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The Business of Apparel

Rachel Erickson

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Rachel Erickson brings her 20 years of expertise in the apparel manufacturing industry to this show to inspire you to build your best brand yet. Each week, you’ll hear from Rachel along with other industry experts who are shedding light on what is needed to build your own apparel line from scratch or to take your existing apparel brand to the next level and create sustainable and unstoppable growth. Rachel’s big emphasis on proper techniques, sustainable practices and business clarity will b ...
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We were NOT born this way. Success has not come easily or without failure. Our favorite stories of success are those that have been achieved by overcoming obstacles and adversity. We believe in becoming through overcoming and the power of perseverance and hard work.
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KMT Apparel

KMT Apparel

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Welcome to the KMT Apparel podcast, where you can hear all the latest news ! You can give us your feedback , get to know the movement & feel even closer to the family
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Your brand, your way. Create a clothing line that aligns with your brand, and your company using the best sustainably sourced materials in the world. We have a mission to educate people about what they put on their body. All clothes are not created equal!
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In The Apparel Entrepreneurship Podcast, Ana and Klas Kristiansson - apparel industry experts, authors, and speakers will discuss hands-on tactics touching all areas involved in running and growing a meaningful, successful apparel brand. Learn practical strategies about sustainability, design, product, marketing, sales, community, e-commerce, and entrepreneurship. You’ll also hear inspiring interviews with industry experts and entrepreneurs about their tips and journeys in this fast-paced in ...
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Co-founders of the fashion brand Alpaca Apparel host a weekly(ish) show about people's differences. Get to know two polar opposite best friends from Malaysia, Mika and Anson, as they chat about a wide variety of casual and philosophical topics. Quality guaranteed - each episode is infused with deep, introspective conversation that bears the authentic seal of profuse swearing.
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Food 4 Thought Apparel

Food 4 Thought Apparel

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The Food 4 Thought Apparel podcast will focus on empowering a community of individuals looking to understand their own walk of life through their medium. Our medium is a clothing brand built to remind and inspire the individual and the world around us of their internal greatness one statement piece at a time.
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Do you want to buy wholesale apparel online? If yes, then CC Wholesale Clothing is the one-stop shop for wholesale clothing shopping. You can shop for women’s clothing, men’s clothing and kids clothing at this discount shop. To shop finest range of wholesale apparel, simply visit: https://www.ccwholesaleclothing.com/APPAREL_c_16.html
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Alternatives for a Distressed Company in Apparel and Retail: A Discussion on Strategies and Tips for a Successful Turnaround, Financing and Sale. The process of bidding for, financing and acquiring distressed companies in the Apparel and Retail space is competitive and complex. The panel will address the strategies and tips for success from the perspectives of an investment banker, a deal and bankruptcy lawyer, a turnaround executive, a lender and a tax accountant.
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show series
 
Thanksgiving Gratitude and Being Grateful For What’s Next Happy Thanksgiving! In today's episode, Rachel is giving thanks and reflecting on her daily practice of gratitude that truly transforms her mindset, as well as expressing how grateful she is for what's coming up! Focusing on small, daily joys can lead to a more positive outlook, even when li…
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From a crazy business idea to a reality. Vlogging our journey to starting a clothing brand in 2025. BEST Design Tool → https://design.com/apparelsuccess SHOP → https://mytherapywear.com Studio vlog for our new clothing brand startup called TherapyWear. Join us packaging boxes, working on the website, posting on social media, and more. Launching our…
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With 58 year-old Mike Tyson stepping back in the ring to take on an athlete less than half his age, there has been a lot of talk about how much his age would affect his athletic ability and performance. And while the difference between 58 year-old Mike and 28 year-old Mike was very apparent, there were great lessons to be learned and lots of things…
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Chasing Revenue vs. Chasing Consistency In this episode, Rachel is aiming to shift focus from immediate revenue to long-term stability through consistency and tips on how to modify your approach. After her experience with hiring a bookkeeper and seeing how they transformed her financial management views, it helped Rachel gain perspective and remain…
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How to market your brand in 2025 🔥 BEST Design Tool - https://design.com/apparelsuccess In this video, Rob shares how brands should do marketing in 2025. How to grow your brand on social media including Instagram and TikTok. You will learn about the biggest marketing trends and content marketing strategies. For anyone marketing on social media - fo…
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Behind the Scenes of Life As A Design Director with Megan Krajco In this episode, Rachel connects with Megan Krajco as she navigates her brand new role for Paka as a Design Director. Megan shares her nearly two-decade journey from an intern at Garnet Hill to a design director role, offering just a snapshot of the wisdom she’s gained along the way. …
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BEST Design Tool - https://design.com/apparelsuccess This will explain why your views are so low across Instagram, TikTok and YouTube in 2024 and 2025... If you want to learn how to grow on Instagram or how to grow on tiktok, you're in the right place. Instagram growth, TikTok growth, and YouTube growth depend entirely on the quality of your conten…
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California’s New Legislation for Apparel Sustainability In this episode, Rachel is getting into the nitty gritty about California’s new legislation coming into place that focuses on apparel sustainability, AB 347 and SB 707.. These regulations are not just another legal hurdle but a driving force compelling brands to rethink their materials and pro…
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Don't make the same clothing brand startup mistakes I did... About This Video: Best Design Tool (with Discount) - https://design.com/apparelsuccess Key differences between a newbie clothing brand startup who is just starting their first online business and a professional entrepreneur with over 8 years experience. We cover marketing, design, invento…
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Embracing Empathy and Comfort Through the Apparel Business with Barely Canadian Founder, Kelly Slattery In this episode, Rachel is chatting with Kelly Slattery, the visionary co-founder of Barely Canadian, who is sharing insights from her journey on establishing a brand with a heartfelt mission. Cozy apparel is only part of the story as Kelly forge…
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About This Episode: Best Design Tool (with Discount) - https://design.com/apparelsuccess In this episode I share the brand ideas that will crush in 2025 and are trending upwards fast. A large part of how to market your brand is creating a brand that is a aligned with trends. For any startup - this video will show you how to develop a blue ocean str…
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Our Community Asked, We Have Answers! Unmarked Street Q&A with Rachel In this episode, Rachel addresses the questions asked by those in the Unmarked Street community like, How has Unmarked Street grown so fast, How have we gotten to 15,000 Instagram followers, and so much more! First, it’s important to know that personal definitions of success can …
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About This Video: Design Tool - https://design.com/apparelsuccess In this episode, I answer the most popular questions from new clothing brand owners about how to start a clothing brand in 2025. Topics include marketing, design, manufacturing, legality, website, social media, and more. If you are starting a clothing brand or already running one - t…
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Finding the Real Treasures in the Struggles with Youer Founder, Mallory Ottariano In this episode, Rachel sits down for a fascinating conversation with Mallory Ottariano about her unexpected journey into fashion entrepreneurship and the creation of her brand, Youer.. From dreaming of architecture to finding her true calling in design, Mallory’s sto…
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About This Video: Best Design Tool (with Discount) - https://design.com/apparelsuccess In this episode I talk about how to grow your brand so fast using social media that you freak out everyone around you. We cover everything from your product market-fit, to acquiring credibility and your content marketing strategy on TikTok, Instagram, and YouTube…
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Don’t Make This Mistake! The Importance of Product Ownership In this episode, Rachel is getting really passionate about the possibility of making one huge mistake…not taking ownership of your products in your apparel brand. In Rachel’s 20+ years of experience in the apparel industry, she’s seen and heard it all. She shares real-life stories and rec…
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Host Heather Zager interviews social media strategist Rebecca Scott about all things social media, including how often to post, where to post, and how much time business owners should spend on the task. Rebecca shares practical tips to help entrepreneurs improve their social media strategy, starting by identifying their ideal customers and choosing…
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Design Crowd: https://www.designcrowd.com/apparel Join the Mastermind: https://www.apparelsuccessmastermind.com/sign-up In this episode of Apparel Success, Rob shares 3 creative ways for how to market your clothing brand. These are the top 3 marketing strategies that will work for anyone starting a clothing brand in 2024 and 2025. Learn a combinati…
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How An Unconventional Childhood Experience Shaped A True Fashion Visionary with Crystal Cave In today’s episode, Rachel has the pleasure of welcoming Crystal Cave, former celebrity stylist and entrepreneur to the podcast! Crystal is a third-generation entrepreneur with an impressive lineage in the apparel and retail world. From her grandfather's tr…
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Design.com: https://www.design.com/apparelsuccess Design Crowd: https://www.designcrowd.com/apparel Join the Mastermind: https://www.apparelsuccessmastermind.com/sign-up In this episode of Apparel Success, Rob discusses how to create a clothing brand from home and save thousands of dollars. This is the most straightforward guide to starting a cloth…
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Fashion Freelancer vs. High-End Consultant: How to Choose the Right Industry Professional For You Welcome back to The Business of Apparel Podcast! In this episode, Rachel is breaking down the characteristics of both freelancers and high-end consultants in the Fashion industry, and what to think about when making this choice. There is an infectious …
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Host Heather Zager shares valuable insights for new and small brands looking to simplify their manufacturing process to save time and money. She emphasizes the importance of narrowing down design options to keep costs reasonable and avoid overwhelming inventory numbers. Heather suggests starting with one design in a size range with limited colors t…
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Brand Crowd: https://www.brandcrowd.com/apparelsuccess Apparel Success Mastermind: https://www.apparelsuccessmastermind.com/sign-up In this episode of Apparel Success, I talk about why you need "alpha customers" for your clothing brand and how to get them. Alpha customers increase the overall social value of your clothing brand and drastically impr…
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Design Crowd: https://www.designcrowd.com/apparel Join the Mastermind: https://www.apparelsuccessmastermind.com/sign-up In this episode of Apparel Success, I talk about the actual problem with 99% of clothing brand startups in 2024 going into 2025. The real problem with so many startup clothing brands is that there is a disconnect in the "product m…
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Jumping Into Size-Inclusive, Sustainable Fashion with Hayley Matthews-Jones In today’s episode, we are back with a brand-new guest interview! This time, Rachel is chatting with Hayley Matthews-Jones, the visionary founder behind The Jump. Discover how Hayley has shaped her understanding of local economies and sustainability, and why her personal st…
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Brand Crowd: https://www.brandcrowd.com/apparelsuccess Apparel Success Mastermind: https://www.apparelsuccessmastermind.com/sign-up In this episode of Apparel Success, Rob shares extremely rare knowledge for clothing brand startups. We cover "what is a brand?" and how this impacts the development of your clothing brand concept. We talk about the im…
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New Rebrand Announcement + Exciting Updates for Unmarked Street! We are so excited!! In this episode, Rachel is announcing the new rebrand of The Business of Apparel and Unmarked Street! You may notice a few changes as you’re watching this new episode and going forward, but that’s not all that’s happening. Rachel and her team have been working arou…
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Host Heather Zager talks all about tech packs, spec sheets, and patterns in today’s episode. She explains the differences between each one and the function each one performs. A spec sheet is short for a specification sheet. The single difference between it and a tech pack is that a spec sheet is just one page. A tech pack - or technical package or …
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Design Crowd: https://www.designcrowd.com/apparel Apparel Success Mastermind: https://www.apparelsuccessmastermind.com/sign-up In this episode of Apparel Success, I give a sneak peek and hints into his new clothing brand I will be releasing this Fall. I have been working on this clothing brand startup for close to 2 years now - and it is almost rea…
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40 to 40 Series, Week 6: Confirming and Questioning My Stance on Religion In this episode, Rachel is wrapping up the 40 to 40 series with the controversial topic of Religion. Rachel grew up in a devout Catholic family, and was accustomed to the rituals and traditions that defined her early years—attending Catholic school, participating in weekly ma…
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Design Crowd: https://www.designcrowd.com/apparel Apparel Success Mastermind: https://www.apparelsuccessmastermind.com/sign-up In this episode of Apparel Success, Rob shares his honest thoughts on whether you should start a clothing brand in 2024 and 2025. Is it really it worth it? What can you expect? Would I do it all over again? This video is pe…
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Brand Crowd: https://www.brandcrowd.com/apparelsuccess Apparel Success Mastermind: https://www.apparelsuccessmastermind.com/sign-up In this episode of Apparel Success, Rob shares the top 10 ai tools for clothing brands in 2024. These ai tools will help you with everything from design and art to social media marketing. A.I. tools allow you to make m…
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40 to 40 Series, Week 5: My Gender Discrimination Story In this episode, Rachel is discussing another hard-hitting topic in the 40 to 40 Series, this time…gender discrimination. Growing up, Rachel was always told that hard work would pave the way to success, but her journey in the corporate fashion industry has shown a harsher reality. Rachel share…
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Host Heather Zager talks about manufacture in this final episode of her four-part series called Concept to Customer. This is the fourth of the most common areas of confusion or misunderstanding among new designers, areas that Heather wants to demystify. Having already covered design concepting, material sourcing, and size and fit, she now discusses…
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Brand Crowd: https://www.brandcrowd.com/apparelsuccess Apparel Success Mastermind: https://www.apparelsuccessmastermind.com/sign-up In this episode of Apparel Success, Rob shares the perfect number of products to start your clothing brand with. It can be hard deciding if you should launch your clothing brand with one product or many products. We di…
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Design Crowd: https://www.designcrowd.com/apparel Apparel Success Mastermind: https://www.apparelsuccessmastermind.com/sign-up In this episode of Apparel Success, I share with you 10 Expert Clothing Brand Tips To ACTUALLY Get More Sales In 2024. If you are starting a clothing brand and want to get more sales for your clothing brand - this video is …
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40 to 40 Series, Week 4: Adrenaline Junkie! In this episode, Rachel is taking us along for the ride in the next part of the 40 to 40 Series! What happens when a skydiving enthusiast, a Formula 1 fanatic, and a triathlete steps into the business world? Rachel is sharing the more thrilling side of her life — from the heart-pounding jump out of a plan…
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Brand Crowd: https://www.brandcrowd.com/apparelsuccess Apparel Success Mastermind: https://www.apparelsuccessmastermind.com/sign-up In this episode of Apparel Success, Rob shares 6 powerful Facebook Ads tips for clothing brands. Rob shows you how to run Facebook ads and Instagram ads for your clothing brand in a way that gets you more sales profita…
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40 to 40 Series, Week 3: Our Childfree by Choice Story In today’s episode, Rachel is going a little deeper in the 40 to 40 Series and approaching the subject she and her husband rarely, if ever, talk about publicly…the decision to be Childfree by choice. Together with her husband Kyle, Rachel navigated the realm of societal expectations and interna…
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Host Heather Zager talks about size and fit in this third of her four-part series called Concept to Customer. She explains exactly what fit and size are, technically speaking, and what they should mean to a garment and the customer wearing said garment. Historical context and a modern-day leaning towards vanity sizing are also addressed in Heather’…
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Design Crowd: https://www.designcrowd.com/apparel Apparel Success Mastermind: https://www.apparelsuccessmastermind.com/sign-up In this episode of Apparel Success, I talk directly to people starting a clothing brand this year. These are the startup clothing brand ideas that you want to avoid at all costs. If you want to know how to start a clothing …
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40 to 40 Series, Week 2: You Can Take the Girl Out of the Midwest, but You Can’t Take the Midwest Out of the Girl In today’s episode, Rachel is continuing the 40 to 40 series with an intimate exploration of how her Midwest upbringing and large family dynamics have shaped her journey as a fashion entrepreneur. Growing up in Ohio with a strong German…
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Design Crowd: https://www.designcrowd.com/apparel Apparel Success Mastermind: https://www.apparelsuccessmastermind.com/sign-up In this episode of Apparel Success, Rob talks about how to start a clothing brand with zero risk. Starting a clothing brand is a whole lot easier than most people think - the real challenge with starting a clothing brand is…
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40 to 40 Series, Week 1: Confessions! In today’s episode, Rachel is embarking on a special six-week "40 to 40 Countdown" series to celebrate her 40th birthday! In this inaugural episode, Rachel candidly shares her journey of overcoming discomfort with social media and highlighting her commitment to honesty, as it is consistently one of her most tre…
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Heather Zager talks about all the questions new designers have about getting to manufacture with guest Kyla Sayre. Kyla is the Director of Business Development for Lefty Production Company and Stitch Texas. While Kyla has been in her current role for roughly four years, she’s been in the industry for ten years and has experience in many different a…
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Design Crowd: https://www.designcrowd.com/apparel Apparel Success Mastermind: https://www.apparelsuccessmastermind.com/sign-up In this episode of Apparel Success, I talk about how hot girls and celebrities helped my clothing brand reach $70K a month in sales. If you're looking to get more sales for your clothing brand, this video will provide you w…
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Brand Crowd: https://www.brandcrowd.com/apparelsuccess Apparel Success Mastermind: https://www.apparelsuccessmastermind.com/sign-up In this episode of Apparel Success, Rob shares the 5 worst mistakes clothing brands make when launching their clothing brand. I have worked with thousands of startup clothing brands online and I've seen clothing brands…
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On the Move: Our Crazy Moving Stories from Over the Years, Part 2 In today’s episode, Rachel is continuing the journey with part 2 of the On the Move series. This unique series features part 1 of the crazy moving stories from over the years, beginning with just before the Great Recession all the way up to right before this last move in the last epi…
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Brand Crowd: https://www.brandcrowd.com/apparelsuccess Apparel Success Mastermind: https://www.apparelsuccessmastermind.com/sign-up In this episode of Apparel Success, I talk about what NOT to do when starting your clothing brand. Most brands struggle to find a product market fit. They end up marketing their clothing brand to an audience that doesn…
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