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Rob Marsh from The Copywriter Club says he’s a simple guy. Just a dad who writes words for a living. But he’s much more than that. In this episode, Rob lifts the curtain on a recent salary survey he did with his business partner Kira Hug at The Copywriter Club. They asked thousands of copywriters to spill the beans on their income, experience, nich…
 
His client calls him “Australia’s best copywriter”. He’s the marketing genius behind one of the best-selling books of all time in Australia (2 million copies sold, one book in every 20 Aussie households). He’s one of the most innovative copywriters in the game at the moment (just wait until you hear me read his welcome email out on the podcast – it…
 
Kim Krause Schwalm is a hell of a copywriter. She beat the late, great Jim Rutz in a head-to-head battle. Impressive stuff. Brian Kurtz called Jim Rutz “the copywriter closest to God”. If that’s true and Kim beat Jim, what does that make Kim? In any case, Kim’s back on the podcast today to discuss some fascinating topics… such as what to name your …
 
Worried about the coronavirus? Don’t know if you can trust what the media says about it? Want to find out how it actually unfolded in China – from someone who’s lived there for the last 10 years? This podcast episode is for you. Brian Miller is an American entrepreneur running a company called Easy China Warehouse. He lives and works in China full-…
 
Stephen Somers was young (23) and in need of direction. He didn’t want to take the corporate job route… and wished he had an online business mentor. When his aunt introduced him to Robert… it changed his whole life. Robert was selling on different online marketplaces… and Stephen got a tried and true “in the trenches” apprenticeship. Working for fr…
 
Nick Carpenter comes from a military family. He went into the air force because college had no appeal. 6.5 years later, deciding he didn’t want to go back to Iraq one more time, he got out. You have to hear his brief thoughts about the real Iraq. He decided to jump into real estate and so picked up his license in Texas and went ot work for a large …
 
Chris wanted to be a school teacher. It took him precious little time suffering through 12-hour workdays to understand… teaching school was NOT his future. He started online by emulating his friend and mentor Zach Evanesh… with a weekly podcast and blogging on strength and conditioning. Trying to cut down the time curve, he began to focus on what h…
 
Straight out of college… Jeff wanted to dive into the lucrative field of pharmaceutical sales. Then he discovered the only people they were taking back then… despite committing himself to two summers of internship… were “very attractive women”. Reaching out to his network, he pivoted to a career in financial services and the world of Wall St. 14+ y…
 
His father left a sales job to start a business of his own. His mother was a school teacher… who made him promise if he ever learned anything… he had to teach it to someone else. In his last year of law school, he turned a hobby into a multi-million dollar business. Largest in its industry. With the taste of entrepreneurship… he has never looked ba…
 
Scott has had a diverse career. From a minister… to shipping cars purchased online… to a bounce house/waterslide business… he’s experienced in many fields. He became the top user and most knowledgeable about one of his favorite online products. When gas prices hit the roof, the owner of the company brought him onboard full time. He helped drive the…
 
I conducted this interview with Erik back in November of 2016. Intended to release it under the Takeover Tuesday banner, I held it back when I came over to the McMethod. It is a very important episode and one every entrepreneur should listen to. A great many of you will have experienced exactly what Erik speaks of. The “secret sadness”. He has had …
 
It has been five years since James was last on the show. After recently catching up with John on his own podcast, he’s here to share what’s working now. You can find James revealing other juicy business ideas on Episodes #4 and #47 (worth a listen for sure). Since then, he has sold his SEO business. Sold his website design business. He’s ramped up …
 
I first heard about Gabriella Rapone on a Facebook comment. It was a thread involving two friends, marketers and former guests… Justin Goff (Episode #158) and Dave Miz (Episode #145). She is an inboxing and email copywriter expert… having worked in some shadier areas of email in her past. She talks about how she got into the email game. How she hel…
 
He was 16 when he started getting the marketing bug. He attained a bachelor’s degree in marketing and found his way into Reitmans… Canada’s largest women’s clothing specialty chain. Then a company approached him and wanted him to interview. It seemed secretive and unusual. Curious, he took the interview and found something surprising. The company r…
 
For the last few years, McMethod founder John McIntyre has been on a journey. He hesitates to call it a spiritual journey, but rather a journey of self-discovery. He’s been learning to work with his own emotions. Years ago, fresh off a Richard Branson event on Necker Island, he appeared to be living his best life… Penthouse apartment with a great v…
 
In 8th grade she made her intentions known. She told her father she wanted to leave India and go to America. Her father became more confused later why she didn’t focus on one discipline. Reekita though knew the link between psychology and advertising, so she studied both. When she couldn’t stay in the U.S.A. any longer, she longed for a way to get …
 
Joel began to wonder early in his life… …what separates people who make a living doing magic and those who do not? They work more. Period. His father was not as enthusiastic and ordered Joel to get an education. “If you’re going to be a bum, at least be an educated bum.” What was the answer to fulfilling his goal of turning pro? Marketing. From an …
 
Lauren went to school in NYC for costume design. When she finished, she found no one was beating down her door job-wise. She had many elaborate scenes found within her imagination… …and decided to express them in a way that didn’t break the bank. By making tiny worlds. She threw up a few of her creations on Etsy and when people snapped them up it s…
 
Dennis found himself in advertising a few years ago. Working on marketing strategy and branding for Fortune 500’s and Non-Profits. His first foray into business was a web design business which went belly-up. Another web designer suggested “copywriting” might better suit his skillset. Once revealed… …he dove into the deep end with everything direct-…
 
She was pregnant and needed work. Her father wanted to get on podcasts and tasked her with the outreach. One day, he suggested she could offer this as a service. Ever since she’s been a fast-rising star in the podcasting world… …and a real life-saver for myself (David Allan). She helps clients get their house in order so they put their best foot fo…
 
Kevin Rogers is a fellow performer. For the better part of 10 years, he was a hardcore standup comedian making his living on the road. Looking into the future, he saw older comedians who hadn’t “made it” and decided to shift gears. With the help of a close friend, he found the world of copywriting. Another comedian friend was also a little ahead of…
 
John started in real estate. Unfortunately, they were no longer doing in-house sales training. In the end, he felt he didn’t have the personality for face-to-face sales… ..so he found a different way to make an impact. Writing lead generating direct response ads. When hundreds of leads flowed in… …so many they almost couldn’t handle them… …he knew …
 
Jesse Elder was a martial arts practitioner and gym owner. When he was a part of underground no-rules “fight-clubs”… …he saw Mike Tyson’s quote come to life. “Everybody has a plan until they get punched in the mouth.” Theory fell away and only the result-producing strategies survived. Anyone that started watching the Ultimate Fighting Championship …
 
Mary Kate Feeney is not your typical copywriter and marketing consultant. Instead of taking the well-trodden copywriting path, Mary Kate took “the road less traveled”. In lieu of the clichéd internet marketing product launch, or writing long-form direct response sales letters for publishing giants like Agora, she applied the skills she learned in t…
 
A copywriting living legend returns to the podcast. If you go back to Episode #44, David gave great advice on “Hot Button” Emotional copy. He’s on the copywriting Mount Rushmore… he worked for the legendary David Ogilvy… and he holds several current controls with big publishers. How does he get into the mind of the prospect and learn what makes the…
 
I interviewed Sean over a year ago (originally for my Takeover Tuesday Podcast). Although he has moved on to other pastures… the information he gives is evergreen. Do you feel overwhelmed by sales funnels? Do they seem like the trying to decipher the bracket of the NCAA “March Madness” tournament? Sean likes to keep it simple and direct. He started…
 
We’re back with Part 2 of my interview with Bond Halbert. If you enjoyed Part 1 we’re going to step it up a notch for Part 2. Bond continues by extending his ideas on email. Open rates… the spam folder… and what “training your list” means in Halbert-speak. He jumps into sales copy… giving away some of the ideas he and his father used to crank out w…
 
This is a different kind of episode. You could say it is about family. More than a year and a half ago I (Dave) recorded an almost three-hour interview with Bond Halbert. He told great stories about his legendary father, Gary. Cautionary tales? Life lessons? They’re fun and hopefully will bring a smile to your face… while giving you some ideas to r…
 
Austin Lee is a surfer. He’s also a damn good copywriter. And today, you’re going to discover how he went from broke and depressed and stranded in Europe to on-track for 6-figures as a freelance copywriter. If you’re looking for inspiration, or if you enjoy a “zero to hero” story, you’re gonna love today’s episode. Thanks to copywriting, Austin was…
 
Tony’s Mom was a first grade teacher who taught thousands to read… including him. Tony’s Dad was a technical writer and before long Tony was editing papers for the likes of Mobil oil. He learned about research long before ever entering the world of copywriting. Tony tried both psychology and business in school but hated both and thought he’d never …
 
Joe had a hilarious start into entrepreneurship. He would videotape his friends… who played in a band. Then sell those tapes to a very hot market… their parents. He wanted to get into video production so to build a website he learned HTML. Though no one took him up on his offer for video… they did inquire about getting websites built. So he pivoted…
 
His father was an engineer, so Joel followed in his footsteps. It took him only 8 months to realize he needed to get out of there and find something else. With a sales position available, he jumped at the chance to interview. He knew HVAC… but had no sales experience at all. When they offered him the job he almost turned it down. Taking it changed …
 
Jon Buchan’s first cold email… a bulleted list of his skills… landed him his first digital marketing job. When word of mouth referrals dried up after a while… he realized he had no way to gain new business. So he did what “every Brit” does in that situation. He got blind drunk and in the fog crafted a cold email to send to prospects. What happened …
 
Bruno was in IT when he was 18. At 19, he was freelancing and making an easy $3500 a month. Seeing that the web was the next frontier, he dove into web design and landed a job with a big agency. In 2004, he opened his own company in the UK. He had taken on freelance clients while at the job and parlayed that into a lifestyle many would envy. He tra…
 
In India, it is customary to work 12 or 13 hours a day. A year and a half in, he knew he couldn’t sustain that. Wanting to make some quick cash, he became acquainted with the world of… gambling. Six months later he was in deep debt and had lost his entire savings. He even had to borrow money from his parents. Deteremined to make his own way he took…
 
His parents provided the distinct foundation for what he does today. His mother was an art teacher. In college, his father took him to client meetings. When he claimed boredom as a kid, his mother pointed him to the crayons and stacks of paper. Later, in the corporate world, his skills grew while surrounded by other great artists. Rising tide lifts…
 
Harlan Kilstein was in education and switched to entrepreneurship with a hypnosis clinic. Which is where he first saw direct-response in action. He ran the ads given to him by the franchise… and the phones rang. When the ads from the parent company stopped coming and the promises dried up… Harlan’s brother would send him Rich Shefren’s ads from New…
 
Trevor Crane grew up poor and struggled when he left college. He couldn’t seem to figure it out for himself. That’s when he put his ego aside… humbled himself… and asked for one simple thing… HELP. With the aid of a mentor he was on his way to miking his first million. Then 2 million. When he finally took action on the advice he’s sharing in this p…
 
Jay White answered a newpaper ad looking for a radio writer. Turns out he had a knack after listening to decades of rock radio. Little did he know what it could lead to. When he took a job writing copy for Bass Pro Shops, his skills jumped up. When all you have is 50 words to sell both low and high-ticket items… your copy has to be tight. In 2004, …
 
It’s the podcast with the two Daves. Both with roots in the magic community. Dave Dee grew up aspiring to be a performer. Everyone and I mean everyone… dissuaded him. “Get a real job” “What’s your backup plan?” You know what disappoints him most? He listened. He spent years following other paths and jumping around trying to be things he wasn’t. Whe…
 
Liam Martin discovered through experience teaching wasn’t his “thing”. When a third of his 300 students dropped the class he reconsidered his career path. Starting and growing a pre-med tutoring company to 200 tutors worldwide was exciting… until a huge problem develeoped between the students and the tutors. A problem that threaten to destroy that …
 
Erika’s career started in on-air broadcasting in the Bay area. With a young son in tow, she switched careers to PR. She worked with the cast of such hit shows as “Will & Grace” and “Crossing Jordan”. 12 years ago she decided to freelance and started “Three Girls Media”. They handle content marketing, social media and PR for small and medium-sized b…
 
I read Michael’s book “Bringing Home The Birkin” after having it on my wishlist for a couple years. Finally, when I cracked it open I couldn’t put it down. It had it all… intrigue… international travel… luxury… danger… it was like James Bond meets Catch Me If You Can. What was a massive interview I pared down for the McMethod to the barest of excit…
 
She had suffered from depression and suicidal thoughts for a long time. To the point of cutting on a daily basis (people had to hide the sharp objects). She often took refuge in computers… sneaking down in the middle of the night to use the one in her parents living room. She found success building websites for her personal trainer and later, other…
 
His family escaped communist Russia in 1980 for America. Between dumpster diving and gasoline showers, his father instilled the entreprenuerial spirit. Even now, a can of Spam still makes him weak in the knees. He kept going. While working three jobs… 11 dollars an hour perrsonal training… fry cook at Disneyland… bouncer at a gay bar (it paid more …
 
Nobody thought he had any shot at all at becoming wealthy. A high school dropout… ex-welder… factory worker… with an obsession. While co-workers and family members laughed and put him down, he soldiered on. He admits he was delusional in his pursuit. When he met his wife and they started their direct-marketing company things changed. A copywriter a…
 
Ian’s dad was an entreprenuer and it rubbed off. When he was first introduced to the marketing rabbit-hole through A Dan Kennedy book… there was no looking back. Through consulting, he learned many hard lessons about managing clients and money. What he enjoyed most though was the AUTONOMY. Freedom. So when a friend called him up after the recession…
 
This episode is experimental. So bear with us. New Zealander Ewen Vile has had a recurring direct-response bug throughout his life. Like a safety axe, business owners call him when their ads are flailing and disaster and chaos is setting in. Emergencies. Through performing this kind of last-minute consulting, Ewen developed a system. A system that …
 
Kurt Elster is a recovering designer. He thought he’d quit his job and start his own ecommerce platform… until he realized the likelihood of making that happen. Instead, he started building custom websites and charging $700. He thought it was downright criminal when he was able to finally raise his fees to $2500. With clients like Hilton Hotels and…
 
Dan Fagella was a prior guest on the McMethod (Episode #62). He’s back a couple years later giving us all an update on what he has transitioned into. Dan had a vision and a calling that he wanted to fund, so he structured the business he was in for a smooth exit. He found out a lot about Direct-Response businesses in the process and that is what he…
 
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