Manage episode 328588293 series 2811318
In this week's #MOpsin10 were digging into our favorite polarizing topic, attribution. In this episode, we're specifically going to be talking about what we see a lot of marketers doing wrong with it comes to attribution.
We'll briefly dive into why the hate on attribution is misplaced, a topic we've covered thoroughly in a past episode. We also cover why attribution shouldn't be used to prove your worth and why you may not be getting the full picture from your attribution model. So tune into the quick episode to get the low down on what you may (or may not) be getting wrong with attribution!