How Can I Reinvigorate an Ecommerce Business That’s Stalled?


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#1191 Today we're speaking with Tracy Diane Jones, a geologist, author, and owner of the website Mini Me Geology. Not only does her business name have a nice ring to it, but Mini Me Geology is also a great resource for kids, teachers, and parents, to learn more about rocks. And Tracy does literally rock! She helps kids develop a love for geology through the kits, books, and activities available on her website. With the rise in interest in STEM education, Tracy's business was doing pretty well, but then some stuff happened in her personal life. She's been trying to get back on track, but she's finding that the old strategies for growing Mini Me Geology haven't been working so well lately. By the end of our conversation, you'll hear that Tracy pretty much knew what she had to do, but was a little scared or reluctant to embrace and take these necessary steps. So what are those steps? Make sure you listen all the way through to find out! Show notes and more at

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