We all start somewhere, and it can be painful to be a beginner, personal growth can be very (ahem) "character building." And I don't tell you this to scare you. In fact I tell you this to reassure you. No matter how you feel about where you are right now, if you apply yourself and practice you will improve over time. Hi, I'm John Lacey and this is …

I see a lot of people refer to the idea of “vanity metrics.” And while it’s true that some statistics may be more meaningful than others, I think —especially for beginner content creators— we need to acknowledge all the wins and not just the impressive sounding ones. Hi, I’m John Lacey, and this is Build A Presentation Muscle, the podcast about sho…

This one's going to be a bit of a car crash, so please fasten your seatbelt securely. Hi, I'm John Lacey and this is Build A Presentation Muscle, the podcast about showcasing your expertise through content creation. I think outsiders and beginners might assume the hardest part of content creation is the content creation itself. But the truth is you…

I saw a tweet during the week where someone was lamenting feeling like they should be on video, but not having "the skin" to do it yet. So I wanted to talk about that. Hi, I'm John Lacey, and this is Build A Presentation Muscle, the podcast about showcasing your expertise through content creation. Do you, as a content creator generally or an audio …

When you first realise you want to showcase your expertise through content creation, you may wonder, “What should I talk about?” And it might seem like a daunting challenge at first, but I want to explore some starting points here today. For more information about today’s show, head over to JohnLacey.com…

Content creators can be really self-conscious about repeating themselves. They'll say things like, "But I told people about this back in February 2018. I can't post it again." You can —and should— repeat yourself. But even more than that, you need to work smarter. And part of that involves creating a content library. Hi, I'm John Lacey and this is …

Back in episode 12, I spoke about how your message transcends any one medium or format. And I still think this is true. I don't want you silo yourself away in one medium or channel when your audience could be larger. But there's another truth I think we need to unpack here too: People experience your expertise through your content, and content has …

Generative AI is gross to me. I have a visceral reaction to it. It makes my skin crawl. It causes my blood pressure to rise. Some days I wish I could “agree to disagree” about it, but, honestly, it feels like a real moral challenge of our age. I don’t necessarily see AI becoming sentient and taking over. What I do see is a lot of people using it fo…

When it comes to trends, do you follow them or do you buck them? And yes, I said 'buck' with a b, no explicit language for this podcast thank you very much. This is a subject we'll talk about it in more detail over on The Video and Livestreaming Show later in the week. Hi, I'm John Lacey and this is Build A Presentation Muscle. It can be fun to jum…

You no doubt hear a lot about the importance of "consistency" when it comes content creation. And broadly speaking I think this is true. But there's a good chance you're much more intimately familiar with your own content than anyone in your audience. Building habits can be useful but too much repetition can lead to boredom. Hi, I'm John Lacey, and…

Hi, I'm John Lacey and this is Build A Presentation Muscle. Part of the reason this podcast exists is that I see so many people silo themselves away in one format or one destination. I want you to share your expertise with whoever is ready to hear it. I want you to be able to express yourself well. And I want you to understand that your message and…

Do you signpost your content? Does your content leave clues? Can people find it? Can they search for it? Hi, I’m John Lacey and this is Build A Presentation Muscle. Signpost Your Content with Text About Alternative Text Missed Opportunities For more information about today’s show, head over to JohnLacey.com…

It's been a wild couple of weeks in the world of social media, and it's probably too soon to understand what it all means, but I want to pull at a few threads. Hi, I'm John Lacey, and this is Build A Presentation Muscle. The beginning of the end? Do you have bandwidth for Threads? How does a product or service stand out anyway? For more information…

You're not for everyone. And that's okay. Hi, I'm John Lacey and this is Build A Presentation Muscle. For more information about today's show head over to JohnLacey.comJohn Lacey による

So much of this show is about capturing your voice in a figurative sense. It’s about exploring who you are and what you need to express and refining your message. But I thought it might be useful to talk about capturing your voice in a literal sense through the wonder of microphones. There’s a lot of ways we could tackle this subject, but for today…

Last week was a weird week for me. I had taken time off from my day job to record podcast interviews. I was really hoping to get at least three recorded, maybe four. For various reasons only one happened and if you've subscribed to this podcast you may have already heard it. I kind of want to unpack that experience in this episode because I feel li…

This week, I talk to Michelle J. Raymond about overcoming camera fear, finding community and collaboration opportunities. Working with a global audience Dressed for success Overcoming camera fear with LinkedIn Live Is AI the answer? That probably depends on the question… Mindset and Branding The Power of Collaboration Your Audio and Video setup Lin…

I don’t know about you, but I listen to an obscene number of podcasts. And I don’t listen to comedians or works of fiction, I listen to podcasts about the things I’m interested in doing — content creation, YouTube, audio, video and the like. And the unintended consequence is that I am often bombarded with unsolicited advice every single day. I thou…

If something is worth saying, it's worth repeating. Content Creators can be super self-conscious about repeating themselves. But the truth is your audience actually needs you to repeat your most important points. Hi, I'm John Lacey, and this is Build A Presentation Muscle. For more information about today's episode head over to JohnLacey.com…

As a content creator, you will get to see and hear yourself in ways you likely have never done before. This can be confronting. Any anxiety you have about how you look or sound can be immediately amplified, and if you're in a situation where you're editing your own content you will see and hear yourself a lot. The struggle is real, but know you're …

Philosophical differences of content types I am a firm believer in the idea that there is power and possibility in all content types. Video, audio, text and graphics. They all have the potential to share your message, to convince, to educate. Think about different content types and formats as being different tools in your toolbox, or different colo…

I've been on a fly on the proverbial wall of seemingly a million discussions about whether video is better than audio, whether YouTube podcasts are even podcasts and the like. My hot take, if you will, is that you should create whatever you want to create. Video is awesome. Audio podcasts are awesome. They all have the opportunity to build awarenes…