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The podcast for yoga teachers centered around important conversations for yoga teachers to discuss, reflect, and implement. From class planning to business strategy, these conversations help yoga teachers build the business that will help keep them teaching long-term and with a sustainable income.
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Interviews with exceptional leaders in the yoga the world, and tips for growing as a yoga teacher and practitioner. This is a podcast on teaching yoga and yoga lifestyle where you will learn about creativity, confidence and taking action from inspiring teachers who are ten steps ahead. And if you like relatable and real, you'll enjoy my personal stories of failure, success, quitting my job, and above all... Passion for better leadership in yoga, and more yoga in leadership roles. Hosted by: ...
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The Yogipreneur: Business and Marketing for Yoga Teachers

The Yogipreneur: Business and Marketing for Yoga Teachers

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Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide. The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success. In each episode, you'll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today. Hosted by Kelly McHugh, the founder of Digital Yog ...
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Do you think the way you are right now is set in stone and this is the way you’ll be for the rest of your life? This might mean that if you’re shy or you get nervous when you teach your yoga classes, you might think that’s just the way you are and there’s no changing it. This is called a fixed mindset and it’s one of the things that can trip up a y…
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Branding separates you from other teachers, in a good way and clearly explains the type of yoga teacher you are. It also offers students a peek into your teaching methodology. So let's talk about branding and how important it is to differentiate yourself in the sea of yoga teachers that are teaching today. Realizing the differences between yourself…
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Join me, Shawna Krueger, for an episode on how to be more confident, today. It’s time to switch into your very own “confident mode.” This is for the person who wants to be bold, to take action, to find their voice, stand up tall, not fear the anxiety butterflies when they enter a room. To harness their power, step into their power, whatever you wan…
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What does it take to turn those 5k Months Into 10k Months? This episode explores this and more! ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training! You’ll get all the support you ne…
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I remember when I first started sending newsletters out. Initially, my strategy for sending them was to connect with students and keep them updated on my teaching schedule and any additional offerings I had available, whether that was workshops, special classes, retreats, etc. This was great because I didn't have to rely on seeing students in perso…
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Join me, Shawna Krueger, and hear the voices of dozens of other teachers in today’s special episode on Rocket® yoga. Tune in to hear a discussion of Rocket yoga training level 1 and 2, what I perceive to be the art of Rocket and how I found the practice by accident. Plus, we discuss how capable we are of doing the hard things, and how difficulty ca…
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Did you ever take a yoga class and the teacher just had iT all together? You loved the class, you admired how she taught, she seemed so confident, knowledgable and inspiring? This is someone who has the IT Factor.. that amazing blend of confidence, skill and authenticity that inspires others and builds connection. YOU have this too! It’s just that …
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Today’s episode is an opportunity to meet Lisa Marie Rankin, author, teacher and Ayurvedic wellness coach. Lisa’s book, The Goddess Solution, helps you discover a more powerful and fulfilling life by learning from ancient goddess wisdom and applying it to yoga teaching and every day life. Lisa’s work as a teacher and coach is unique and empowering …
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Let’s talk about the value of having an email list, bc if you don’t do anything else, you MUST cultivate and build your email list. One of the most important pieces of the puzzle in your business. I don’t want to assume where you are in the process of having or building an email list so let’s begin with the basics… An email list is a collection of …
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Join me, Shawna Krueger, and my guest, Natasha Schön for an episode on leadership. Natasha is a leadership and development consultant. She is the leadership consultant for our upcoming retreat in Río Chirripó and she is a certified practitioner in both coaching and Nonviolent Communication techniques. Natasha is also a polyglot, fluent in English, …
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Whether you teach full-time, part-time, in-studio, or just on occasion a website can help you in a whole host of ways. So if you're thinking, "Who am I to have a website?" or "I don't need a website, I just teach in-person at studios" then listen up because you absolutely DO need a website and it won't cost you a ton of money. In this episode, I'll…
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Join me, Shawna Krueger, and today’s special guest, Rasa Lukosiute for an episode on meditation and tapping into your intuitive nature. Rasa is the voice of Pura Rasa, and the writer and editor of extremely moving and popular guided meditations on YouTube channel which has a community of over 371k. I am a member of that community and have been medi…
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Nurturing Relationships and Growing Your Yoga Business 🌟 In this video, we're delving into the vital role of nurturing relationships in your business. From understanding the dictionary definition of "nurture" to harnessing the power of communication, we're breaking down the keys to building trust and driving sales. 🤝 Relationship Building: Discover…
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Sales Slowed? 3 Strategies for your yoga business. Let’s explore 3 ways to step up sales in your yoga business! 🌟JOIN THE YOGIPRENEUR LAUNCHPAD TODAY!🌟 https://digitalyogaacademy.com/yogipreneur-launchpad ABOUT DIGITAL YOGA ACADEMY Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills…
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Today we're continuing on with more business advice. I want to talk with you about the importance of being strategic about your career. Initially I was taking continuing education for reasons other than really being strategic about them. But it was when I got clear on what and who I love teaching that it became clear to me what paths would benefit …
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Join me, Shawna Krueger, for an episode on why purpose is a state of being, not a thing or an activity. This episode on finding purpose is supposed to feel reassuring and put you in a good mood. It makes me sad to see people really stressed about their purpose when it’s already been there all along. Purpose can only truly be found in deep presence.…
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This week’s episode covers the topic of fascia. You’ll learn how it’s structured and how to use concepts about fascia in your classes. Listen also for a weekly Mindset Minute where I share a strategy designed to improve your mindset and you’ll also hear about some success stories from teachers in my program.…
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I know you're a teacher who understands the value in continuing your education. Whether it's to continue learning, stay current and relevant. Maybe it's to keep your teaching and sequencing fresh or just to go all in. On a particular subject. For example, you've invested in continuing education on topics like anatomy sequencing. Different modalitie…
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Let's the concepts behind transitioning from a yoga teacher to a visionary leader and entrepreneur. Discover how embracing freedom, scalability, and value-driven business models can revolutionize your approach to entrepreneurship in the yoga industry. Let’s explore how you can step into your role as a CEO, build a team, and delegate tasks to accele…
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Join me, Shawna Krueger and my guest, Manuel Oria, for an episode on the art of teaching yoga. Manuel is my OG Ashtanga teacher, an international yoga teacher trainer, and a musician. Tune in to hear practical tips on creativity and comfort while teaching, setting class rhythm, comedy, taking risks and delivering an experience that is truly authent…
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Based on real conversations I have with yoga teachers, today’s episode will give you a blueprint to how to teach and feel like an expert. You might think of it as “I want to feel more confident,” or “I wish I knew what I was doing.” However it comes up for you, today’s episode will give you the exact step by step. DM me your questions on Instagram …
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Welcome back to another episode of the Essential Conversations for Yoga Teachers podcast. I'm super excited to talk about diversifying your offerings in this episode. If you're wondering the why behind this topic. No worries. That's what we're here to talk about today. If teaching yoga is a long-term goal for you. What I'm going to share with you t…
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Join me, Shawna Krueger, for an interview with CJ. Carleton James is a yoga instructor, artist, musician and a facilitator of soft spaces. In my own words, I would describe his classes as exceptional, moving, and noteworthy in style. His classes are well-known and loved in the Seattle yoga community and around the world where he teaches internation…
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Join me for a quick anatomy lesson on hip and shoulder anatomy, designed to show you how easy it is to get to the point where you learn anatomy and know it so well, you cam just have easy conversations about it. i also include a mindset re-set around beliefs you may have as a yoga teacher that, once you’re willing to break free of them, will allow …
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Yoga students look to you to be the light. The teacher who commands the room. The one person in the yoga room for students to lean on. The one that yogis come to when their lives seem out of order, right? Have you ever had a student cry in class? Have they told you that they just needed to release because life is a lot right now. In some form or an…
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Join me, Shawna Krueger and my guest, Nathan Tsuji, for a deep dive into handstands. Nathan is a professional acrobat, performer, trainer, model, and gymnast. He was on America’s Got Talent and has been featured on the Ellen show as part of the Positive Impact Movement. Currently he performs in Las Vegas with Voltaire, and he has also been a part o…
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This is an example of a fixed mindset. I always ask teachers to take what resonates and leave the rest, but be open to coming back to the information at a later date and see if it resonates then. I would never force a teacher to learn something new because oftentimes when we are presented with new information, We resisted. Or get defensive. Because…
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Join me, Shawna Krueger, for an episode on the value of being able to make decisions… from tough decisions to the smallest points of indecision, there is value in trusting ourselves to be decisive. So how can we do it? Today we’ll touch on, to say it as simply as I can, why you should not “get real” on making decisions and why decisions are what ge…
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There’s one thing that's super important when it comes to making money and that's your money mindset. It's important to be intentional about this and to commit to improving your relationship dynamics with money. This relationship dynamic must be seen as a flow of giving and receiving. It's not just a one-sided relationship where you take, take, tak…
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I had a number of teachers recently wonder out loud to me, “ I think I know anatomy but I’m not sure.” This is a pretty important question to ask yourself, given that you’re teaching movement! In today’s episode, I share with you a few questions that will give you an idea of IF you understand anatomy and if not, what you can do to fix it.…
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I'm going to talk to you a little bit about how to craft your teaching career. In this episode, we will use an example, start at the big-picture goal and work backwards. By the way, I love starting at big-picture goals! This episode follows my roadmap to uncover what you want to teach, where you want to teach, how you want to teach, and discover th…
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Dive into the latest yoga marketing strategies in this insightful episode with Kelly McHugh, founder and CEO of Digital Yoga Academy. This compact, one-hour masterclass is packed with essential tips for growing your yoga community and increasing sales in 2024. In This Episode: The Future of Yoga Marketing: Discover what's working and where to focus…
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Tune in to listen to an interview with Marco Mora, General Manager of Río Chirripó, by Shawna Krueger. Today you’ll hear about all things hosting yoga retreats from the retreat center side of things. Why to host, why to join, what works, what doesn’t, and other tips and insight. Plus some fun stories and synchronicities that will make you smile. Ti…
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This episode will give you so much that you can use to improve your mindset, learn new strategies and most importantly, help you feel more empowered. I also share a number of incredible invitations for you to join my free group for teachers, my free self care seminar and a children’s yoga training. As always DM me on Instagram @barebonesyoga with q…
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Welcome to part one of a three part series on what the yoga teaching career typically looks like. How to create the career you want. And how to identify if you're getting in your own way. Stay tuned to the end of this episode, where I'll give you four questions to ask yourself. And when you do, you'll get a lot clearer on your path as a yoga teache…
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Join me, Shawna Krueger, for an episode on changing our nuero association on receiving a “no.” Tune in if you are facing difficulties and dealing with disappointments, or feeling like things are unfair or impossible. Today we start to reverse the fear around receiving a “no” and being turned down, and reframe how we can be resourceful even if we do…
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“I really don’t enjoy what I’m doing every day. I feel like I’m on a hamster wheel and am just going along with the program. Who’s program? I don’t know. I don’t even know if it’s mine. I feel like it just… is. And I want to change that. I want to be teaching what I LOVE and I know everything I’m doing is making me feel excited.” This is an exact q…
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Many people set new year resolutions and by January have already thrown the towel in. Most people will set goals and never reach them. Perhaps this was you last year? In this week's episode, we talk you through the three steps to setting goals for your success. We run through the common mistake people make when goal-setting and how to avoid them so…
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Join me, Shawna Krueger, for a practical episode for beginners. Whether you are just starting yoga, teaching beginners, or starting another project, today’s episode has tips on how to commit and what to expect. We discuss everything from the meaning of yoga to changing intimidation into inspiration. You’ll also get an overview of common types of yo…
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In this episode we are sharing our 4 step end of year review ritual. We've had the most incredible year at Digital Yoga Academy and we want to bring all the good energy to you as we prepare for the year ahead. We recommend you carve out some time for this one- create a sacred environment, grab your journal, stop and start, and get involved. Happy n…
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“I had no idea it was going to be like this” “This is overwhelming and I just don’t know if I can do this” “Everybody else seems to be going through it with ease & I am over here struggling” I said these exact words to myself when I started my Yoga Teacher Training and I’ve been having conversations with teachers who are in training right now… and …
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Hindsight is 20/20, right?!? I think we can all relate to that - whether it’s work-related decisions or in our relationships, both platonic and romantic. “If I could start all over again, what choices would I make knowing what I know now?” Unfortunately, we don’t have that luxury, BUT you have ME! And these Conversations to give you some insight as…
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One thing I bet most of us were not very clear about before we started yoga teacher training is that making it a financially lucrative career can be challenging. But we go ahead anyway, likely because of the way yoga has touched our lives, the way it's healed our traumas, or the way the practice makes us feel. In this episode, let's remember some o…
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Join me, Shawna Krueger, for an interactive episode designed to help you reflect on your year. This episode consists of three parts: Creating a greenlight list, synthesizing key lessons and thoughts and creating an iOS instead of a vision board. I share the wins I’ve experienced this year from my first full calendar year of entrepreneurship after q…
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