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The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
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Welcome to Content Disrupted, a podcast that explores the art, science, and people behind cutting edge brand storytelling. Join us every other week for candid conversations with pioneering CMOs, researchers, and creatives who will inspire you to think differently and bring clarity to the major changes underway in marketing—subscribe now on Apple Podcasts, Google Podcasts, Spotify, or your preferred podcast platform, and become part of the Content Marketing Revolution.
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Brand Confidence for Creatives | Clarity, Personal Brand, Marketing, Overwhelm, Impact

Eugenia Woo, MBA | Brand & Marketing Strategist, Creator to Leader

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Do you feel stuck trying to build your brand and figure out a marketing strategy that actually works? Are you struggling to clarify your message or create content that feels true to you? Do you wish your business had a brand that feels like you—and a marketing plan that doesn’t burn you out? I’m excited that you’re here! This podcast will help you stop second-guessing your message and start showing up online with clarity, creativity, and confidence. Whether you’re launching a creative projec ...
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Amarpreet Singh from Brandlitic.com brings over a decade of digital marketing, entrepreneurship and product building experience in The Brand Marketing Podcast. In this podcast, he will be sharing his best strategies, tactics & lessons from his experience to help you gain an edge and be ahead of the curve with your entrepreneurial efforts. Get smarter at building brands with small knowledge capsules. Who's it for? Well, for anyone who's determined to GROW. The audience includes (but isn't lim ...
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Welcome to Time for a Reset Marketing Podcast, where we sit down with top marketing leaders representing the biggest and most beloved brands. Our mission? To uncover the secrets behind driving change in today’s rapidly evolving world. From understanding shifting consumer behavior to recognizing the increasing importance of marketing in driving business growth, our podcast delves deep into the strategies and insights that are shaping the future of marketing. Each episode is a treasure trove o ...
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Business As Usual? No Thanks. Welcome to The Standout Business Show—the podcast for expert brands and elite service providers who want to rise above the noise, build authority, and attract premium clients. This season, we’re diving into the stories of top luxury home builders, architects, boutique law firms, and high-level consultants who’ve mastered the art of standing out. How do they position themselves as the go-to choice? What strategies actually work? And how can you do the same? I’m y ...
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Discover YOUR Empowered Voice to Inspire, Connect, and Expand Your Business! 🎙️ TOP .5% WOMEN ENTREPRENEUR BUSINESS + EMPOWERMENT PODCAST Are you ready to step out of the shadows and into the spotlight? Do you dream of sharing your story in a way that inspires others, builds your brand, and grows your business? This is the podcast for YOU! Join me, Marta Spirk, as we explore the transformative power of storytelling and speaking to elevate your visibility, credibility, and profitability. Thro ...
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THE CAMPFIRE CIRCLE | executive visibility, thought leadership, brand storytelling, personal brand, Linkedin marketing

Tania Bhattacharyya | Thought Leadership Strategist & Linkedin Marketing Expert

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The Campfire Circle Podcast is made for mission-driven humans ready to build a personal brand that drives change and raises revenue. In our episodes, you can expect to learn about executive visibility, throught leadership, brand storytelling, and LinkedIn marketing for executives and teams. We talk about getting a seat at the table .... but those who built it decide who’s allowed to sit, and how. Really, who wants to sit in a stuffy boardroom anyway? Let’s reimagine the ultimate space of lea ...
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This is the show for solopreneurs who want to step up their brand and maketing and eleveate their buisness through their own unique magic. My name is Teresa and discovering Human Design was a game changer for my business. Through my Generator 5/1 profile, I want to guide you to create your own business gowth and alignment. This podcast includes what I'm called to share from my own Human Design journey, inspirational insights, practial tips and special guest episodes. Ready to elevate your ow ...
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The Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign. Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. theharkeygroup.com Producer: I Hear Everything. Podcast production, growth, & monetization. iheareverything.com
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Here are the digital marketing podcasts including SEO, SMO, PPC, Web Design, and development. Listeners get high-quality tips and tricks from here and they can put them into action to build strategies that will help improve their marketing efforts. Let's connect here: https://www.ezrankings.com/
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The Business of Blogging, Photography, Influencer Marketing & Professionalism, specifically from the point of view of India. I bring 16 years of experience working as a professional photographer, artist, social media influencer & business consultant to the "podcast-table". Online Brand Building, Social Media Strategy, Influencer Marketing for Brands, Digital Marketing, Social Media Marketing, The Business of Photography, Professionalism & Pricing, Pricing Your Services, Professional Photogra ...
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Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing

Robbin Kent | M.A. Psychology, Educator, Speaker, Messaging Coach for the Non- Copywriter, Course Creation Coach, Christian Entrepreneur

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***TOP 2% Global Podcast!*** Are you building an online business and stuck at what to say to your audience? Do you feel like no one is listening to you? Do you stare at a blank screen for hours because you don’t know what the magic formula is to writing copy that connects? And you can’t afford to hire a copywriter to do it for you? Well you’re in the right place! Because I used to be you! I am going to teach you how to connect with your target audience, so that they feel like you get them… a ...
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Welcome to the Resonate Marketing Podcast, where we bring you the tools, strategies, and inspiration to build a brand that captivates, connects, and converts. Produced by the experts at Resonate Marketing, a full-suite digital marketing agency near Peoria, IL, this podcast offers an insider’s look at the ever-evolving digital landscape. Our team specializes in Web Design, SEO, Paid Media Management, Social Media Marketing, Video Marketing, and more—and now, we’re sharing our expertise to hel ...
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show series
 
Send us a text If you’d told me a few years ago that I’d be teaching on planning, I would’ve laughed while staring at one of my 14 open tabs and three half-used notebooks. I’m not a Type A kind of girl. At best, I’m like… Type A–? Don’t get me wrong, I love my spreadsheets. I crave structure. But I also need breathing room. I need space for ideas. …
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What if the key to standing out wasn’t about doing things better than your competitors, but about focusing on what they’re not doing at all? In this episode, I’m sharing a personal story from my college swimming days where trying too hard to beat the competition led me to make a costly mistake—and a crucial lesson in marketing strategy. You’ll hear…
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Join us as we explore the remarkable journey of Jasmine Reyes, affectionately known as Jazz, the visionary behind All Jazzed Up and the AJU brand. Jazz shares her inspiring story of transformation from struggling with lash services to establishing a beauty empire. Listen in as she recounts how her mother's advice led her to shift from spending at n…
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In this episode we talk with Gareth Harvey. Gareth was previously a professor of consumer psychology but now advises companies about how they can apply findings from behavioral science. In this episode he discusses some of his work with retailers showing how they can better frame special offers, use music more effectively and adjust the shopper jou…
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Does your brand marketing pass the "who cares?" test? In an age where attention is scarce and content is endless, the real challenge isn’t just telling a story—it’s telling one people actually care about. In this episode, Jessica Gioglio, author of The Laws of Brand Storytelling—unpacks the laws of story-first brand marketing, revealing what separa…
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Feeling stuck with your platform decisions? Unsure if you're really allowed to change your course pricing or platform? In this episode of Write Copy That Connects, I dive into the freedom that you have the permission to pivot, my friend! I share insights from a conversation with my students about the freedom to switch platforms and make changes in …
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Tune in to Time for A Reset “There’s a movable middle that you could potentially move to your brand and make them more loyal." - Mario Mijares, VP of Marketing, Loyalty, and Monetization at 7-Eleven The latest episode of Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy and hosted …
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In aflevering 74 hebben we polyglot, auteur, podcaster, presentatrice, ondernemer en vooral brandingspecialiste Céline Malyster van Walhalla Branding in onze studio om het uitgebreid te hebben over branding en marketing voor KMO's.Voor kleinere ondernemingen is het immers geen evidentie om succesvol te investeren in hun merk. Vaak zijn gedreven ond…
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Send us a text If the word niche makes you want to run for the hills (or at least scroll away and pretend it doesn’t matter), this one’s for you. In today’s episode, I’m walking you through five deep-dive prompts to help you get clear on your niche as a creative or personal brand without feeling boxed in or bored by your own positioning. Whether yo…
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Join us as we explore the remarkable transformation of Michelle Galoob, who shifted from a business-focused career to embracing her role as an intuitive coach and spiritual mentor. Michelle candidly shares her story of feeling stuck and dissatisfied in her job, reaching a breaking point where she turned to the universe for help. Her life took a tra…
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In this episode we look at one of the world’s most successful gins: Hendrick’s. We explore three behavioral science principles that explain their growth: distinctiveness, consistency and nostalgia. In particular, we look at the experimental evidence from psychologists such as Von Restorff, Zajonc and Sedikides.…
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Send us a text We’ve made it to episode 50 (!!) and today, I’ve got a word for my fellow overthinkers, list-makers, and spreadsheet lovers. 🙋🏽‍♀️ You think you’re making progress because you had an amazing five-hour planning session, a vision board, a 3-tab Notion workspace, and a to-do list longer than a CVS receipt. But here’s the truth I had to …
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Are you stuck in the daily grind of "What should I post today?" In this solo episode, I share why I believe a short-form video series—not just random content—is the next big thing in building audience and authority. Drawing inspiration from movie theater serials, Nas Daily, Pat Flynn’s latest YouTube experiment, and even the classic Will It Blend? …
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Join us for an enlightening conversation with Alex Verlek, a dedicated Dutch coach who has spent the last two decades transforming lives through coaching. Alex shares his fascinating journey into the coaching world, which began unexpectedly when a manager suggested it as a career path after his previous project concluded. With a background in manag…
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In this interview, we catch up with Melina Palmer who has released a new book: The Truth About Pricing. She discusses how brands like Hermes and Costco have applied principles from behavioral science. We cover ideas like scarcity, reciprocity and the importance of in groups.Consumer Behavior Lab による
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Join me for an inspiring conversation with my soul sister and fellow Brazilian, Janete Teixeira Parente, as she shares her incredible journey from a small town in South Brazil to becoming a successful business owner in New Jersey. What began as a one-year language-learning trip turned into a permanent move to the U.S., thanks to a series of unexpec…
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Send us a text Ever feel like choosing a niche is like signing a lifetime contract you’re not sure you want? You’ve got so many ideas, passions, and dreams—and every time you try to “niche down,” it feels like you’re leaving part of yourself behind. If that’s you, first of all: hi, you’re not alone. Second of all: you don’t need to be in a box to b…
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Join us in this enlightening conversation with Ursula Mentjes, an inspiring entrepreneur who shares her journey from being an accidental salesperson to leading a $20 million company. Ursula grew up on a farm in southern Minnesota, and with a degree in psychology and communication, she never imagined she would excel in sales. Yet, her story is a tes…
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In this episode, we discuss how behavioural biases can be applied by brands in a B2B setting. In particular, we look at how Zoom credibly used social proof in their earliest days and the evidence that suggests this works well in a professional setting. We also cover the principle of make it easy and the evidence of this occurring in B2B. Finally, w…
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When the world’s moving at warp speed, how do you stay relevant—especially with an audience that hates being marketed to? Just ask Adam Walden, VP of Brand & Corporate Marketing at GitHub. As AI rewrites the rules of software development, Walden shares how his team earns trust from skeptical developers by embedding marketing within product teams, e…
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Are you struggling to build an email list or unsure about what lead magnet to choose? Ever wondered how well you really know your ideal client and what they need? In this episode, I break down the essentials of creating a powerful lead magnet tailored to your audience. From understanding who you're serving to the importance of aligning your lead ma…
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Send us a text Is it really just a discipline problem… or is it your strategy? Lately, I’ve been noticing a trend: a lot of creative entrepreneurs are feeling completely drained by content marketing. And I’ve been there too—procrastinating, questioning whether I have anything new to say, and constantly comparing my behind-the-scenes to someone else…
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You’re exceptional at what you do. Your clients get results. You’ve put in the time, earned the expertise, built something real. So why does it feel like you’re still getting overlooked? Still chasing clients? Still blending in? In this episode of The Standout Business Show, I’m breaking down: 5 Signs That You’re the Best at What You Do—But Still G…
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Join us for an inspiring conversation with Madeleine Raiford-Holland as she shares her remarkable journey from a corporate career to becoming a thriving entrepreneur in the short-term rental industry. Initially on a path toward medical school, Madeleine’s career took an unexpected turn into government contracting, where she honed her management ski…
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In this week's episode, we chat with Charles Spence—Oxford professor, author of Gastrophysics, and the world’s leading expert on how our senses work together to shape flavor. We discuss how brands are leveraging sensory cues to make their products more appealing, and discover practical insights for anyone who wants to understand the power of taste …
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Are you wondering how to make your website copy feel like an in-person chat at your favorite coffee shop? Or how to make sure your brand personality shines through every word? In this episode, I dive into the art of writing copy that truly reflects who you are! I'll explore three key components of your brand voice: tone, language, and personality. …
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Send us a text What if I told you that the secret to more engagement has nothing to do with the algorithm? Okay, well… not nothing—the algorithm is real, but that’s a convo for another day. The real key to getting people to stop scrolling, engage, and actually care about your content? Authenticity. And before you roll your eyes and think, ugh, anot…
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Welcome to another episode of The Standout Business Show with your host, Brad Powell! In today’s episode, we’re uncovering the personal branding strategy for driving sales that you may already have in your arsenal—video. If you have a great service but aren’t seeing the sales you expect, the missing piece could be simpler than you think. Brad dives…
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What if your brand was rated the worst company in America to work for? That's the challenge Kevin Miller faced when he became CMO of The Fresh Market grocery chain in 2020. In this episode, Kevin reveals the audacious vision and customer-centric strategy he used to transform the distressed brand into a beloved market leader in just two years. Disco…
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Join us for an inspiring episode featuring Maria Castellucci Moore, a first-generation American, mother of four, and multifaceted entrepreneur. Maria shares her journey from growing up with immigrant parents from Italy to balancing her roles as a wine business owner and children's book author. Her parents' hard work and perseverance instilled in he…
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In this episode we talk with Nir Eyal, author of Hooked, and one of the world's leading experts on the topic of habits. His work is of particular interest as his focus is on how brands (rather than individuals) can create habits. Nir walks us through the four elements of his model and gives lots of practical advice on what marketers can do differen…
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Send us a text You know that feeling when you hear a podcast episode, watch a YouTube video, or scroll Instagram and suddenly—BOOM—you’ve found the thing? The game-changing strategy that will finally take your business to the next level. And then… three days later, you're overwhelmed. If this sounds familiar, welcome to the club—Marketing FOMO is r…
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Are you struggling to find your unique voice in your copywriting? Curious about how AI can lend a hand without replacing your authentic self? In this episode, I sit down with Pat, an author and workshop creator, who is navigating the process of aligning her message with her passion for helping women reimagine retirement. Pat shares her journey of u…
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If you’ve ever followed the advice to “just connect with more people” in an attempt to grow your network—only to feel like you’re wasting time sending cold DMs and getting ghosted—you’re not alone. I recently tested this strategy myself, reaching out to 20 new people per day on LinkedIn, and while I technically grew my email list by 1,000+ contacts…
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Join us for an inspiring conversation with Alex Draper, founder and CEO of DX, as he shares his journey from being a school teacher in the UK to leading a transformative movement in the US. Listen in as Alex opens up about the personal experiences that shaped his values and led to the creation of DX, a company dedicated to eradicating workplace tox…
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Join us for an insightful conversation with Stu McLaren, a seasoned expert in transforming businesses through recurring revenue memberships. Since 2008, Stu has been dedicated to helping entrepreneurs eliminate financial stress by establishing predictable income streams. Listen in as he shares invaluable insights from his new book, "Predictable Pro…
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In this episode we explore the behavioral science principles behind Aviation Gin’s success. In particular we look at why humor is such an effective (but underused) tool for brands. We cover work by Nisbett on the halo effect that shows if a brand improves its standing in one particular metric (like being funny) it will improve even unrelated charac…
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Send us a text 🔥 If social media is making you feel exhausted instead of excited, we need to talk. Burnout on social media is real—and it’s not just because you’re posting too much. It’s because most content plans are waaay too rigid for busy and creative entrepreneurs. So in today’s episode, I’m breaking down a content plan that actually fits the …
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Do you get stuck or uninspired of what to write about to promote your business? In this episode, I'm diving deep into 4 powerful ways to connect with your audience through copy. Whether you're crafting an email, a social media post, or a sales page, understanding how to engage both the head and heart of your audience can make your words truly reson…
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You’ve probably heard it a thousand times: If you want to grow your brand, you need to post content everywhere, every day: Blog posts. Instagram. LinkedIn. YouTube. Email. It’s a never-ending cycle. And if you’re not showing up constantly, you might as well be invisible… right? Well, I’m here to tell you—that’s a myth. More content doesn’t mean mor…
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Join us as we embark on a fascinating conversation with Jodi Jacobs, the CEO and founder of Market Start. Jodi shares her personal journey into the world of stock market investing, beginning with her childhood fascination with Disney stocks, influenced by her father. She offers invaluable insights into her motivation for launching Market Start duri…
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In aflevering 73 zijn we helemaal terug van (een beetje per ongeluk) weggeweest en starten we 2025 met een episode vol actuele en minder actuele branding topics. Michaël en Stef verdiepen zich in de meerwaarde van een blue ocean strategy, onderzoeken of het loont om een categorie voor uw eigen merk te creëren en leggen de link met de 22 onwrikbare …
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In this episode we talk with Roger Dooley author of Brainfluence. In a wide-ranging conversation, we start by covering the importance of focusing on making whatever behaviour you want to encourage as easy as possible. Then we move on to the importance of experimentation and how brands can work out which, of the many behavioural biases that have bee…
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Send us a text If planning your content feels way harder than it should… listen up. You are not broken. Your content system just needs a few simple tweaks to get back on track. And that’s exactly what I’m sharing in today’s episode—three easy fixes that’ll make content planning feel flexible, simple, and way less stressful. If you’re tired of stari…
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Are your sales not meeting your expectations? Does it feel like your audience just isn't engaging with you? You're not alone, sweet friend! In this episode, I'm tackling 5 common messaging mistakes that could be costing you sales. Grab a pen and paper and take a listen so you can check your own messaging after you take a listen! 📌Are you ready to m…
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One of the most common conundrums in AI is the ideal level of regulation. Are we regulating it sufficiently to prevent the well-documented risks of AI such as copyright violations, amplification of human biases, and the extreme scenario of an AI apocalypse? At the same time, are we ensuring that a quagmire of over-regulation doesn't strangle this n…
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Want to attract your dream clients, grow your personal brand, and build a thriving expert business—without chasing leads or using pushy tactics? It all starts with one simple (but powerful) formula: 1️⃣ Identify your true zone of genius 2️⃣ Find the people who need it most 3️⃣ Create and share content that truly matters to them 4️⃣ Serve them in a …
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Join us for an inspiring conversation with Heike Yates, a fitness entrepreneur and passionate advocate for women in midlife. Originally from Germany, Heike's journey is a testament to resilience and self-discovery, as she navigated through various stages of her life, from motherhood in her 20s to becoming an aerobics teacher and bodybuilder in her …
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In this episode we look at the rise of Eleven Madison Park to become the most critically acclaimed restaurant in the world. In particular we focus on their legendary customer service and how they used techniques like the peak-end rule to enhance diner’s memory of the visit. The lessons are relevant for all brands - not just those involved with fine…
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