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The Mastering Portrait Photography Podcast
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The Mastering Portrait Photography Podcast

Paul Wilkinson

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Tales, techniques, tricks and tantrums from one of the UK’s top portrait photographers. Never just about photography but always about things that excite - or annoy - me as a full-time professional photographer, from histograms to history, from apertures to apathy, or motivation to megapixels. Essentially, anything and everything about the art, creativity and business of portrait photography. With some off-the-wall interviews thrown in for good measure!
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PhotoBizX The Ultimate Portrait and Wedding Photography Business Podcast
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532: Nicole Shieh – Free picture days for schools as a profitable marketing strategy 34:31

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Premium Members, click here to access this interview in the premium area. Nicole Shieh of www.alwayssweetphotography.com came to my attention when I saw her post in Megan DiPiero's Photography group about a marketing strategy I hadn't previously heard of. She shared that this strategy helped book two sessions, leading to a total sale of $27,800! Th…
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531: Nik Buttigieg – How to relocate your photography business and get profitable fast 34:23

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Premium Members, click here to access this interview in the premium area. Today's guest is Albury Wodonga Family Photographer Buttigieg, who needs almost no introduction for long-time listeners and Premium Members. I first interviewed him as part of The Coaching Diaries when he was working with Photography Business Coach Johl Dunn. At that time, he…
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PhotoBizX The Ultimate Portrait and Wedding Photography Business Podcast
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530: Audra Harris – How to successfully outsource lead qualification calls in your photography business 54:41

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Premium Members, click here to access this interview in the premium area. Audra Harris of www.focusonyourphotos.com was warmly referred to in episode 457 of the podcast with Jennifer Lindberg. In that episode, Jennifer shared a true success story where she took her photography business from financial trouble to an exceptional and very profitable bu…
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529: Caro Telfer – How to generate an income with stock photography 41:46

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Premium Members, click here to access this interview in the premium area. Caro Telfer of www.carotelfer.com catalysed last week's interview with Claire Bonnor of Aus Stock Photo – the Australian-based stock library. Caro sent me a message about supplying stock photography to the library and said… I’m not quite making a living out of it, but it has …
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528: Claire Bonnor – How to supply stock photography to a photo stock library for income 40:39

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Premium Members, click here to access this interview in the premium area. Claire Bonnor of www.austockphoto.com.au is someone I discovered while chatting over Messenger with photographer and premium member Caro Telfer. She was talking about shooting for a stock library and how it was making her think differently about her business. Caro said… I’m n…
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The Mastering Portrait Photography Podcast
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EP138 Interview With Toastmaster Simon Shirley | Simple Steps For A Successful Client Business 38:20

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In this interview with an old friend of ours, Simon Shirley, Toastmaster extraordinaire, we end up chatting about some of the simple things that make for a successful client-facing business for responding quickly, to getting a crowd onside (even when the odds are stacked against you!) I mention a few workshops we'll be running, so here are the link…
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527: Guillaume Lechat – making the successful and profitable transition to advertising photography 49:25

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Premium Members, click here to access this interview in the premium area. Guillaume Lechat of www.guillaumelechat.com is an advertising photographer who transitioned from wedding photography to commercial and advertising photography. I look forward to learning why and how you could do the same if it suits you. Here is some background on Guillaume… …
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526: Johl Dunn – Modern day marketing and success for portrait photographers 38:53

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Premium Members, click here to access this interview in the premium area. Johl Dunn of www.johldunn.com needs no introduction if you've been listening to the photoBizX podcast for any time. He's one of Australia's most recognised and sought-after photography business coaches and focuses on mindset as much as business. Important because so many phot…
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525: Michelle Wrighton – How to build a photography business in a low population area 47:24

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Premium Members, click here to access this interview in the premium area. Michelle Wrghton of www.threeredponies.com.au is today's featured photographer. I stepped gently into this interview because I wasn't thinking it will be one of those huge success story episodes where the guest has struck gold with their business and is killing it. I do belie…
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524: Alex Cearns – Photography business rules for success and profit 47:11

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Premium Members, click here to access this interview in the premium area. Alex Cearns of www.houndstoothstudio.com.au was first interviewed for episode 290 of the podcast. When introduced then, I told you she was described as “One of our greatest dog photographers in the world.” By Dogs Today Magazine in the UK. Look at her CV, and it's difficult t…
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523: Teowai Ratahi – How to run a profitable, high-volume photography business 41:15

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Premium Members, click here to access this interview in the premium area. Teowai Ratahi of wwwpoihakenaportraits.com is someone I've been looking forward to recording with… for a few reasons. One, she's been listening to the podcast and has been a member since 2013! And nothing makes me happier than recording a success story with a Premium member. …
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The Mastering Portrait Photography Podcast
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EP137 Habit Hackers: Supercharging Your Studio with Good Habits 25:05

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Pick up any book on business in your local bookstore, and it will almost certainly talk about processes. Yawn. But what if we thought about processes as good habits? The things you do every day that you don't need to think about. As a business, you need good processes: doing the right things, at the right time in the right way is the foundation of …
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522: Paige McLeod – Everything you need for a successful newborn photography business 44:01

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Premium Members, click here to access this interview in the premium area. Paige McLeod of www.gleanandco.com sent me an email that led to this interview, and I can honestly say I was super excited to record this interview, even more so after seeing the Glean & Co. website, Paige's fantastic welcome and explainer videos, her beautiful photography an…
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521: Business Tip Road Trip – Business tips from the best photography business podcasts 1:19:16

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Premium Members, click here to access this interview in the premium area. This week's episode is a collaboration where you get to hear photography business tips from the best photography business podcasters. There are a lot of podcasts out there – more than any of us have time to listen to — although you have your favourites, you also know it's goo…
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520: Emma Dunham​ – How to build a successful food photography business 39:34

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Premium Members, click here to access this interview in the premium area. Emma Dunham of www.emmadunham.co.uk is today's guest and has an incredible food photography portfolio. Take one look, and you'll be treated to a mouth-watering extravaganza of colourful, beautifully lit, delectable food! From the most creative combination of portraits and veg…
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519: Anne Thomas – Utilising LinkedIn and storytelling to grow a personal brand photography business 50:31

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Premium Members, click here to access this interview in the premium area. Anne Thomas of www.annethomasphotography.co.uk is a UK-based branding photographer who believes most people can't tell the difference between a good photo and a really good photo. This allowed her to create a website based on her story and sell emotionally to her target clien…
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518: Mike Glatzer – A solution for photographers not ready for a subscription based CRM 45:17

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Premium Members, click here to access this interview in the premium area. Mike Glatzer of www.mikeglatzerphotos.com is an Atlanta-based headshot, branding and portrait photographer. He's also an engineer, PhotoBizX Premium Member and from what I've seen, gets stuff done. I've seen him grab hold of concepts and dive in till he works it out — for exa…
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The Mastering Portrait Photography Podcast
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EP136 Interview With Margaret And Peter Aldington OBE | On Creativity And Relationships 53:20

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Peter Aldington OBE, world-renowned architect and garden designer, with his wife Margaret - whose energy and partnership have been as fundamental to his success as any other creative's, though she professes to not being a designer of any kind. I have wanted to record this interview for a long time. Peter is a world-renowned architect, having achiev…
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517: Jon Cripwell – How to use and benefit from Chat GPT in your photography business 34:52

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Premium Members, click here to access this interview in the premium area. Jon Cripwell of www.joncripwell.co.uk is a UK-based PhotoBizX Premium member and wedding photographer. We were chatting via messenger recently on AI, particularly ChatGPT. He told me he's been using it and spent time creating prompts and workflows. For example, I've developed…
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516: Carol Arscott – Grow your photography business with targeted marketing, realistically. 44:19

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Premium Members, click here to access this interview in the premium area. Carol Arrscott of www.carolarscott.com is based in Pennsylvania in the USA. She was referred to me by UK-based photography business coach Jeff Brown who said you need to get Carol on the podcast; she's really kicking some goals in her business. I started looking around online…
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515: Mallory Dawn – How to attract perfect and high paying wedding photography clients 57:25

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Premium Members, click here to access this interview in the premium area. Mallory Dawn of www.mallorydawn.com is a wedding photographer based in Los Angeles, California, and available to work worldwide. Her specialty and focus is photographing with film. Take one look at her gorgeous website, incredible Instagram feed or Pinterest account, and I'll…
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514: Katie Phillips – Photography exhibitions as a marketing strategy and much more 51:04

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Premium Members, click here to access this interview in the premium area. Katie Phillips of www.katiephillipsphotography.com.au is a country girl based in rural Australia who focuses on ​families, couples and babies in her photography business. It was the following message that had me request this interview. She wrote… Hi Andrew, I know it's very l…
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513: Ilana Wechsler – Google Ads for photographers like you’ve never heard before 54:24

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Premium Members, click here to access this interview in the premium area. Ilana Wechsler of www.teachtraffic.com is a Former Data Analyst turned Pay Per Click (PPC) expert. Almost ten years ago, she founded Green Arrow Digital — a digital agency specialising in Pay Per Click Marketing for businesses. Following the success of her agency, Ilana start…
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512: Nikki Rausch – How to generate great photography sales the easy way 52:33

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Premium Members, click here to access this interview in the premium area. Nikki Rausch of www.yoursalesmaven.com is a sales coach, trainer, author, and speaker. Based in the USA, she teaches her clients, many of them photographers, how to naturally move people through the selling process in a way that feels comfortable and results in more closed de…
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511: Tammy Miles – Taking photography from hobby to profitable business 1:32:20

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Premium Members, click here to access this interview in the premium area. Tammy Miles of www.captivatingphotography.com.au is based in Adelaide, Australia, and is a mother of three who focuses on family photography. She has an easy-to-use website complete with a welcome video, beautifully photographed products and a lovely warm look to her images. …
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510: Neyssa Lee – How to attract paying photography clients without free sessions  40:44

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Premium Members, click here to access this interview in the premium area. Neyssa Lee of www.neyssalee.com is a Seattle-based lifestyle family, newborn and maternity photographer in the USA. She's also a mother of six! Her beautiful website clearly states her family sessions start at $925, which surprised me a little because this email had me reachi…
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509: Juliette and Benn Wilkinson – Transition successfully from wedding to portrait photography 45:03

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Premium Members, click here to access this interview in the premium area. Nothing makes me happier than recording success story interviews like this with Juliette and Benn Wilkinson of www.blueskyphotography.net.au. My initial contact with this couple was about business coaching when the pandemic hit. Their main focus was weddings, and they were st…
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PhotoBizX The Ultimate Portrait and Wedding Photography Business Podcast
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508: Helen Schryver – How to book profitable holiday portrait photography sessions 40:22

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Premium Members, click here to access this interview in the premium area. Today's guest, Helen Schryver, was featured in episode 466 of the podcast, where she shared that her average sales had more than trebled, and business continues to grow. That, plus the fact she lives and photographs in the UK, which we're continually hearing is one of the mos…
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507: Sarah Petty – Go boutique with your photography business or fail 51:47

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Premium Members, click here to access this interview in the premium area. Sarah Petty of www.sarahpetty.com and www.joyofmarketing.com says… I don't just teach the boutique business model; I use it daily in my photography business! Before life as a photographer, Sarah was a marketing director at a regional ad agency and in marketing at Coca-Cola. S…
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The Mastering Portrait Photography Podcast
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EP135 Winning (Or Not) And Finding Positives - Whatever The Outcome 24:38

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Well, this weekend has two big events: Mother's Day and the Societies Of Photographers Annual Convention In London. Sadly I wasn't able to make the Convention this year - though I was there in spirit! That didn't stop me entering the print competition though. I didn't come away with any gongs this year and that always stings just a little. Somehow,…
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506: Michele Grenier – How to succeed with a sports portrait photography business 57:19

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Premium Members, click here to access this interview in the premium area. Michele Grenier of www.michelegrenierphoto.com is a full-time sports photographer specialising in high-performance and strength-related sports portraiture. She aims to help companies, brands, and event organisations share compelling visual stories worldwide. Take one look at …
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505: Rebecca Sehn – Perfect branding plus a converting website lead to success 45:27

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Premium Members, click here to access this interview in the premium area. Rebecca Sehn of www.rebeccasehn.com has been photographing for 15 years, 13 of them as a family photographer. Look at her website; you're greeted by beautifully laid out, vintage-inspired, gorgeous pages peppered with soft, low-contrast, professionally crafted images. But tha…
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Special: Jeff Brown – How to build a photography website that works! 28:25

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Premium Members, click here to access this interview in the premium area. Jeff Brown of www.thephotographersmentor.com is presenting a two-part course next week: How to build a photography website that works. All the details are here: https://learn.photobizx.com/website-course-registration/ The cost is $147 and doubles after next week. If your webs…
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The Mastering Portrait Photography Podcast
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EP134 The Power Of Thank You! 27:57

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Photographers are supremely visual, right? Of course. But have you ever wondered about the power of words? Two words, in particular, can have a bigger impact than any image ever can (and I am speaking as someone whose entire life is living and breathing pictures). The words? "Thank You". These two words, when given or received, can bring a huge amo…
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504: Heather Wanninger – Down and out before finding success as a portrait photographer 1:12:04

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Premium Members, click here to access this interview in the premium area. Heather Wanninger of www.sweetlemonadephotography.com is today's guest. I was a little trepidatious when she told me about life being flipped upside down when her narcissistic husband had an affair, left her, and dragged her through the court system for ten years. I asked a f…
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503: John Glaser – Photography lead generation and qualifying tactics from a pro 54:32

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Premium Members, click here to access this interview in the premium area. John Glaser of www.johnglaserphotography.com is a repeat guest on the podcast, which means one thing… he keeps delivering the goods when it comes to interviewing content. And we love him for it! In this episode, John shares his strategies and ideas around lead generation and …
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502: Brendan Taylor – Facebook lives as a killer lead generator and some hard truths about business 1:04:26

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Premium Members, click here to access this interview in the premium area. Brendan Taylor of www.babyart.studio is an absolute powerhouse, and this is one interview, once recorded, I couldn't wait to share with you. After discovering photography when his baby daughter was born, he knew that's what he wanted to do. He quickly invested in lighting equ…
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501: Angela Schneider – Specialising in end of life pet photography sessions for profit 42:27

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Premium Members, click here to access this interview in the premium area. Angela Schneider of www.bigwhitedogphotography.com is an adventure dog photographer who has decided to specialise in end-of-life dog portraits. I always had a hunch that one of the biggest markets for pet photographers is clients with older dogs. Anyone who owns or has owned …
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500: Takeaways from ten years of photography business interviews 51:12

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Premium Members, click here to access this interview in the premium area. Episode 500 of the Photography Business Xposed podcast was always about you, the Premium Members and listeners. I wanted a chance to make an episode dedicated to you and what you might have picked up and implemented as a result of listening to the interviews you have. I put t…
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PhotoBizX The Ultimate Portrait and Wedding Photography Business Podcast
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499: Gary Pope – How to attract your perfect couples to photograph their weddings 52:16

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Premium Members, click here to access this interview in the premium area. Gary Pope of www.lovelongandprosperphotography.com is a Connecticut-based wedding photographer in the USA. He started his wedding photography business in 2017 after learning photography and video in his stint as a board game YouTuber. Yes, you read that correctly — Gary was a…
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PhotoBizX The Ultimate Portrait and Wedding Photography Business Podcast
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498: Allison Redmon – How to thrive as an expat photographer in a foreign country 49:39

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Premium Members, click here to access this interview in the premium area. Allison Redmon of www.allisonredmonphotography.com first appeared on the podcast for episode 264, where she shared how to use photography classes to book portrait clients. That's when listeners were introduced to her incredible talent as a photographer and filmmaker and her e…
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The Mastering Portrait Photography Podcast
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EP133 Dealing With The Year Ahead With Joy And Positivity! 34:37

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So it's 2023 already! What happened to 2022? This episode says a big thank you for 2022 and kicks off the year ahead with some thoughts on how to deal with so much negativity in the years and the media. We're hitting it all with positivity, energy, creativity and laughter! Well, you wouldn't expect anything different from us would you? We also say …
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PhotoBizX The Ultimate Portrait and Wedding Photography Business Podcast
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497: Eric Ronald – How to easily design and sell wedding albums today 52:43

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Premium Members, click here to access this interview in the premium area. Eric Ronald of www.ericronald.net is an Aussie-based wedding photographer. Not just any wedding photographer, though — his work cuts through the noise and stands out as something special. He jumped into film school after completing high school and learnt the skills to become …
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PhotoBizX The Ultimate Portrait and Wedding Photography Business Podcast
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2023 New Year Special – Photography Business Predictions by the Coaches 1:21:31

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Happy New Year and welcome to a special episode of the podcast to kick off 2023. For this episode, I asked some of my favourite photography business coaches to contribute and share their thoughts on how this year will shape for photographers running their businesses following Covid and bad economic predictions. Here's exactly what I asked each of t…
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The Mastering Portrait Photography Podcast
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EP132 Interview With Michele Jennings, Former CEO Hearing Dogs UK 1:18:24

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We are a lucky business. OK, I know you make your own luck to a greater or lesser degree, but we really are a lucky business. Every day I work with people I love - from our team in the studio to our clients across the UK and further afield. As we run into the festive holidays, our studio has been full of laughter (and the smell of gingerbread, than…
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PhotoBizX The Ultimate Portrait and Wedding Photography Business Podcast
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495: Gary Hughes – How to gain traction and grow your headshot and commercial photography business 52:50

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Premium Members, click here to access this interview in the premium area. Gary Hughes of www.hughesfioretti.com had a string of jobs before finding his way to professional photography — the career of both his parents. He worked for several years with other studios before launching his business in partnership with his wife. Since then, he's been rec…
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PhotoBizX The Ultimate Portrait and Wedding Photography Business Podcast
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494: James Schramko – the best ways to grow your photography business 47:49

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Premium Members, click here to access this interview in the premium area. James Schramko of www.jamesschramko.com is a world-renowned and incredibly successful internet marketer and business operator and was first interviewed on the show for episode 44! For the past 13 years, he's helped almost 4000 entrepreneurs quickly double and triple their rev…
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PhotoBizX The Ultimate Portrait and Wedding Photography Business Podcast
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493: Walid Azami – Photography business advice from a celebrity photographer 46:27

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Premium Members, click here to access this interview in the premium area. Walid Azami of www.walidazami.com is a celebrity photographer and commercial director based in Los Angeles. He got his start in photography by working with Madonna and contributing to her many projects. He realised then photography was going to be his thing. He has since phot…
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PhotoBizX The Ultimate Portrait and Wedding Photography Business Podcast
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492: Stacey Brown Randall – How to get the best photography business referrals, without asking for them 47:33

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Premium Members, click here to access this interview in the premium area. Stacey Brown Randall of www.staceybrownrandall.com first appeared on the podcast for episode 259. She's not a photographer but a Business Growth Accelerator. She helps businesses get more referrals… without actually asking for them. And like she says on her website… WHEN YOU …
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PhotoBizX The Ultimate Portrait and Wedding Photography Business Podcast
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491: Graham Crichton – University graduate and dog photography successfully under the same roof 48:21

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Premium Members, click here to access this interview in the premium area. Graham Crichton of www.grahamcrichton.com is a people and pet photographer with a street front and purpose-built studio in Belfast, Northern Ireland. In addition to being the birthplace of the Titanic, Belfast is a famous university city, which means there looks to be a solid…
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