最高の Linkedin Marketing ポッドキャスト (2024)

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LinkedIn Trifecta: How to Brand, Market and Sell Yourself Authentically on LinkedIn - April 2024 Ep 88 45:30

15h ago45:30

45:30

Have you ever felt like your LinkedIn profile is more of a stiff suit than a true reflection of who you are? Join the LinkedIn "Trifecta" for our monthly chat. Featuring Michelle J Raymond, Michelle B Griffin, and Brenda Meller, we share techniques to help you learn how to properly Brand, Market, and Sell Yourself on LinkedIn. Together, we dissect …

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040 - LinkedIn And TikTok Update: What Entrepreneurs Need To Know 8:55

17h ago8:55

8:55

If you’re a consultant, business owner, or entrepreneur you’re likely using social media to attract potential clients and grow your business. And the platforms are evolving to give their users the format they want: video In this solo episode, I share a few new features on LinkedIn and TikTok that will change the way members use the platforms. 🔹Link…

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Warum Marketing & Vertrieb zusammenarbeiten müssen (Mit Thomas von KeTu Consult) 42:45

29d ago42:45

42:45

Tipps und Tricks wie beide Bereiche optimal zusammenarbeiten! Kostenfreies Erstgespräch: https://inno-one.de/ Gewinnen Sie qualifizierte B2B-Kundenanfragen oder Mitarbeiter mit nachhaltigen Marketing Strategien.Maurice Braun による

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Website Event Calendars for Solopreneurs? Simple & Easy Tips! Ep 87 13:33

3d ago13:33

13:33

Unlock the full potential of your small business with my insider tips on enhancing visibility through strategic event promotion. In this episode, I lay out a roadmap for coaches, consultants, and solopreneurs to make their mark with an impactful events calendar. You’ll get a peek into my own tactics for promoting all your events, from interactive v…

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039 - Get Unstuck Now By Using This Simple Content Creation Method 11:57

6d ago11:57

11:57

One of the biggest challenges for content creators is sitting down to a blank page (or computer screen). As a former magazine writer, I know how difficult it is to "write" on demand. In this solo episode, I share a system to help you avoid facing that blank screen. I call it the RECAP method. 🔹REcord your thoughts on whatever topic you're working o…

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Investing in Your Personal Brand with Liam Darmody Ep 86 46:03

8d ago46:03

46:03

Ever pondered about trading the predictability of a 9-to-5 for the thrill of calling your own shots? Join me as I chat with the ever-inspiring Liam Darmody for a deep dive into the enthralling world of self-employment. We get real about transitioning from the corporate grind to the freedom and challenges of entrepreneurship, sharing our journeys of…

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038 - Why You Need Business Systems And Processes (And How To Choose Them) 30:49

8d ago30:49

30:49

Regina Baker, Business Systems Consultant, Computerize U2, joined me to discuss why business systems are essential to business growth. Topics included: 🔹Why systems and processes are essential for every business 🔹How to choose the right CRM for you. Hint: Choose one that you can grow with. 🔹Knowing when it's time to hire someone to help you set thi…

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Personal Branding Sessions (Silly Faces, Outtakes & Props, Oh My!) with Scott Lawrence Ep 85 38:25

15d ago38:25

38:25

Can headshot sessions be fun? YES! Join the conversation with Scott Lawrence, a headshot photographer who's an expert in professional headshot photos, but who has a knack for capturing fun poses that can help you shape your personal brand. In this episode, we discuss how a headshot does more than just show your face—it shows the world who you are a…

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Self Employed? Get Around Others: Group Coaching / Masterminds - Ep 84 7:48

17d ago7:48

7:48

In this episode, I'll remind you of the value of surrounding yourself with others when you're self-employed. You'll gain inspiration, continually learn, build alliances, and more! PRO TIPS: Find a group at your level or or better – if your goal is to learn, grow, get accountability Find a group at your level, or still developing – if your goal is t…

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037 - Mastering LinkedIn for Podcasters: Strategies for Building Your Audience And Brand 34:04

21d ago34:04

34:04

Brenda Meller, LinkedIn Trainer and Podcast Host, Meller Marketing, joined Annette Richmond, Personal Brand Architect, Black Dog Marketing Strategies, to share tips on how podcasters can use LinkedIn to promote their shows. Topics included: 🔹Promoting your podcasts on your LinkedIn profile. Hint: it's more than putting it in the Featured section. 🔹…

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Finding the Best Publishing Path for Your Book with Lynne Golodner Ep 83 44:21

21d ago44:21

44:21

Embark on a literary adventure with the esteemed Lynne Golodner, who graces us with her presence on our latest podcast to unfold the tapestry of the publishing world. Lynne, a writer and mentor with a wealth of experience in journalism, marketing, and PR, shares her personal narrative of growth and the inception of Scotia Road Books, a press lavish…

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Tips for Tech Hiccups During LiveStreams Ep 82 15:42

22d ago15:42

15:42

Ever faced the pressure of staying composed when tech gremlins wreak havoc on a live event? This podcast breaks it all down for you, due to a recent LinkedIn Live interview, which you can watch here: https://www.linkedin.com/events/7160420507631190016 From audio mishaps to frozen screens, I dissect LinkedIn Live's every unpredictable moment, demons…

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036 - Brainstorming With Digital Whiteboards And Chat GPT 39:24

23d ago39:24

39:24

ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing. Topics included: 🔹Using Miro digital whiteboard platform for brainstorming and collaboration. 🔹Strategies for using ChatGPT for brainstorming, outlining, summarizing, and more. 🔹Tips to create videos with ease, eve…

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3 Keys to Avoiding Entrepreneurial Burnout w/ Dr. Sandra Y Lewis Ep 81 41:50

29d ago41:50

41:50

Ever feel like you're on the brink of burnout, juggling your entrepreneurial dreams and personal well-being? Fear not, as Dr. Sandra Lewis joins us to deliver a lifeline for the hardworking entrepreneur. In our engaging conversation, we peel back the layers on the importance of self-care, discussing how our bodies are more than biological machines;…

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035 - LinkedIn Best Practices For Content Creators: It’s A Marathon, Not A Sprint 33:12

29d ago33:12

33:12

One of the most important thing for content creators to remember is that LinkedIn is a marathon not a sprint. Jeff Young, LinkedIn Trainer, The LinkedIn Guru, joined me to dive into strategies to raise your visibility on LinkedIn through content creation. Topics included: 🔹What LinkedIn is a marathon actually means 🔹Content, Context, and Consistenc…

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Pivot When Needed if Self-Employed Ep 80 16:50

1M ago16:50

16:50

Being self-employed can be challenging at times. Especially when business demands, illness, staffing changes, or anything unless unpredictable occurs. In this episode, I discuss why it's important to be agile, nimble, and give yourself grace! The good news? Your audience probably won't even know if you're off schedule. I pull back the curtain on ho…

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E57: What I’m Focusing On Next: Navigating the B2B marketplace, thought leadership efforts in and out of LinkedIn, and more! 16:51

1M ago16:51

16:51

It’s Spring – everything around us is getting ready to blossom! This episode features some off the cuff thoughts that may be resonant for you in this season, as we leave winter behind. I talk about: [02:09] Creating an arm of my business for B2B organizations [05:16] Navigating the B2B marketplace as a consultant [06:48] Positioning yourself as a g…

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Agile Mindset Framework: a 4-Step Process w/ Angel Henry Ep 79 43:27

1M ago43:27

43:27

Learn how setbacks can become stepping stones in this conversation with Angel Henry, who has seamlessly transitioned from tech guru to a master of leadership and inclusion. In this episode, Angel shares her insights, where mishaps are not merely brushed off but embraced as the valuable life lessons they truly are. Listen and learn about a four-step…

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Agentur verbrennt 30.000 Euro?! (mit Matthias von Baitech) 36:12

1M ago36:12

36:12

Verpasse auf keinen Fall diese spannende Folge! Kostenfreies Erstgespräch: https://inno-one.de/ Gewinnen Sie qualifizierte B2B-Kundenanfragen oder Mitarbeiter mit nachhaltigen Marketing Strategien.Maurice Braun による

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Story of #SocialMediaPie on Pi Day Ep78 7:18

1M ago7:18

7:18

My mom and the Michigan State Fair is a memory baked into my heart, and it's one of the moments that transformed pie from a mere dessert into a slice of my personal brand. On Pi Day, join me as I recount the journey from baking with love to branding with purpose, and how pie isn't just a sweet treat but a cornerstone of my professional identity. We…

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034 - Secret To Compelling Content: Weaving In Your Personal Stories 32:38

1M ago32:38

32:38

Storytelling is an essential component of content marketing. If you can weave personal stories into your business posts, better yet. Talented storyteller Deanna Russo, Leverage Up, joined me to discuss weaving personal stories into your business content. Topics included: 🔹Saving your story ideas, how-to, and why it’s essential. 🔹Relating experience…

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LinkedIn Trifecta Talks: New Year, What’s Your Focus? (Jan 2024) Ep77 59:43

1M ago59:43

59:43

Ready to give your LinkedIn profile the New Year's makeover it's been craving? Join the LinkedIn Trifecta Talks as we, Michelle Griffin, Michelle Raymond, and I, Brenda Meller, unveil our insider strategies to revamp your personal brand and optimize your presence on LinkedIn. Whether you're basking in the Sydney sun or bundled up in Michigan, our g…

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033 - Mastering SEO For Content Marketing: How To Make Your Content Google Friendly 31:26

2M ago31:26

31:26

Learn strategies to develop keyword-rich content that attracts your target audience. Seasoned search engine marketing consultant Eric Richmond joined me to discuss SEO strategies and the impact of Google's recent "helpful content update." Topics include 🔹Google's recent "Helpful Content System" and its implications 🔹SEO strategies for website conte…

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Do You Have a Fat Footer On Your Website? Ep 76 9:45

2M ago9:45

9:45

Embark on a journey with me as we unlock the secrets of streamlined website navigation through the innovative use of a 'fat footer.' Reflecting on my own experience with mellermarketing.com, I reveal how this simple design element can improve access to essential services and resources on your website, ensuring everything you need is right at your f…

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E56: Pisces Season Superpowers, featuring Zina Rodriguez, Kamilah Martin, Lyrik Fryer, and Dana Snyder 20:08

2M ago20:08

20:08

Whether you were actually born between February 19 and March 20 or not, those attracted to social impact work often resonate with Pisces traits like sensitivity, creativity, empathy, and compassion. What better time than Pisces season to dig into our deepest stories, feel our emotions, dream up big visions, and use all that empathetic energy as fue…

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032 - LinkedIn Lives: Planning, Launching, and Producing Your Show 22:49

2M ago22:49

22:49

Live broadcasts are a great way to build your network, elevate your brand, AND get comfortable on camera. In this solo episode, I take you step-by-step from planning to launching and hosting your own live shows. Topics include 🔹Why LinkedIn Lives should be part of your content marketing efforts 🔹Things to consider when selecting the right day, time…

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Hiring Your First Employee with Adam Klug Ep75 43:49

2M ago43:49

43:49

Are you ready to transition from a solopreneur to a business leader with your very own team? That's exactly what we're tackling with the help of recruiting expert Adam Klug. Together, we're unveiling the blueprint for solopreneurs to make their first hire, discussing the importance of finding a candidate who not only fits the job description but al…

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031 - Master The Art Of Storytelling: How To Use The And, But, Therefore Technique 36:02

2M ago36:02

36:02

Storytelling is one of the cornerstones of content marketing, which is why I was excited to have Danielle Hennis, presentation coach, join me to share the and, but, therefore, storytelling framework. Topics included: 🔹What the And, But, Therefore storytelling technique is, and how to use it. 🔹Our brain's rational and instinctual sides and why tappi…

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LinkedIn Profile Mini-Audit for Speaker (Michala Liavaag) Ep 74 15:28

2M ago15:28

15:28

Unlock the secrets to transforming your LinkedIn profile into a magnet for speaking engagements and sales opportunities with cybersecurity expert Michala Liavaag and me, Brenda Meller. We review Michala's LinkedIn presence, pinpointing how to make her speaker identity pop with her header image and finessing profile components to shout her cybersecu…

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030- Maximize Your LinkedIn Profile Impact By Personalizing Your Activity Section 5:58

2M ago5:58

5:58

LinkedIn is a wonderful tool, but it's only a tool. It's up to us to use it to our best advantage. In this solo episode, I share how to use the "show first" feature to personalize what people see in your Activity section when they view your profile. 🔷 Thank you for listening. I hope you found this episode insightful, educational, and inspiring. If …

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Importance of Managing W.A.F.F.L.E.S. to Make Better Decisions Ep 73 40:28

2M ago40:28

40:28

The Importance of Managing W.A.F.F.L.E.S. to Make Better Decisions with Katie Nall Imagine conquering the emotional chaos that clouds decision-making with Katie Nell's 'WAFFLES' technique. This podcast peels back the layers of Worries, Anxiety, Fear, Frustration, Lethargy, Exhaustion, and Stress, as we sit down with the esteemed mathematician and T…

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What is a Social Share Image? And Why Should You Care? Ep72 8:55

2M ago8:55

8:55

Ever hit the share button brimming with excitement, only to have a wonky or mismatched image sabotage your website's first impression on social media? We've all been there, and that's why this episode is a game-changer for anyone looking to solve the mystery of perfect social share images. We're tackling the common frustrations and providing a non-…

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029 - Heart Over Hard Sell Crafting Your Authentic Content: Secrets From A Copywriter 32:32

2M ago32:32

32:32

Do you feel like your content is a whisper drowned out by a roaring crowd? Listen up. Nikki R. Jones, communication strategist, and copywriter joined me to discuss how to craft copy that resonates with your audience. Topics included: 🔹Winning your audience with copy that comes from the heart 🔹Recognizing the value you provide, a new perspective on …

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REPLAY - Breaking Cultural Norms to Build Standout Personal Brands as Women of Color with Cher Jones 36:05

2M ago36:05

36:05

Our personal brand is a powerful business tool to establish trust, credibility, and belonging in a world where face-to-face is not always an option. Cher Jones specializes in personal branding for the hybrid workplace, and she joined us on this episode of the Campfire Circle to tell us all about it! Her mission is teaching leaders who love their jo…

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028 - Canva Insights: Creating Sliders, Templates, and Brand Graphics 40:21

2M ago40:21

40:21

ELITE INNOVATOR OFFICE HOURS [LIVE COACHING] In this group coaching session, we discussed a variety of topics around content marketing. Topics included: 🔹LinkedIn feature update: People Also Viewed being replaced with Other Similar Profiles. 🔹Carousel engagement stats from the 2024 Algorithm Insights report from Richard van der Blom 🔹Creating a car…

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Importance of Building a Human & Emotional Brand Ep 71 38:12

2M ago38:12

38:12

The Importance of Building a Human & Emotional Brand with Lydia Michael When Lydia, a multicultural marketer, joins me, we don't just chat about run-of-the-mill branding tactics; we dive into the heartbeat of marketing—human connection. Listen and learn why it's pivotal for brands to intertwine with consumer values and cultures in a busy marketplac…

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027 - Get More Out of Your Live Streams: How to Repurpose Your Broadcast Content 32:07

2M ago32:07

32:07

Gillian Whitney, LinkedIn Live Strategy Coach, joined me to discuss how to repurpose content from our LinkedIn Live shows. Topics included: 🔹Streaming on several social media platforms, and which to choose 🔹Turning LinkedIn live show audio into podcast episodes 🔹Different ways to create audiograms to promote the podcast 🔹Creating video clips of the…

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Why I Recommend Booking Friends, Connections, & Up-and-Coming Stars for Events Ep 070 19:54

2M ago19:54

19:54

Discover my secrets behind curating successful virtual events that resonate and create real impact with this latest podcast episode, where I share my personal successes and lessons learned with booking non-paid speakers for my free events. Learn about my "Fairness / Abundance" approach How to find speakers How to invite your network to suggest spea…

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How Introverts Can ROCK at Networking - Ep 69 49:58

2M ago49:58

49:58

How Introverts Can ROCK at Networking! with Shawna Ramsey Connect with Shawna: https://www.linkedin.com/in/shawna01/ Originally aired Thursday, April 16, 2020. To see the list of upcoming interviews, visit: https://www.mellermarketing.com/upcoming-live-interviews WATCH on YouTube: https://www.youtube.com/watch?v=RnSfMU_ihFY ************************…

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026 - How To Make Humor Part Of Your Content Creation Strategy: Tips From A Communication Coach 31:28

3M ago31:28

31:28

Susie Ashfield, Communication Coach, joined me for a lively discussion on how to use humor when creating content. And why you should. Topics included: 🔹How a simple photo of a cold cup of coffee generated engagement 🔹Generating ideas by keeping a photo scrapbook on your phone 🔹 Importance of remembering it’s about your message, not about you 🔹How b…

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068: How Far Back is Too Far Back? Converting LinkedIn LIVE Interviews into Podcasts. 16:58

3M ago16:58

16:58

Do you have a library of LinkedIn LIVE episodes that you're considering converting into a podcast? If so, you might be wondering: "How far back is TOO far back?" Listen to this podcast as I talk you through my decision process and lessons learned as I've been converting my LinkedIn Live interviews into this podcast. ****************************** 1…

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REPLAY - Becaming a Thought Leader on Thought Leadership with Denise Brosseau 36:17

3M ago36:17

36:17

When I served as a nonprofit executive director, I read Denise Brosseau’s book, ‘Ready To Be a Thought Leader?’ It taught me everything I needed to know to step into thought leadership, and start creating a ripple effect in my community. In this episode, we come full circle! I am joined by Denise Brosseau, CEO, Keynote Speaker, Thought Leadership S…

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025 - Content Marketing Etiquette: 7 LinkedIn Don'ts For Content Creators (And Everyone Else Too) 9:25

3M ago9:25

9:25

When it comes to LinkedIn, just adhering to the Terms and Conditions isn't enough. It's important to embrace the spirit of LinkedIn which is about building relationships and community. In this solo episode, I talk about 7 activities to avoid if you want to be a good citizen on the LinkedIn platform. Some you've probably heard of, and others might b…

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067 LinkedIn Trifecta Talks: Branding Tips to Boost Your Personal and Business (April 2023) 55:07

3M ago55:07

55:07

Listen for LinkedIn tips from yours truly as well as my fellow LinkedIn experts Michelle B. Griffin and Michelle J. Raymond. Join Us LIVE We go LIVE once a month on LinkedIn. Our next show is Tuesday, February 6 at 4:30pm ET. Listen / watch here: https://www.linkedin.com/events/7158774827464462336/ Connect with Michelle B. Griffin on LinkedIn: http…

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024 - Client Magnetism: When You Relax And Have Some Fun You'll Attract More Clients 36:07

3M ago36:07

36:07

Elaine Williams, Video Expert / Humorous Speaker, Captivate the Crowd and Camera, joined Annette Richmond, Content Marketing Consultant / Podcaster, Black Dog Marketing Strategies, to discuss how to lighten up and capture more clients. Topics included: 🔹Why taking yourself less seriously can make all the difference. 🔹How to get over being uncomfort…

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066 Data Tells a Story: My 2023 Podcast Stats 14:54

3M ago14:54

14:54

My reflections on my 2023 podcast journey, from me to you. Once a year, I like to look at my data and reflect upon my successes and what I learned. I have found that data helps to tell us a story, in a big picture way. Many of the resources mentioned are linked below. For a few of them, I love the product / service so much, that I've signed up to b…

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023 - Key To Business Success: Evaluate Your Marketing Strategies 17:55

3M ago17:55

17:55

Taking time to evaluate what's working and what's not is essential to every business owner. In this episode, no-nonsense business strategist Michelle DeNio joined me to share some recommendations and advice. Topics Included: 🔹How to analyze the effectiveness of your content marketing strategy 🔹What to do if your offer isn’t converting: Hint: it mig…

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065 The Pineapple Principle with Annie Meehan 46:24

3M ago46:24

46:24

The Pineapple Principle with Annie Meehan Connect with Annie: https://www.linkedin.com/in/anniemeehan/ https://www.anniemeehan.com/ Originally aired Tuesday, October 3, 2023. To see the list of upcoming interviews, visit: https://www.mellermarketing.com/upcoming-live-interviews WATCH on YouTube: https://www.youtube.com/watch?v=5-6iYT1hH4s *********…

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022 - Mastering AI For Content Creation: It's Not All About The Prompts 34:51

3M ago34:51

34:51

AI is here to stay, which makes understanding how to use it effectively is essential. This was the focus of our discussion when Frank Prednergast, Brand Consultant and Digital Marketer joined me to take a deep dive into the transformative world of AI-driven content creation. Topics included: 🔹Common mistakes people make when creating content with A…

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064 2024 Company Page Checklist 14:19

3M ago14:19

14:19

With the new year, I have made some updates to my FREE resource "The Meller Marketing LinkedIn Company Page 2024 Checklist" to ensure it is still relevant, due to some of the changes LinkedIn has made in the past year. In this episode, I go over some of the tips included in this checklist. Grab your copy at: https://www.mellermarketing.com/foryourp…

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ポッドキャスト Linkedin Marketing

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