最高の Content Marketing Strategies ポッドキャスト (2025)

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Episode 48 - From Likes to Leads: Mastering Organic Social Sales with Group Track Founder Jenna Larson! 50:06

4d ago50:06

50:06

Send Tracy a Text Message! :) You may have been told….you have to have a LARGE social media following to make money. OR You may have been told….you have to have a HUGE email list to make money. OR You may have been told….organic lead strategies are SLOW and ineffective. So how DO we make money without a big audience? Well my friend….good news! None…

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Episode 47 - From Feeling Pushy to Feeling Empowered in Sales with Guest Expert Jac White! 38:15

11d ago38:15

38:15

Send Tracy a Text Message! :) Sales makes us squirm in our seat. How do we sell without feeling pushy? How can we overcome our fear of sales to have effective sales strategies that lead to conversions? Building these businesses is hard enough……and now we have to sell something?? In the last few episodes of the show, we have been chatting quite a bi…

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Episode 46 - The Real Reason People Don’t Reply to Your DMs, Emails & Texts 28:08

18d ago28:08

28:08

Send Tracy a Text Message! :) Ghosted. Ignored. Put on ice. And from what I understand….the cool kids say “caspering”....at least according to what Google tells me Whatever you call it, being ignored feels horrible. Building these businesses requires us to be continually making connections…networking…meeting new people that could potentially be new…

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Episode 45 - Social Media - It's NOT for Selling! 17:26

25d ago17:26

17:26

Send Tracy a Text Message! :) When you think about social media…do you think of it as one the ways you can make sales for your business? Unpopular opinion: Social media….is NOT for selling. Today’s episode is a live training I did for my free Facebook group. In this episode I am going to share with you why your favorite social media platform is NOT…

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Episode 44 - The Mindset for Business Success with Guest Expert Jennifer Jakobsen! 48:52

1M ago48:52

48:52

Send Tracy a Text Message! :) Do you think about your mindset as an entrepreneur? Or do you only think about your mindset when the crap talk starts to creep in along with it’s twin sister imposter syndrome, and you end up convincing yourself being an entrepreneur is the worst idea you’ve ever had and you’ll never make any money….? Why do we ignore …

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Episode 43 - Sell Less, Attract More: The Secret to Effortless Client Growth 22:40

1M ago22:40

22:40

Send Tracy a Text Message! :) When I say “sales”....do you say “ick…ugh…yuck”..... I get it! Having to make sales of any kind can feel uncomfortable whether you are selling band candy door to door as a junior high band kid ( ask me how I know! )....... ………..or you are an online entrepreneur and need to sell your offers. What if there was a way to f…

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Episode 42 - That Time My Email List Saved Me From Jail 29:15

2M ago29:15

29:15

Send Tracy a Text Message! :) Have you ever been in jail? Okay..don’t answer that…that’s too personal a question. Allow me to rephrase…have you ever been in Facebook jail? You know when for some silly reason Facebook thinks you are a cold spammy bot set out to overtake the social media interwebs and blocks you from sending direct messages to your f…

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Episode 41 - How to Write a Short Book to Boost Leads, Boost Sales & Build Your Authority with Guest Expert Mike Capuzzi! 32:30

2M ago32:30

32:30

Send Tracy a Text Message! :) What if I told you that in order for your business to be successful you HAD to write a book? Would that feel as overwhelming to you as it does to me? I mean…I am a really good writer…but the thought of writing an ENTIRE book…feels really big to me. What if I said this instead……a secret to growing your business might be…

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Episode 40 - How to Gain Visibility & Grow Your Email List in Only 60 Days 23:28

2M ago23:28

23:28

Send Tracy a Text Message! :) Are you wanting to get your email list growth going automatically, every day, in the background of your business? And…would you like to fast track that where your list starts growing in the next 60 days? I think I see you nodding your head and saying “yes please!” Today’s episode is a live training I did for my free FB…

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Episode 39 - Boosting Your List Growth & Bottom Line in 2025 with Hosting Bundles Guest Expert Kate Doster! 41:03

2M ago41:03

41:03

Send Tracy a Text Message! :) Have you considered participating in or hosting a bundle to ramp up your visibility and list growth online? I have to admit…I have participated in loads of bundles over the years…but I have not been brave enough to consider hosting my own. It just looks like SO MUCH work….until today that is…… Today’s episode is a live…

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Episode 38 - How to optimize your sales funnels and scale your income with Guest Expert Jillian Leslie! 39:11

2M ago39:11

39:11

Send Tracy a Text Message! :) When I say “sales funnel”, what emotions flow through your brain? Maybe excitement for the sale….or maybe fear of the funnel tech? Perhaps even confusion as in “Tracy what the heck are you talking about?” We hear the word “funnel” a lot in the online space and everyone seems to have their own definition. A sales funnel…

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Episode 37 - Stay Visible & Make Real Money with Email Marketing with Guest Expert Liz Wilcox! 41:33

3M ago41:33

41:33

Send Tracy a Text Message! :) Email marketing….let’s talk about it…because email is not dead my friends! The right emails into the inbox of your subscribers who adore you can literally change the trajectory of your income. Now do I have your attention? In today’s episode you will hear a live interview with my friend and email marketing expert Liz W…

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Episode 36 - What's the Actual Cost of Building An Online Business - Pulling Back the Curtain! 29:00

3M ago29:00

29:00

Send Tracy a Text Message! :) I might be ruffling some feathers with this episode. But…..I think it’s time for an honest conversation. Why doesn’t anyone talk about how much it costs to build an online business? Why doesn’t anyone talk about the actual expenses you will have pursuing your dream of being an online entrepreneur? Why does everyone kee…

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Episode 35 - From Retired Art Teacher to Self-Taught Online Entrepreneur with Guest Sheila Cannon! 39:05

3M ago39:05

39:05

Send Tracy a Text Message! :) Have you ever met someone that has SO MUCH determination and grit…..that you just know they will succeed no matter the obstacle? A mountain gets in their way, and they go find some grappling hooks to start finding their way up the steepest side. People like this inspire the heck out of me! Today’s episode is one in our…

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Episode 34 - Special Edition Live Coaching Strategy Session: How to Overcome Your Fear of Live Video and Sales with Leslie Roth! 48:03

3M ago48:03

48:03

Send Tracy a Text Message! :) Do you love to hear live coaching as much as I do? When a coach and a guest come together to solve a few pressing problems both parties win! The audience gets to hear the expertise of the coach ( me )......and the guest comes away with quick wins to get unstuck and move forward…what could be better than this? In today’…

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Episode 33 - The Power of Story: Boosting Your Business, Stage Presence, and Connections with Guest Expert Wendy Babcock! 34:02

4M ago34:02

34:02

Send Tracy a Text Message! :) Have you watched a speaker on stage and thought, “Dannggg…..they are GOOD!” Or…….maybe you’re like me and also think “Dannggg……I would LOVE to do that someday…..and get paid for it!” Today’s episode is going to help you and I understand what we need to focus on in order to be paid to speak on stage. Take a listen to th…

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Episode 32 - How to Manage the Rollercoaster of Email List Growth with Ease! 42:38

4M ago42:38

42:38

Send Tracy a Text Message! :) So many parts of being an online entrepreneur can feel like a rollercoaster…..up….down…twist turn….sometimes upside down and sideways at the same time for goodness sakes! Our email list growth can definitely get caught up in this unpredictability. I wish our email lists grew in a straight upward trajectory….but they do…

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Episode 31 - Grow Your List Automatically, Every Day, by Playing the Right Game with the Right Strategies! 28:53

4M ago28:53

28:53

Send Tracy a Text Message! :) How do we compete when it feels like we are all fighting for the attention of the same pool of people online? How do we STAND OUT? How do we make sure that we are going to have success in attracting our ideal clients to us over our competition? Today’s episode gives you the answer: playing the RIGHT game with the right…

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Episode 30 - How to Make List Growth Happen Automatically, Every Day! 29:20

4M ago29:20

29:20

Send Tracy a Text Message! :) Having an email list is SO important to the sustainability of our online businesses! It’s really the only thing we OWN when it comes to our relationships and connections with our clients. We don’t own social media platforms and can’t control the algorithm, but we can grow an email list of our ideal clients and stay in …

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Mic Up, Buttercup: Let’s Make Your Podcast Happen 16:51

4M ago16:51

16:51

It’s the grand finale of our podcasting series, and we’re here to tell you one thing: it’s time to hit record and make your podcast dreams a reality. 🎙️✨ In this episode, we’re giving you the ultimate pep talk to launch your first podcast. You’ve dreamed, you’ve planned, and now it’s time to take action. We’ll walk you through: Choosing the perfect…

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Cha-Ching! Turn Your Stories into Paychecks with Podcasting 12:53

4M ago12:53

12:53

This is the third episode in our four-part series: "Laugh, Share, and Inspire: Podcasting Is Easier Than You Think." In this episode, we’re diving into the juicy stuff: how to make money with your podcast. 🎙️💰 Let’s get real—podcasting isn’t just about sharing your voice; it’s about turning your passions into paychecks. And no, you don’t need a mil…

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Podcasting Is Just Talking (But Cooler) 13:23

4M ago13:23

13:23

This is the second episode in our four-part series: "Laugh, Share, and Inspire: Podcasting Is Easier Than You Think." If you’ve ever thought podcasting was too complicated or needed a ton of fancy equipment, think again. In this episode, we’re breaking it down and showing you just how simple (and fun!) it is to get started. 🎙️ ✨ Here’s what we’ll c…

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Why Wait? The World is Ready for Your Voice! 12:55

5M ago12:55

12:55

In this episode, we’re kicking off a four-part series: "Laugh, Share, and Inspire: Podcasting Is Easier Than You Think." If you’ve ever thought, "Could I start a podcast?" the answer is YES—and we’re here to show you why. 🎙️ Podcasting isn’t just about talking into a mic: it's SO MUCH MORE! We're talking sharing your brilliance, connecting with oth…

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Episode 29 - The Creation of PodMatch & Tips to Launch Your Show with Guest Expert Alex Sanfilippo 54:39

5M ago54:39

54:39

Send Tracy a Text Message! :) Have you ever wanted to start a podcast? Maybe you are like me and you wondered if all of the time, effort, tech, and learning would be worth it? My guest today is none other than my friend Alex Sanfilippo. Alex is the founder of PodMatch which is the best software tools l have found for finding amazing guest podcast o…

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Mix Tapes, Memories, and the Magic of Podcasting 10:14

5M ago10:14

10:14

Do you remember the joy of creating mix tapes—sitting by the radio with your finger hovering over the record button, ready to capture your favorite songs? Mix tapes weren’t just music; they were time capsules of emotions, moments, and memories. In this episode, we’re diving into why podcasting is the modern mix tape. It’s a way to capture your fami…

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Episode 28 - From Overlooked to Beautifully Booked: How Thought Leadership Attracts Your Dream Clients with Guest Expert Lisa Haggis! 41:32

5M ago41:32

41:32

Send Tracy a Text Message! :) Thought leadership…….do you know what this means? I have to admit…I really didn’t. People in the online space toss this word around a lot and honestly, it seems like a really general term to me… Couple “thought leadership” with another general term like “branding” and things can get a bit cloudy. Today’s episode is goi…

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Episode 27 - Money Missteps: How Bad Business Investments Led to My Best Offers 30:09

5M ago30:09

30:09

Send Tracy a Text Message! :) Ohhhh….the life of being an entrepreneur. It’s a flipping rollercoaster……..right? Were you like me and thought that building an online business would be relatively inexpensive? Now compared to a traditional brick-and-mortar business with overheads like inventory, equipment, employees, and rent….yeah…the online space ca…

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Episode 26 - The Unexpected Value and Visibility of Bootcamps, Workshops and Challenges 20:43

5M ago20:43

20:43

Send Tracy a Text Message! :) Does it seem like there is a live bootcamp…workshop…or challenge on every corner of the internet these days? A lot of online entrepreneurs use these as their launch mechanism to then pitch their programs so it’s a great strategy and can be really fun! These events can help us dive deep into a topic and we can learn a l…

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Episode 25 - From NASA to Online Business: Entrepreneurial Inspiration Interview with Krista Hustead! 41:55

6M ago41:55

41:55

Send Tracy a Text Message! :) Do you have days when this entrepreneurial rollercoaster makes you feel green around the gills…..like you might toss your cookies? Yeah….me too my friend! That’s why is SO important for us to have daily…and I mean daily doses of inspiration like listening to a podcast like mine (thank you by the way)...... Or reading a…

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Episode 24 - AI for Small Business with Guest Expert Pat Miller! 44:03

6M ago44:03

44:03

Send Tracy a Text Message! :) When I say AI…….does your brain start to hum like mine? You know……like the sound of Charlie Brown’s teacher? “Wahh….wahh…. wahhhhhh wah……..” There is SO MUCH information out there for AI and SO MANY tools. As entrepreneurs, there is so much to learn already, and now we have to figure out how to add AI into our business…

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Episode 23 - Does Lead Gen & List Growth Ever End?? 24:27

6M ago24:27

24:27

Send Tracy a Text Message! :) Is there a finish line in this online space? You know……like in those marathon races you see on TV……where there’s this really awesome fancy pants finish line with an announcer…….and a photographer…. ……someone to put a warm blanket around your shoulders, hand you a banana…….and a blingy bling medal around your neck? I re…

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Episode 22 - Say Goodbye to Crickets & HELLO to Engagement! 21:45

6M ago21:45

21:45

Send Tracy a Text Message! :) “I’m invisible.” “My inbox is empty.” “It’s crickets on my social media……” Have you said anything like that lately? When I was just starting out in my online business….I said these things A LOT….like a lot a lot…. ….it was super frustrating trying to find the key to break through the crowded online space to get anyone …

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Episode 21 - How to craft a CLEAR elevator pitch that grows your email list! 20:43

6M ago20:43

20:43

Send Tracy a Text Message! :) We are in the “trust circle” here….….be honest with me…..when you meet someone and they ask you “What do you do?”..... What happens next? Does your brain shut off….and you get completely tongue-tied…. ….OR does your mouth runneth over ad nauseam for 5 minutes and you can slowly see their eyes glazing over in confusion?…

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Episode 20 - The 7 P's of Marketing - Part Two 12:05

7M ago12:05

12:05

Send Tracy a Text Message! :) There are SO MANY things we need to focus on in order for our online businesses to grow….have you ever muttered the words….. “Good golly…someone just make me a freaking checklist!” Well….I got you…… Today’s episode is Part Two of a two part series all about the 7 P’s of Marketing….also known as “the marketing mix”...it…

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Episode 19 - The 7 P's of Marketing - Part One 12:09

7M ago12:09

12:09

Send Tracy a Text Message! :) As online entrepreneurs we face the same fears and struggles….from wondering how to find our audience to wondering if anyone is going to buy our stuff…… …….and then the BIG fear….when is our income going to stop being all rollercoastery?? Today’s episode is Part One of a two part series all about the 7 P’s of Marketing…

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Episode 18 - The 2 Keys To Ending Your Income Rollercoaster! 15:00

7M ago15:00

15:00

Send Tracy a Text Message! :) Are you feeling invisible in the online space? You know…….feeling like you are screaming into the void…..talking to yourself………. Like you’re in an overcrowded bar where the music is SO DANG LOUD….you can’t even hear the person next to you…let alone get the bartender’s attention to order a cocktail….? I feel this way to…

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Episode 17 - From Teaching to Money Mindset Coach: Entrepreneurial Inspiration Interview with Behnaz Vala! 49:18

7M ago49:18

49:18

Send Tracy a Text Message! :) One of my FAVORITE things to do each month is interview one of my Facebook group members….and today’s interview was outstanding! Behnaz Vala is my guest….getting to know her as a student in my “Business Visibility Made Easy” program and then having her join my alumni membership so we could continue the growth of her bu…

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Bonus Episode - Special Edition Live Coaching Strategy Session: How to Build Your Email List From Scratch with Jeni Golomb 49:12

7M ago49:12

49:12

Send Tracy a Text Message! :) Do you love to hear live coaching as much as I do? When a coach and a guest come together to solve a few pressing problems both parties win! The audience gets to hear the expertise of the coach ( me )......and the guest comes away with quick wins to get unstuck and move forward…what could be better than this? In today’…

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Episode 16 - How to Finish Every Course You Buy....or....Do You Need To?? 14:03

8M ago14:03

14:03

Send Tracy a Text Message! :) Have you ever said the words “I need to finish the courses I have before buying more!”....? I know you have because I hear it from my clients and students all the time. In today’s episode, I am going to help you get the MOST from every course you purchase…..by challenging and reframing your thinking… Mentioned in this …

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Episode 15 - More Connections...More Sales....Learn My Strategy! 16:38

8M ago16:38

16:38

Send Tracy a Text Message! :) We all want to make more sales in our businesses so that we can help more people achieve their goals. The key to my success in sales has always been to make connections and build relationships first….because the sale always takes care of itself. So how do we find other people in this online space to connect with, and b…

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Episode 14 - 2 Simple Strategies to Get Your List Growth Running in the Background of Your Business! 29:13

8M ago29:13

29:13

Send Tracy a Text Message! :) How are you feeling about the visibility of your business online? How are you feeling about your email list growth? When you create awesome offers….you want to have an audience….an email list to sell them to… That’s why Your visibility and the growth of your email list are critical to your success as an entrepreneur….t…

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Episode 13 - Creating Breathing Room with Guest Expert & Time Genius Shannon Gaither! 50:25

8M ago50:25

50:25

Send Tracy a Text Message! :) Do you have days where you think “Where did the time go?” Or….like me….you get to Friday and you’re thinking….what happened to the week….or the month? I don’t know who turned up the time dial in my world….but it feels like time moves WAY faster now…..maybe it’s my age…… So how do we harness our time? How do we, as CEOs…

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Episode 12 - Beyond the 'Likes': Facebook's Hidden Gems for Visibility & Email List Growth! 35:23

9M ago35:23

35:23

Send Tracy a Text Message! :) Today’s episode is all about Facebook…..love it or leave it….it’s here to stay. So let’s go beyond the highlight reels….the likes…the hearts….the comments…..beyond our personal feelings about the platform…….. Once I share this training with you today, I guarantee you’ll feel differently about it and embrace it as a maj…

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Episode 11 - From Sticky Notes to Impact: Creating Your Digital Course without Overwhelm with Guest Expert Dr. Moira Hanna! 38:58

9M ago38:58

38:58

Send Tracy a Text Message! :) Do you have…..a wall….or a desktop…..full of sticky notes with awesome business ideas? As online entrepreneurs we get SO MANY cool ideas….specifically around the offers we want to create and sell….. Going from idea to offer creation can feel like A LOT! The good news? Today’s episode is one of my Facebook live training…

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Episode 10 - How I Made an Extra $15k in Only 8 Hours...... 35:36

9M ago35:36

35:36

Send Tracy a Text Message! :) In today’s episode, I am giving you one of the best tips I have in my bag of strategies as a business and sales coach! I am going to tell you exactly how I generated an extra $15k in sales in only 8 hours…..AND how this strategy generates on average an extra $10k+ for every single launch of my 8 week group coaching pro…

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Episode 9 - Just Because A Coach Says It......... 24:33

9M ago24:33

24:33

Send Tracy a Text Message! :) Anyone can call themselves a coach in the online space. The industry is completely unregulated with no required certifications. So how do we navigate this wild west of advice-givers when building our online businesses? How do we know when to tune in….when to tune out….how to make those smart, authentic choices and trus…

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Episode 8 - Spilling the Tea - How I Built My Online Business From The Ground Up! 45:34

9M ago45:34

45:34

Send Tracy a Text Message! :) Do you love the inside scoop as much as I do? When someone you follow shares the back story…spills the tea (as we say here in the South)...well you are in for a treat…. This is an encore presentation pulled from the archives…a live training I did for my Facebook group ( that’s why the audio isn’t my normal smooth sultr…

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Episode 7 - Your Business, Your Rules: How to Build a Successful Online Business on Your Terms! 18:39

10M ago18:39

18:39

Send Tracy a Text Message! :) I want to touch on something that’s been bugging me for awhile….and talk about the pressure we feel when it comes to building our businesses……. In this episode, I am going to challenge you a bit on your thinking….. ………..and maybe…take some pressure off of you….take a listen to this live training I shared in my FB group…

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Episode 6 - SEO Made Simple with Guest Expert Carrie Saunders! 35:17

10M ago35:17

35:17

Send Tracy a Text Message! :) Seo confuses the crap out of me….there…I said it…it’s out in the world and I can’t take it back…. Does it confuse you too?? The keywords, the research, the little details….when I think about it…my brain hurts….and I end up sticking my head in the sand! But I realize that as a serious CEO…I can’t go on this way….so that…

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Episode 5 - Has Perfectionism Moved in With You? 14:25

10M ago14:25

14:25

Send Tracy a Text Message! :) Has Perfection decided to move into your house? Has it pulled into your driveway….unloaded it’s massive amounts of baggage into your spare bedroom…helped itself to your snacks and your Netflix account? The good news is that you’re not alone my friend! I have been having a lot of conversations lately with my students an…

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ポッドキャスト Content Marketing Strategies

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