Public Relations for Entrepreneurs with Arden McLaughlin

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The stories you share with your audience can increase the exposure of your business substantially. That’s why episode 23 of the VIP Access Podcast is about Public Relations!

In this episode of VIP Access Podcast, Arden McLaughlin of Definita Publicity is sharing the importance of publicity for entrepreneurs and actionable steps you can take right now to start integrating PR into your marketing efforts. Some of the talking points Arden and I go over in this episode include:

  • Public relations vs. marketing
  • What a publicist can do for your business
  • How everyone can share their own personal story with the proper techniques
  • Where to focus your PR efforts for your business

A strategic approach to public relations can impact your business in a positive way. So be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.

Thank you for listening!

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