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Our team is currently looking for 2 talented agents to join our team.My name is Drue Richmond, Sales Director for the Dave Hooke Team at KW of Central PA. We’ve done a bit of research, and are impressed by your track record!Our team is currently looking for 2 talented and ambitious agents to join our amazing team culture.Based on our lead generatio…
 
Here are three reasons why 2021 is the best year to sell your home.With the pandemic easing, many sellers are wondering whether it’s a good time to sell a home. Here are the three reasons 2021 could be the best year to sell, ever:1. Supply. Housing inventory has continued to shrink to record lows in the past year. When supply is low and demand is c…
 
Here’s how you can use your real estate database to serve your community.Did you know you can use your database to serve random urgent needs in your community? I almost quit real estate about six years ago, but instead, we decided to start a ministry and use our real estate practice to help serve urgent financial needs in our community. It’s turned…
 
Here’s what we know so far about Carlisle’s newest housing development.We’re currently in a low inventory housing market and need more homes for sale here in South Central Pennsylvania. So I couldn’t be more thrilled to announce that a 53-acre tract of land just a stone’s throw from Carlisle High School’s campus will be a 134-unit housing developme…
 
Here are the things that allow our agents to do 40 transactions per year.The average number of transactions per agent per year is 6.5 according to the National Association of Realtors. That’s troubling for many reasons, but the main one is that a client’s experience should be excellent, and we need to be productive agents to advise our clients well…
 
It’s time to shine the Brand Ambassador spotlight on Tuckey Companies.It’s time for another exciting Brand Ambassador video. I’m here with Matt and Nathan Tuckey, managers of Tuckey Companies, to highlight the work they’re doing. I can’t recommend them enough. They’ve served a lot of our clients, me, and my friends and family. They do everything fr…
 
Here are two things that will tell you whether a brokerage is the right fit.When you’re a new or newer agent, there are a lot of considerations to make before deciding where to practice real estate. There are questions of commission splits, fees, and more to consider. In my experience, there are two things that provide fulfillment in the profession…
 
Here’s why Cohick & Associates has long been a staple in our community.It’s time for another edition of our Brand Ambassador program, where we highlight local businesses and see how they’re growing and providing great services to the community. Today we’re with Chris Farrands, a CPA with Cohick & Associates, an absolute staple in the community for …
 
Here’s how we bring two qualified leads to each of our agents every week.We’ve had a massive change in our real estate team’s model over the last year. One of the big things we’ve implemented is putting two new client appointments per week into our agents’ calendars using a three-step process. The marketing department generates business, our appoin…
 
Here are some of the different ways to find out what your home is worth.There are four different ways to determine the value of any home:1. Tax assessment. If you live in south-central Pennsylvania, you can go to your county’s website, find the tax mapper or assessment tool, and learn the assessed value of your home. There is a margin of error ther…
 
Here’s how our team’s $75,000 guaranteed income program works.Here on the Dave Hooke Team, we know there is a lot of confusion in the marketplace when people start talking about commission splits and fees. We want to cut to the chase because what’s most important to us is how much we’re taking home before taxes to serve our families. Real estate ca…
 
Here are five things to remember when you receive a lowball offer.When someone submits a lowball offer on your for-sale home, it’s hard not to take it personally. After all, this is the property you’ve proudly maintained and called home for years. That said, you should never throw away lowball offers or respond harshly to them. It might not seem so…
 
The key to unlocking positive customer experiences: strategic communication.What is the No. 1 thing that impacts customer satisfaction? The unequivocal answer is communication. From the moment that you’ve signed a client till the end of their transaction, the experience that they have—be it good or bad—will be a function of communication. When it c…
 
Here’s a quick look at how to convert more contacts to appointments.Here are the three steps you can take to ensure you secure an appointment with every qualified homebuyer who reaches out to you:1. Respond quickly. If you get an inquiry on a home, the most important thing is to respond quickly, preferably in under five minutes. The largest study o…
 
Before you go house hunting, get pre-approved for a mortgage.There are three reasons why you should get pre-approved for a mortgage before you begin the process of shopping for a home:1. It helps you understand your current financial position, what your closing costs and monthly payments will be, and what homes are affordable to you. Perhaps more i…
 
Here are the three things you must do if you want to use internet leads.Should you spend time on internet prospects from Zillow, Realtor.com, and other sources? There are many ways to build your business, and this seems like an easy one—throw money at something and expect a return. I’ve been working on this question for half a decade and tracked my…
 
Here’s how our year of activity generally works in the real estate market.What are the hottest real estate months in the south-central Pennsylvania market? According to all the statistics, in a usual fiscal year, April, May, and June are when the highest percentage of properties go under contract. We commonly see a midsummer lull around July becaus…
 
There are five hidden costs associated with buying and owning a home.There are more costs to buying and owning a home than just a monthly mortgage payment. Here are the five hidden costs of homeownership:1. Closing costs. When considering their home-buying journey, people think about the down payment but forget about the transactional costs. The go…
 
You can stop meeting with every client and still maximize customer satisfaction.How can you stop meeting with every client but still maximize customer satisfaction? I get it—we can be control freaks, we have to do everything ourselves, and no one can do it better than us. I felt the same way for many years. Then a very wise consultant told me, “Dav…
 
Here are the main things you should focus on when starting your career.What can you expect in your first two years in real estate? Here are my four main recommendations for what you should focus on:1. Focus on your sphere of influence. This is the principal way you should look to grow your business, and you should spend two to three hours every mor…
 
Here's how you can avoid a dreaded trifecta of home selling mistakes.Here are the three top things that keep your home from selling when it’s on the market, which are also three things you as a homeowner have control over and can adjust if needed:1. Bad marketing. The quality and quantity of the marketing make a huge difference. This is one of the …
 
How can a showing agent help you get your nights and weekends back? I’ve been working in real estate for 20 years, and I learned early on that when I’m working with buyers and trying to serve them at the highest level, it takes a lot of time—I can’t do it all myself. So, for years, we’ve had a showing agent on our team to help assist our buyer agen…
 
Here are the five steps to selling a home on your own.How do you sell a home successfully on your own in today’s market? There are five steps to keep in mind. First, consider seeking guidance for all the documentation involved in the home selling process. There are a lot of documents to keep track of to ensure your home sale is compliant. You’ll ha…
 
If you want to drum up more business right now, here are the ways to do it.What are the fastest ways to generate immediate business in a slow season? Here are three tips you can try:1. Contact your sphere of influence. Everyone knows about 250 people, so document the people you know, like, and trust, and reach out to them. A certain percentage of t…
 
Black’s Water Conditioning can help with all your water treatment needs.I’m delivering another brand ambassador local business highlight. Today I’m meeting with Black’s Water Conditioning, a third-generation family business with an excellent reputation for all your water treatment needs. They sample water, install equipment, and do just about anyth…
 
Here’s what you need to do to find the perfect assistant.How do you hire your first administrative assistant?Here at The Dave Hooke Team, we have multiple administrative assistants and transaction coordinators, and at our Keller Williams brokerage, there are transaction coordinators integrated into the business to support the agents who choose to u…
 
Strickler Agency, Inc. has been able to serve our community for nearly a century.Today I’m excited to showcase yet another great local business in my latest Brand Ambassador installment. This time I’m visiting Strickler Agency, Inc. to chat with some of their team members and learn all about the great insurance products they offer. They’ve been ser…
 
Here are three signs that you might need to hire an assistant.At some point in your career, you may realize that your business isn’t progressing any further. That might signal that it’s time to hire an assistant so you can advance your career. Here are three signs that you’re ready to make this hire:1. Your transaction count is hitting a ceiling. I…
 
United Way can help you give back to our community. Here’s how.For today’s video, I couldn’t be more excited to be at the United Way of Carlisle & Cumberland County and sitting down with Pat Bartoli and Adam Schaffer, co-chairs of the 2020-21 fundraising campaign. What does United Way do and why is it so important to the greater Carlisle area? In A…
 
Here are three simple yet powerful steps for regaining control of your business.When I first started in real estate, I didn’t have a system for managing activities or time, and I didn’t set any boundaries. Unfortunately, I found myself working 80, 90, or even 100 hours a week, which was far from sustainable—I almost burned out. My business was runn…
 
Here’s how to work more efficiently without multitasking.I gave an hour-long speech recently about why multitasking is a lie and how you can work twice as efficiently as you already are without it. Today I want to share the most important parts with you. Here are four reasons why multitasking is a lie:1. What you’re actually asking your brain to do…
 
Here are five different roads you can take if your appraisal comes in low.If you’re buying a home and the appraisal comes in low, you have five different options to proceed:1. You can terminate the contract. Provided you have an appraisal or mortgage contingency, you should be able to terminate the contract and get your deposit money back.“If you t…
 
You can have a for-profit business with a not-for-profit purpose.How do you run a for-profit business with a not-for-profit purpose?lThis question goes straight to my heart, and it speaks to a need that was fulfilled when I was 33 years old. Back then, I almost quit real estate because I was burned out. That’s when I asked people about running a fo…
 
Strickler Agency has been serving their clients for nearly a century.I’m back with another Brand Ambassador Spotlight. This time, I’m joined by Erik Olsen of Strickler Agency to learn about what they do here in the Carlisle and South-Central PA community.Strickler Agency was started in 1925 down in Chambersburg. Erik came to Strickler about 20 year…
 
New Life Community Church is offering two ways to give back to the community.Today I’m joined once again by my friend Ryan Brown, senior pastor of New Life Community Church in downtown Carlisle, to talk about two exciting ways you can help them make a positive impact on our community. In Ryan’s words, New Life Community Church is all about living o…
 
Ask these two questions of people you speak with double your business!I’m sharing two questions to ask that can double your real estate business. If you ask these two questions of multiple people per day for about a year, I guarantee you’ll see a huge increase in your business:1. What are your biggest fears about the process? By asking that questio…
 
Avoid these six buyer mistakes to ensure your home purchase goes smoothly.What should you never, ever do when buying a home? In 19 years of helping people buy and sell houses, you start to see patterns; when people make mistakes in the purchase process, it can cost them a lot, both emotionally and financially. Here are six mistakes to avoid when bu…
 
There are three different real estate models, so which is best for you?If you’re thinking about getting into real estate or making a change, there are three models you should consider: the traditional brokerage, a teamerage, and a highly specialized team. None of them are better than the others, they’re just different. The job of helping people buy…
 
There are four things you need to do as a first-year agent. Take a look.After 20 years in the real estate business, I have a lot of information to share regarding what new agents should focus on in their first few years in the industry. Today I’ll share four key things that stand out in my mind:1. Grow and document your database. Write down the nam…
 
Here are five tips to get the home you want in our competitive market.What does it take to get the home you want in this competitive market?1. Get pre-approved before making an offer.2. Know what you’re looking for. Your real estate advisor should do a needs analysis to structure a document that helps you understand what your perfect home is.“You’r…
 
These five tips will help first-time sellers sell quickly and for top dollar.As a first-time home seller, here are the five steps that will help you maximize your sale quickly and smoothly:1. Choose an agent based on their marketing plan and reputation—not what they offer to price your property at. You’re hiring an agent to do many things, and one …
 
I have three tips that will help you maximize your productivity.How can you maximize your productivity in real estate? I have three great tips:1. Choose your one thing. In “The One Thing” by Gary Keller, he expands on the importance of focus. If you’re in real estate sales, the one thing you likely want to be focusing on is talking to lots of peopl…
 
Jason from Black’s Water Conditioning joins me to talk about their company.For today’s Brand Ambassador message, I sat down with my friend Jason for some Q&A about his family business, Black’s Water Conditioning, Inc., here in South Central Pennsylvania.“How did you get into the water business?”Jason is the third generation in his family to get inv…
 
Real estate is a great investment for everyone, but managing a property isn’t. Here’s how Waymark can help you fill the gap and ease the headaches.I’m back with another exciting look at a great local business in my Brand Ambassador Program. Today I’m joined by Cal Yoder from Waymark Property Management to talk about what he does.As a property inves…
 
Our latest brand ambassador highlight is of The Tuckey Companies, a great local maintenance company.Today I’m providing another brand ambassador local business highlight! I’m here with The Tuckey Companies’ Matt and Nathan Tuckey to learn all about their maintenance business serving South Central Pennsylvania. Matt, why did you start the business?O…
 
Serafin Family Dentistry will bring a (refined) smile to your face.For this edition of our Brand Ambassador spotlight, I’m joined by Dr. Tamara Shore to learn more about Serafin Family Dentistry and their spot here in the Carlisle community. Serafin Family Dentistry purchased their office in 2001, convinced that Carlisle was a center from which to …
 
How did Musser Home Builders become one of the premier construction companies in South Central Pennsylvania? Find out today.This video was filmed safely in early March, prior to any stay-at-home mandates.Musser Home Builders is one of the highest quality home builders in South Central Pennsylvania, and in today’s Brand Ambassador spotlight, I’m int…
 
CPA and Carlisle native Chris Farrands joins me to discuss the financial services offered by Cohick & Associates, a trusted community partner.What makes Cohick & Associates so special? For years, they’ve been going the extra mile for local businesses. My Brand Ambassador spotlight guest for today, Chris Farrands, shares a passion with founder Jeff …
 
I’m back with another Brand Ambassador local business highlight! Today we’ll shine a light on Hometown Pharmacies.Richard Gobin founded Hometown Pharmacies in 1967, but before Richard got into the pharmacy business, he taught at a school and was moonlighting to make ends meet. Eventually, he had the idea to go back to school and get another degree,…
 
IMA Medical Supply is the most complete medical supplier in the whole south-central Pennsylvania area.Founder Richard Gobin started IMA Medical Supply because he felt very strongly that there was a need for durable medical equipment in the south-central Pennsylvania area.They service all types of equipment, whether the equipment was sold by them or…
 
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