Manage episode 298759975 series 2954888
In this episode we talk about the 5 things most people do wrong in their handmade business:
1 - Not knowing your target market
Your target market is the sun around your entire business, if you don’t know your target market, you’re going to struggle to make sales.
2 - People don’t niche
If you have a general gift shop, you need to niche down!
You can do it for a certain amount of time - but eventually it will turn people off
If you have different target markets in the same shop, niche down and become the expert in one area
3 - Too many social media platforms!
You’ll end up spreading yourself too thin, and not taking time to learn that platform can be damaging (especially if your target market isn’t on that platform)
Open just 1 social media when you first launch, and nail it. It is easily possible to get to 6 figures with 1 or 2 social media platforms, you don’t need them all
4 - Don’t clarify their offer enough
You need to know why your target market buys what they buy from you.
What pain point do they have that your product solves?
What are the possible objections they’ll have to buying from you there and then?
Ask yourself these questions before you list a product (or make a business ideally)
Sit down and clarify your offer/ product
5 - Don’t take advice from too many places
You often head to Facebook, podcasts or YouTube to find advice.
This is actually damaging your shop! Taking snippets of advice from different people who have different shops means that your shop becomes a patchwork of mismatched advice, and no longer a business that’s true to you, your values, your target market, or your brand.
Find one person who you love, who is in the situation that you want to be in (want to earn 6 figures in your handmade business? - find someone who is doing that now) and listen to that 1 person so you can trust their advice.
Links from the episode:
- Join the Flourish By Handmade Bosses Live Event - https://www.handmadebosses.com/flourishbyhandmadebosses
- Interested in enrolling to the Handmade Bosses Success Academy? - https://www.handmadebosses.com/HBSAenrol
- The 3 Step System To Skyrocket Your Etsy Conversion Rate - https://www.handmadebosses.com/conversion
- The 30 Day to A Kick Butt Etsy Shop Launch Plan - https://www.handmadebosses.com/30days
- Find out more about Steph -
Handmade Bosses Socials: