Business Strategist 公開
[search 0]
もっと

Download the App!

show episodes
 
The Sassy Strategist Podcast brings you the "how-to's" of building your business so that you can achieve high profits, long-term success, and a fulfilling life. If you're a solopreneur or small business owner and offer creative, professional, or consumer services, this podcast is for you. Host, Kim Dawson shares insight and effective strategies to help you build a profitable business that brings you joy, purpose, and the lifestyle you desire. Kim also interviews subject matter experts to sha ...
 
Loading …
show series
 
For the first time on the show, host Kim Dawson shares her own personal journey of building her business, which she nearly quit several times. Kim shares the mistakes she made during the first few years, including spending too much time and energy working on tasks that didn’t bring results, without having a plan that truly aligned with her goals an…
 
Also on YouTube: https://www.youtube.com/watch?v=deIDL94tQhkThis short guide will gently ease any anxiety and stress you may be feeling, using the time towards attaining more inner calmness, restore focus and help you towards positive healing through breath work and progressive muscle relaxation. VoiceOverLogo is my platform to tell your story thro…
 
Julia received the call of her cancer diagnosis at 5pm on Friday, March 13, 2020, just as businesses throughout the country began shutting down from the COVID-19 pandemic. Julia Becker Collins, COO of Vision Advertising, was met with the challenge of dealing with a life changing medical diagnosis, with offices closing and the world in chaos, all wh…
 
Bev Feldman is a marketing technology consultant at Your Personal Tech Fairy and helps coaches & solopreneurs create and maintain email automations that can build trust and nurture relationships with subscribers. Bev takes care of the tech side of email marketing so that you can focus more on the aspects of your business that bring you joy. On this…
 
As your clientele and business both grow, you may find that the rates you once charged for your services, no longer sustain you, or your business. Perhaps you are ready to hire help, but you’re unsure how you can afford it, or your experience level means it’s time to start increasing your rates, but you’re not sure how to go about doing so. In this…
 
Robyn White is is the owner and founder of RDW Design Studio, a boutique website design studio specializing in strategic websites for home professionals and creative service providers. Through her supportive, streamlined, and stress-free design process, Robyn creates websites that are not just beautiful, but also prioritize attracting your ideal cl…
 
Christina Frei is a branding and marketing specialist and consultant for smart business owners who are trusted advisors to their clients. She helps them identify what she calls their “one voice, one strategy”, and brings sanity and clarity to their marketing life. On this episode of the podcast, Christina and I talk about finding your “innate marke…
 
When you first launched your business, you were probably taking clients from anywhere you could get them. But overtime, you may have created a market and a niche and not even known that you created it. As your interests, experience, and knowledge have grown, your ideal client may be very different from who you originally thought you’d be serving in…
 
Growing a business from solopreneur to CEO comes with many changes, challenges, and opportunities to grow. Beth Blaney started her business as a freelance bookkeeper and has so far built her company to a team of seven, and is still growing. In this episode of The Sassy Strategist, Beth shares her story of how she built her business, along with insi…
 
Many business owners have considered writing a book to share their expertise, build credibility, or grow their business. However, the process of writing and publishing a book brings about many questions - should you self-publish or go the traditional route, who do you need on your team, and how will you get your book out into the world? This week’s…
 
At a certain point in your business, you may find that your business can no longer sustain itself with just you on the team. You need to increase your revenue, but you’re working long hours trying to get all of your client work done, and run your business. While you haven’t met your revenue goals just yet, you also don’t have the time or capacity t…
 
Like many small business owners, Abby started her business on the side, working as a copywriter and content creator, while working full-time as a school teacher. She now runs a successful business with employees of her own. On this episode of the podcast, Abby and I talk about taking your business through many different stages of growth, including …
 
You’re at maximum capacity and ready to start hiring employees, but you’re not sure how you’re going to pay for it. You’re stuck feeling overwhelmed doing everything yourself, but you’re also overwhelmed thinking about having to go through the process of hiring. Who should you hire first? How much will they cost your business? Will you need to give…
 
Identifying what your ideal client values, and aligning this with your own business values, is probably the most important factor in helping your business move forward. What your clients value most will determine which services and/or products you offer, how you will market them, and what you will charge for them. In this episode of The Sassy Strat…
 
Host, Kim Dawson discusses various ways to create sales incentives for prospective clients without offering discounted prices. Solopreneurs can often be tempted to discount their services in order to make the sale, but Kim gives several reasons why discounting can be bad for your business, and for your clients. Kim offers pricing strategies that ca…
 
Jacq Fisch is a writer and intuitive writing coach, as well as the founder of Write Like a MOFO, a monthly membership program for writers and creative entrepreneurs. Jacq joins Kim to talk about how she went from corporate job to freelance copywriter to writing coach and membership community founder. The two discuss the process of launching, buildi…
 
If you're a solopreneur looking to scale your service-based business and build your team from the ground up, don't miss this episode of The Sassy Strategist Podcast! Host, Kim Dawson interviews Kim Dow, CEO/Owner, Publisher, and Creative Director for Sass Magazine and Sass Studios where Kim (Dow) shares her story of launching her graphic design bus…
 
Do you feel like the marketing strategies you’re “supposed to do”, just don’t feel right for you or your business? Do you wish marketing felt more natural, and even fun?      Then don’t miss this episode of the Sassy Strategist Podcast where I interview Brit Kolo, Creator of The Marketing Personality Type Framework at MarketingPersonalities.com! Br…
 
We’re all talking about scaling our businesses, adding revenue streams, and even adding passive income to our service-based businesses. However, service businesses by their nature are not designed to be scalable business models, so how do you overcome this obstacle and scale your business? In this episode of The Sassy Strategist Podcast, Kim shares…
 
After taking a bit of a break from the show, Kim Dawson is back to hosting the Sassy Strategist Podcast. In this 'welcome back' episode, Kim talks about what it means to her to be an entrepreneur, why she launched the show back in 2015, and her plans to continue bringing useful and meaningful content to solopreneurs to help you scale your business,…
 
Does this sound like you? You’ve got client information located in multiple documents and spreadsheets. You’re sending PDFs through email and asking for handwritten signatures. You’re losing business because you aren’t following up with your leads. You know you need better software, systems, and automations in place, but you don’t even know where t…
 
Business owners are often talking about time management, but few think they have the time to implement a system that works, or even know where to begin. What we do know is we are stressed, have never-ending to-do lists, and have trouble focusing on what needs to get done in order to achieve our goals. In this episode of The Sassy Strategist Podcast…
 
Do you work in a highly competitive industry and need to figure out how to stand out from your competition and have plenty of clients? Do you know how to be successful by sticking to your niche, and saying “no” to clients who are all wrong for you? In this episode of The Sassy Strategist, Moira Thompson & Natalie Pinney of Whim Events share with us…
 
You’ve heard that personal brands are the way to go if you want to build a thriving online business. But what does that even mean? And how do you present that personal brand online if you’re introverted and reluctant to put yourself out there? In this episode of The Sassy Strategist, brand photographer Melissa Henry shares with us the ins and outs …
 
Relationships are a necessary part of business growth because your content is only going to take you so far. Yes, content is important and yes, so is SEO. But people want to buy from people in our micro economy--not from logos and brands. In this episode of The Sassy Strategist, I’m talking to Abby Herman of Write Solutions about relationship marke…
 
Do you struggle saying "no" in your business? Whether it's saying no to potential clients you don't want to work with, or so-called "opportunities" that are more hassle than they're worth, learn four effective strategies for saying "no", and start saying "yes" to spending your time and business effort how you see fit. Be sure to listen in if you're…
 
You spend a lot of time and money on your website; you need it to do its job. But that doesn’t mean you create content and throw it on your site. You need search engine optimization (SEO) so that Google can find you. I’m talking to Meg Clarke of Clapping Dog Media this week on The Sassy Strategist, and she’s sharing her insight into why SEO doesn’t…
 
When service-based business owners want to grow but they’ve maxed out the amount of time they can spend on their businesses, they look to scaling. One way to do that is to build an app that offers a perk for their client base--or saves the business owner time or money. This week on The Sassy Strategist, I’m talking with Tim Bornholdt of The Jed Mah…
 
Is writing a book on your 2019 bucket list? A lot of small business owners are using books to help market their businesses. It’s a great product to use as proof that you know your stuff and to use as a back-table sale at the end of an in-person speaking gig. But it’s a much bigger project than most business owners know. I learned a lot of lessons t…
 
It’s one of the most-talked about topics in small business. You don’t want to charge too much, for fear that you’ll scare prospective clients away. You don’t want to charge too little because you won’t be profitable. It’s time to take the emotion and stress away from pricing and to start thinking about it from a more strategic place. On this episod…
 
Workflows and scaling go hand-in-hand, and scaling a service-based business requires that those workflows be easy to follow and easily repeatable. And with them, you can easily scale your service-based business. On this week’s episode of The Sassy Strategist, Rhonda Melogy of Business Plan of Action is sharing some behind-the-scenes of what it real…
 
Hiring can be a stressful event for any business owner, but maybe even more so for small business owners. The business is so small that every hire has to be the perfect fit, or you risk a culture shift in your organization. Ultimately, you want to prevent problems before they happen. It’s so crucial to know ahead of time the considerations you need…
 
A lot of us need to delegate and don’t, and when we do we’re not always as effective as we should be. Sometimes it’s the fear of someone not being able to do the task the “right” way (which is actually key for not doing it “your” way). Sometimes it’s not know what you need to delegate in the first place. Today’s guest is Ashley Cox of SproutHR, and…
 
Everyone who’s followed me at all knows that I love to talk about delegation. But before you can delegate anything, you need to have systems in place so your team members know what to do and how to do it. On this episode of The Sassy Strategist, I’m talking to Melissa Morris, a business operations strategist for small business owners. She helps ser…
 
Before we dive in, I want to note that we’re updating and refreshing The Sassy Strategist as we head into the fourth season. No longer are we simply listening to business owners’ stories. Instead, we’re diving deep into specific topics to provide you value and education with every episode. Expect insights, strategies and helpful tips for you, the l…
 
Do you love both luxury and eco-friendly products? Would you like to know more about building a business and brand that is luxurious, high-quality, affordable, and friendly to our health and our earth? Then listen to this highly informative interview where Kim Dawson interviews Meryl Marshall, Co-Founder of Hynt Beauty. Learn more about Hynt Beauty…
 
Have you always wondered what it takes to launch a purpose-driven, nonprofit organization? Then listen to this special interview Kim Dawson interviews Amy Dietrich and Jamy Barton, twin sisters who launched 28 Days Project to help women have access to affordable feminine care products. Learn more about their mission and support them at https://www.…
 
Kim Dawson interviews Jessica Jade, Founder and Artisan of SunKiss Organics where they discuss marketing strategies to help you sell your artisan or craft products. If you're looking to get started with launching a business from your handmade products, and need guidance on how to go from idea to market, then don't miss this interview. GUEST BIO: Je…
 
Kim Dawson interviews Jackelyn Dacanay, the Founder & Creative Director of THE ART OF FATE, where they discuss how to build a lifestyle brand online. Jackelyn shares her experience of launching and building her mission-driven company, which includes her approach to marketing, branding, revenue generation, bootstrapping and much more. If you are try…
 
Leah and Sarah are sisters who created SaltyGirl Boutique and SaltyGirl Beauty after Sarah was diagnosed with stage 3, Triple Negative Breast Cancer while 32 weeks pregnant. Combining Leah's expertise as an oncology nurse with Sarah's background working in business, they created a platform for natural, organic, and eco-friendly skin care and beauty…
 
Julie Starr, Nutritionist and Owner of Starr Yoga Studios, shares her journey from nutritionist to yoga studio owner, and now to creating her own product line. In this interview we discuss: - How to thrive in a highly competitive and ever-changing industry - How to embrace change in order to grow your business - What she recommends as the #1 Key To…
 
If you're in the business of providing services and feeling frustrated about your lack of income potential, listen to my interview with Jamie Cholaki. Jamie decided to launch a hair care product after 16 years as a stylist, and is now in the process of building her own hair care line, Cholaki Beauty. Jamie discusses the process of going from produc…
 
Join me and Angela Lussier, CEO & Founder of the Speaker Sisterhood as we discuss finding your voice through public speaking, and creating a successful business by being open-minded to possibilities. Angela discusses how she started with one speaking club, and within just one year, has grown to 16 clubs! Angela is taking the Speaker Sisterhood worl…
 
What influenced the demonetization of the Indian currency in 2016?Why did Coca-Cola leave India and how can a person overcome adversity to become one of the world's greatest PR and travel giants? Anthony BM Good reflects on doing business in India across the decades, and his great affection and respect for JRD Tata.…
 
Actress Swara Bhasker gives a refreshingly honest interview on the role of commercial and Indie film in India, as a medium for social change. Swara speaks her truth on mental health in India, women and accepting the challenging and non-conforming gender film roles, in order to prove her skills in the competitive world of entertainment.…
 
Dr Sanjeev Bagai is an inspiring, entrepreneurial healthcare and clinical innovator. He believes digital health and AI is the way forward, to make health accessible and affordable for all. As a hospital administrator & physician, he will oversee the new iconic hospital in Dwarka, Delhi. This facility will incorporate IBM Watson in India, to complim…
 
Less processing of food and packaging the better, according to Daniel Milky, Co-owner of Argo Cafes in Adelaide. Daniel is a Gen Y leader, entrepreneur and disruptor, and he speaks on the hierarchy of the Millennial-generation and their needs, their bowels and reducing customer cognitive overload. Daniel is one of the pioneer disruptors in fresh an…
 
An honest, no-barred update with Mr Sean Holden at the Darren Lehman Cricket Academy on business, government regulations, spirituality and proposed cricket schools in India.Catherine Mathews: voiceover & business strategist による
 
Learn how to grow your business (and be happier!) by protecting your most valuable business asset: TIME. In this episode of The Sassy Strategist Podcast, Kim Dawson, Business Strategist, shares her tips, tricks, and sassy opinions on how to say "no" to time wasters disguised as opportunities, how to get paid what you're worth, and how to re-think y…
 
Loading …

クイックリファレンスガイド

Google login Twitter login Classic login