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This podcast is for the digital curious smart go-getters who want to work online, the virtual assistants who realize they want to be more than an administrative VA, service providers who are having a hard time niching down. This podcast is for anyone who is thinking about making the leap to working behind the scenes by doing digital marketing tasks.
 
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show series
 
Business owners need somebody who has a skillset to take on many things. They need someone who can figure it out or at least come to the table with a solution. They need the unicorn digital marketing assistant who will grow with their team. They need you! Today, I’ll teach you how to stand out and find freelance clients (even if you believe the mar…
 
You know you need to do it… you feel it in your heart. It’s time to raise your rates. But this can be so nerve-wracking to raise your rates on the current clients you love working with. Let’s get you in the right headspace to make the increase, tell you exactly what to say, and how often to raise your rates. Over on Instagram, DM me the phrase “rai…
 
When you start working as a virtual assistant sometimes it is hard to know where to find the right clients and what you can do to get noticed. One great source to do this is Facebook groups. There are Facebook groups where your clients are hanging out, you just need to find them and connect with them. In this episode, I’ll show you how you can show…
 
Here’s why digital marketing is the perfect side hustle for teachers and how to use your teaching superpowers to your advantage. I’ve had 250+ men and women go through my digital marketing program to learn how to work remotely as freelancers, virtual assistants and digital marketing service providers. There’s one common success group: TEACHERS. Tha…
 
It’s hard to know what services to start offering in your new business … or even where to niche down when you’ve got it going. Especially when the online space is distracting with what everyone else is doing. Strengths Coach Anna Nelson and I agree that you need to lean into your own uniqueness first. Being aware of your own God-given talents and s…
 
Tamika Auwai owns Orisha Creative, a nurture marketing agency that smart coaches call when they’re ready to get off the content creation treadmill for good. In today’s episode, Tamika will explain what nurture content is, why it’s needed to bridge the gap between lead generation and sales content, and what ROI nurture content should achieve if done…
 
This week we’re talking money with Chelsea Brennan of Smart Money Mamas. Giving up a lucrative career as a hedge fund manager, Chelsea pursued a passion project after realizing many women were naive about finances, especially long term goals and strategies. That’s why Chelsea started Smart Money Mamas, to help women feel confident about dealing wit…
 
What is it really like to work as a virtual executive assistant? Kiri Mohan shares her startup story, how she pivoted into EA-VA work, where she found her first clients, and what her service packages look like. If you have administrative experience, this episode is totally for you! I love this niche because she serves high-level executives and offe…
 
Rita Suzanne is a digital strategist and self-taught web designer who helps health and wellness coaches gain brand clarity, define brand strategy to attract their target audience, and create a website in one day focusing on simple but effective conversion strategies. In today’s episode she’s sharing 5 branding tips for virtual assistants, freelance…
 
Noah Mittman, Founder & CEO of Snowman Films, is joining us to talk about all things video and how you as the unicorn digital marketing assistant can help your clients create and promote content with video. Today we’ll discuss basic video tasks, like resizing, editing, and creating slide decks you can do for your clients plus simple editing rules y…
 
Will you make your money back? Let’s talk about the ROI and payback period of online courses. There are two types of courses that can help you. And here’s how to know if you’ll make your money back. Enroll in the Unicorn Digital Marketing Assistant School before midnight on March 16th Connect with Emily: Facebook Community: Emily’s Unicorn Digital …
 
Underpaid? When I started freelancing in 2009 I was charging $10 an hour. I didn’t know any better and I didn’t have any mentors to advise me. I’m not proud of that wage, but over time things changed. Now I’m charging my worth while I work with the clients I love. In this episode I’ll tell you how I went from an underpaid VA to a digital unicorn, a…
 
Keri McDonnell is one of my students who worked in corporate for many years before relocating to follow her husband’s career and then starting a dog grooming business. After 10 years she had to move again and leave her established clientele. Since Keri’s passion is helping others, she wanted to find something online where she could relocate when he…
 
Natasha is one of my course alumni. I had invited her to join my beta group because I saw her potential. I knew she could succeed at digital marketing even though she didn’t have any experience. She didn’t see the potential in herself and passed on the invite. When the second launch came around she took a leap of faith, in herself, and joined the c…
 
Here’s the story of how Unicorn Digital Marketing Assistants came to be, what makes them different from a virtual assistant, and what tasks they get paid for … and why they’re so in-demand. Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr 3 ways we can work to…
 
Time to put on your big girl pants and start understanding your contracts. Trademark and intellectual property lawyer Kelley Keller is here to sweep away your fears when it comes to legalese and using contracts in your new freelance business. She says most problems arise when there are omissions and lack of procedures for when things go sideways. T…
 
In the online space you have to be careful about watching others and thinking that’s what you need to be doing. A digital marketing services or virtual assistant business has a very low start-up cost. But then you start hearing the stories and seeing the fancy tools, and you might start second guessing yourself. Don’t let it stop you! In reality, y…
 
Social media is NOT the only way to grow your freelance digital marketing or virtual assistant business. Let’s dive into four ways to get clients coming in... no duck-lipped selfies and tiktok dances required. Episodes Mentioned: #7 Where do I Find Virtual Assistant Clients? #29 How to Get Started from Nothing in your new freelance business #46 Fre…
 
“I needed something that didn’t center around my kids,” said Britteney Barber who is a mom of three, Space Force spouse, and former elementary school teacher. She loved volunteering with MOPS (Mothers of Preschoolers) so much she stayed in leadership positions for a decade. The volunteer work made her a better mom, wife, and friend. (Moms, I know y…
 
Claudia Bretz is all too familiar with the problems of trying to find meaningful work as an over-qualified, over-educated Army spouse. She went to school for industrial engineering in her home country of Nicaragua before starting over in the U.S., got her MBA and was always starting at the bottom of the totem pole with work.Two years ago, Claudia w…
 
Now this is how to kick off the new year! Goal achievement coach Kristin Burke is here to help us plan a successful 2022 in our businesses and personal lives. Today she’s tearing down the steps of setting a goal into four actionable parts so that your goals are realistic, meaningful and wildly successful. We touch on so many good topics, and I love…
 
Want to start a virtual assistant business but afraid the cost will set you back? Good news: starting a virtual assistant business doesn’t require investing a ton of cash in the very beginning. There is a super low start-up cost and barrier to entry. And you can easily make your money back if you have the marketable skills and ability to perform th…
 
I built my business on being a unicorn, a virtual assistant who can perform a variety of tasks for online business owners aka “can do'' attitude. When someone asked me to do a new - to me - task, I always said yes because I knew I could enhance my skillset and because I love to do new things. I teach my students the same philosophy. Get your foot i…
 
Wanna stand out from the crowd and attract high-paying, high-quality clients in your own freelance business? Your portfolio is key! Aino Horsma is a design leader and mentor with a career that spans over 16 years working with some of the top creative minds in San Francisco and Finland. After building a six-figure career in design, she’s now on a mi…
 
Tamara is a Marine wife, mother of three, crafter and businesswoman with a six-figure business called Southern A-Door-nments Decor I love her story so! She started her door hanger business while her husband was on deployment in Afghanistan with paint parties and has grown to a membership model with 1,000 members. We're going to talk about her biz j…
 
Want to stand out and make an impression against the competition? Amisha Shrimanker from The Copy Crew is joining us to share how to get your prospects to choose YOU over the competition. Here's what you'll learn in a nutshell: - How to provide a strong guarantee that renders objections as useless - The 4 types of testimonials you should use to boo…
 
Starting out as a new freelancer, service provider, or marketing assistant can be really hard sometimes. I want you to learn from me and my mistakes in hopes you’ll avoid those same ones. The 3 mistakes I’m sharing today with you will blow your mind! If only I knew back then, where I could be today. But hey, we learn and move forward, right? Just r…
 
Brittany Dixon, of Brittany & Co., is a Podcaster, Business Strategist, and Productivity Coach. She helps highly driven creative entrepreneurs implement self care, back end business organization/systems, and accountability into their business. She specializes in helping her clients manage the day to day of the business by working smarter not harder…
 
Let's talk about NICHING DOWN with your freelance business. Don't let this keep you STUCK. The goal is to get you operating well into your zone of genius and priming you to go to you true zone of genius~ 10 Digital Marketing Tasks I started out with: https://courses.emilyreaganpr.com/10VAtasks Books mentioned in the podcast: The Big Leap by Gay Hen…
 
Let’s hear it for the moms! I’m cheering you on in this episode by reminding you of what you’ve accomplished and why you can do BIG things in the digital workforce. Moms are the multi-taskers, creative thinkers, and growth mindset doers. I’d like you to hear me out and feel good about your abilities. I’ll show you how to take that into the online s…
 
Andrea Palten has 18 years of marketing experience, She’s passionate about helping coaches, consultants, and service-based entrepreneurs (digital media VA unicorns like us) grow their businesses. Today she’ll be chatting with us live about what's involved in her work as a Facebook ads manager. This is a magical unicorn task. Many biz owners need so…
 
Believe it or not, Marketing Strategist & Copywriter Michelle Hunter started out in her career with an accounting degree and worked in the corporate world before leaving everything behind to start her copywriting agency. She is good at what she does and her confidence shows in her work. I brought her on today to show us how to own our skills regard…
 
Content marketing can sometimes feel like a giant hamster wheel. Mike Moreno is going to help us be smart and efficient when posting content across various platforms through repurposing video. Connect with Mike: IG: https://www.instagram.com/muchmoremedia/ FB: https://www.facebook.com/muchmoremedia Get his free 5 Day email course showing how to tak…
 
Alexandria Cox is a launch strategist. She specializes in teaching by doing the work with the business owner or freelancer so they are empowered to do it on their own. She’s worked on websites, copywriting, and discovery call scripts. In this episode, Alexandria gives us tips on how to win at discovery calls and get hired. She goes through what aut…
 
Join us as we learn SEO keyword secrets for VAs from Rachel Lindteigen - founder of Etched Marketing Academy. She makes SEO easy to understand for entrepreneurs and small business owners. Rachel chats about her messy beginning when first starting out, how she walked away from a high paying offer, and how she transitioned into a niche that she loves…
 
Grace Fortune is an online course strategist and copywriter who has had more jobs than she can count including an unfortunate gig handling toxic chemicals. She’s joining us to share her four essential business processes just for freelancers. I’ll admit being organized and having processes is not my strongpoint, yet is something every freelancer sho…
 
As a multi-passionate entrepreneur, Shannon Claire is a sought-after international brand photographer for million dollar brands, mentor, and coach for women entrepreneurs who are in transition to their next level of success. Shannon’s been in business for over 15 years and knows a thing or two about starting over and facing challenges. She’s consta…
 
Allea Grummert is an email marketing strategist and conversion copywriter who helps online business owners connect authentically with their audience through engaging {read: effective} welcome and nurture sequences. Email marketing is HUGE... but as Allea points out on her website "you don’t want to send emails for the sake of sending emails. You ha…
 
This is the story of how Amanda Arthur Krill paid off $64k in credit card debt in two years (without becoming a stripper.) Her story is very similar to mine, because I did not work as a stripper either. Amanda started working as a virtual assistant/ jack of all trades and somehow linked up with the up-and-coming Marie Forleo, who kept asking her to…
 
I have a heart for the creative entrepreneurs, the makers, DIYers, crafters, designers and artists who have the talent to make and create physical products. To be successful online, these craft business owners or handmade sellers have to learn how to be good marketers. And this is where YOU come in as a freelancer! YOU CAN HELP THEM! I've invited j…
 
Master coach and business strategist, former copywriter and former lawyer Linda Perry is here to talk about the limiting beliefs and mindset perils that we face when owning our own business, especially as service providers. She goes deep into trusting our skills and following the formula we’ve created. Linda talks about ways to get beyond the head …
 
It's time to step it up (for clients and for yourself) so I've invited email and Instagram copywriter Brenna McGowan - master copywriter - to help us with her best copywriting tips and why email marketing is an important function of online businesses. I can't wait to hear Brenna's getting started as a copywriter… Spoiler Alert: she started by doing…
 
Busting your thumbs trying to show up on Instagram to get clients? Or maybe you're doing the opposite, completely avoiding the platform all together and hoping it will morph into a platform that just sends qualified clients your way automatically and effortlessly. That's not gonna happen. Ever. You know the drill: you gotta show up to book out. Bra…
 
I've invited former fashion editor and celebrity stylist @Elysha Lenkin to help us ditch the frumpy mom jeans and look our best in our next discovery call so we feel confident, land the high-end clients, and charge our top fees. You know it's true: your clients are judging your appearance in that first 1:1 meeting. Your lighting, your confidence, y…
 
Anyone here use essential oils? Krissy Chin was a registered nurse and mom of 2 who wanted a lifestyle that didn't wear her down working 7-7 shifts. She wanted to be home, have a flexible work situation and build a business that gave her freedom made her lots and lots of money Using her top-notch brain, she built a $1million subscription model busi…
 
Talk about unicorns skills, Ann Marie O’Braskin offers a unique package of services when it comes to marketing strategy and analytics for online business owners. Annie's passion lies in working with businesses and individuals to track digital marketing campaigns, interpret data, and maximize their marketing budget to be sure they are allocating mon…
 
Your client’s sales page is arguably one of the most important design and copy pieces when it comes to getting sales during a launch. Melissa Burkheimer is here to break down the design of a stellar, high-converting sales page. She is a sales page designer, creative director and launch manager who has worked extensively with 7-figure entrepreneurs …
 
Pinterest is a powerhouse for business -- it's free AND it brings website traffic with high-quality leads who are looking for your clients' content! Back in 2013, I didn't get Pinterest as a user. It wasn't something I wanted to play on. But I discovered the power of Pinterest Marketing when I was building and designing a media kit for Jennifer All…
 
Podcasts are a great way to connect with potential clients or customers. But how do you get your podcast found by them? Kristin Espinar is joining us to teach us podcast promotion strategies. If you have a client that has a podcast or wants to start one, pulling these strategies in your unicorn toolbox will make you look like a Rockstar! Connect wi…
 
I've seen it happen time and time again: Entrepreneur starts business journey. Entrepreneur works hours and hours to build her dream. In the process, becomes sedentary, stressed out, gains weight, and completely burns our and breaks down. Only after achieving success, entrepreneur embarks on health journey with mind-blowing before and afters of 50l…
 
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