast series brings focus to the art of leadership. We provide a source of insight and advice from those who have successfully led people, teams, and organizations. On Leaders247 accomplished leaders share tips, lessons, and ideas for how to become an effective leader.
 
Dr Evian Gordon Founder, Chairman and Chief Medical Officer (CMO) of Total Brain (Go To TOTALBrain). He also founded the largest standardized International Brain Database (over 1 million datasets) to discover what insights and behavioral habits are most effective in Mental Health, Wellness and Peak Performance. Over 250 peer-reviewed scientific publications. H-Index of over 70. References available at: Dr Evian Gordon.com Recipient of the inaugural Royal Societies Eureka Prize for Interdisci ...
 
Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. ...
 
Der Kampagnen- und Strategie-Berater Julius van de Laar und der stellvertretende ThePioneer-Chefredakteur Gordon Repinski analysieren ab sofort einmal wöchentlich den US-Präsidentschaftswahlkampf 2020. Wie sind die Wahlkampf-Teams aufgebaut, wie sehen die Umfragen in den Swing States aus und welche Taktik wählen die Kandidaten, um ihre Anhänger zu mobilisieren? Regelmäßig gibt es Antworten auf diese Fragen, Interviews mit Experten und einen Überblick über den US-Wahlkampf, der so anders ist ...
 
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show series
 
In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA is joined by futurist Jeremy Scrivens as they talk about the future of work. Jeremy, based in Melbourne Australia, is passionate about embracing and unlocking employee potential through collaboration and innovation. He is a sought after speaker, transformation facilit…
 
Dr Tetyana Rocks is Research Fellow, Head of Translation and Education at the Food & Mood Centre, IMPACT Institute, Deakin University. Tetyana is Accredited Practicing Dietitian with extensive experience in education and research in Nutritional Psychiatry.
 
The White Sox keep on rolling in the AL Central and Eloy's on his way back. The Cubs lost 11 games in a row which pretty much ruined any chance of being buyers and are now sellers at the trade deadline. --- Support this podcast: https://anchor.fm/pinwheels-and-ivy/support
 
Mark Williams AKA 'Mr LinkedIn' joins Gordon Glenister, Global Head of Influencer Marketing at the BCMA, for this insightful look at the LinkedIn platform. Mark talks about the common mistakes that people make on the platform and what sort of content is resonating well with examples of Simon Bourne AKA the 'Shoe Guy' who sold premium high quality s…
 
Ariane Sommer is a published author, vegan biohacker and wellness entrepreneur. She has passionately dedicated the last 12 years of her life to creating the ultimate human experience mentally, physically, and spiritually based on the most powerful ancient teachings and cutting edge, modern discoveries and technologies. Born in Germany, into a diplo…
 
David Perez is the host of the Audience Coach and specialises in helping coaches in the wellness and fitness industry in creating podcasts. David talks about some of the issues they face from poor audio content talking about very broad topics and a lack of strategy and measure the results. The number of podcasts in this sector has exploded since Ap…
 
How sticky should balls be allowed to be? Will the Cubs actually make a splash for a starting pitcher before the trade deadline? Early reviews on Gordon Beckham in the White Sox TV booth and it's all brought to you by our good friends over at Brazzers. --- Support this podcast: https://anchor.fm/pinwheels-and-ivy/support…
 
Flora Noble Digital Influencer manager at Oxfam talks about how influencers have been a growing part of the Oxfam communication strategy Many charities dont have a dedicated influencer marketing specialist and so having a dedicated person to develop these influencer relationships has been critical. Oxfam have a national campaign called #SecondhandS…
 
Fake followers and fraudulent activity have been an issue for the influencer marketing industry. In this episode we discuss with one of the leading fraud detection influencer platforms, Hype Auditor how you can work with the right influencers and avoid those with high levels of fake following. CEO Alexander Frolov also shares his thoughts on engage…
 
Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with influencer marketing veteran Jason Falls about promoting excellence in influencer marketing. 'PR man' Jason talks about some of the changes in the sector, including a decline in trust of traditional media and people turning to social media for entertainment and news. Jaso…
 
Founder of MG Empower, a global influencer agency, Maira Genovese, talks about how she helped Amaris create a new sweetener brand solely using influencers, first in Brazil and then in the US. This exercise involved taking a variety of influencers for a 5 day brand development retreat with brand experts onsite and involving the influencers audiences…
 
In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks to specialist influencer marketing legal expert Robert Freund shares his insights on the latest changes to the FTC guidelines and what brands and agencies should include in influencer agreements. We also discuss some of the impacts on legal cases and the fines i…
 
In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Martin Jaskolowski, Global Head of Advertising and Digital at Pernod-Ricard. They discuss how the Chivas Regal whisky brand has used influencers to enhance its major advertising campaign. They talk about some of the types of content that has really resonat…
 
Entrepreneur Edward East talks about why he created the Billion Dollar Boy brand. Edward talks a lot about his personal journey. It all started in 2014 when the industry was almost a passing trend and now have a great team culture. Influencer marketing has been able to create production at scale at home. "Surround yourself with people who have thos…
 
Aldo and Kevin break down a woeful Cubs offense through the first nine games of the season and the news of two coaches testing positive for COVID-19, resulting in three relievers going on the injured list. --- Support this podcast: https://anchor.fm/pinwheels-and-ivy/support
 
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