The New Era of Agile Imagery with Lindsay More Nisbett of The Line Studios


Manage episode 293898590 series 2910620
著作 Creative Force and Daniel Jester の情報はPlayer FM及びコミュニティによって発見されました。著作権は出版社によって所持されます。そして、番組のオーディオは、その出版社のサーバから直接にストリーミングされます。Player FMで購読ボタンをタップし、更新できて、または他のポッドキャストアプリにフィードのURLを貼り付けます。


Lindsay More Nisbett of The Line Studios joins Daniel on this week's episode to discuss how to plan for and successfully deliver versatile content that can serve many needs across many channels and the impact this agile imagery can have to improve customer experience.

Key Takeaways

  • Customers come to your site to understand your product. You can learn from your customer how they WANT to understand your images.
  • User Generated and Influencer content can provide low-cost contextual details on your product for your customers.
  • Large-scale business interruptions can force a studio to pivot rapidly to other ways to produce content, such as influencer or crowdsourced content.
  • Your brand will also dictate what types of agile content you can employ.
  • D2C retailers can create agility in their content by building a community that understands their brand voice.
  • Lindsay will come back to discuss strategies for effective user-generated content campaigns.
  • Building a foundation of agile content requires extensive pre-production planning, and the role of content or brand director can play a big part.
  • Engaging stakeholder teams in pre-production can illuminate content needs across channels and ensure that assets are captured according to specific needs.
  • MM LaFleur realized a 40% cart capture increase attributed to refreshed, thoughtful, and agile imagery.
  • Capturing social content during marketing and/or ecomm shoots can ensure brand adherence even on social channels which can sometimes be difficult to maintain.

Links & Resources

Lindsay More Nisbett on LinkedIn

The Line Studios

The Line Studios on Instagram

The Line Studios on LinkedIn

The Line Studios' speaker series on emerging trends in e-commerce creative

Produced by: Creative Force -
Edited by: Calvin Lanz Sound -
Hosted by: Daniel Jester -

27 つのエピソード