Meet The Expert with Elliot Kallen - S2 - E6 - Art as a Business


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Welcome to Season 2, Episode 6 of Meet the Expert® with Elliot Kallen!

In this episode, Elliot Kallen brings on Jennifer Perlmutter of Perlmutter Galleries to discuss the business of art.

Art is a luxury market. As with most luxury businesses, the first requirement for starting and running a successful art business is passion.

Specifically, you need to have a strong passion to connect clients to artists and artwork that they love. As a gallery owner, you need to understand how to build stories around your products, and how to balance and nurture the artists that work under you.

Growing up, Jennifer watched her parents run restaurants—and because restaurants are an all-consuming, 24/7 business, she wasn’t a stranger to the amount of energy that it would take to ramp up an art gallery.

In fact, she was an artist before she was a gallery owner.

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