Niomi Smart On Self Care & Sustainable Living


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In this week’s episode, Niomi Smart, the founder of vegan and natural skincare brand, Smart Skin, and author of bestselling plant-based recipe book, ‘Eat Smart’, chats to AllBright co-founder, Anna Jones about becoming an entrepreneur and launching her skincare brand.

Niomi reveals some of the secrets to how she created a global mindful living community with over 1.6m YouTube subscribers and Instagram followers. They also dive into how we can all embrace mindful living and be more sustainable, and discuss how to cultivate the optimum self-care routine, to help fight back against burnout.

About Niomi:
Niomi Smart is the founder of vegan and natural skincare brand, Smart Skin and author of best-selling plant-based recipe book, ‘Eat Smart’. As a wellness and lifestyle content creator, Niomi inspires a global audience of more than 4.6 million people to look, live and feel better. Having fronted campaigns for global brands such a Land Rover, Dior Beauty and Adidas, Niomi is a champion of the progress not perfection ethos, putting conscious living at the heart of everything she does. Her digital platforms are the perfect one-stop for wellbeing and self-love; alongside her regular sustainable lifestyle and healthy living series, ‘What I Eat In A Day’ and 'Smart Chat.' 

As an Ambassador for the Charity 'Women for Women International' she is proud to support their initiatives to empower women in conflict zones and bring their work to the forefront. She is also the founder of 'Smart Swap', a successful clothes swap event. Niomi was the UK face of L'Oréal Botanicals, the all-natural, vegan haircare brand and is the creator of the L’Occitane lipstick, Sweet Rosé.

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