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🏎️ Secrets of the World’s #1 Subscription App Publisher, with Cantuğ Sugün ( Marketing Team Lead at Codeway Studios) 🥮
Manage episode 396320085 series 2575608
Our guest today is Cantuğ Sugün, Marketing Team Lead at Codeway Studios.
In this episode, Cantuğ takes us behind the scenes of the world’s #1 subscription app publisher. He sheds light on the why behind their reliance on paid UA, the challenges posed by the post-ATT landscape, and their approach to testing and diversifying marketing channels.
Additionally, he delves into the creative processes that drive their advertising strategies, especially in a situation where competitive analysis is not very helpful at their level of scale.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/subscription-app-ua-codeway/
KEY HIGHLIGHTS
🍊 Paid UA for sustainable app growth.
🍋 The approach to testing and scaling new apps.
🫐 How to diversify marketing channels while evaluating the blended impact on performance.
🌽 Social media and unconventional sources for creative ideas.
🍳 Fostering a culture of teamwork and knowledge sharing across the organization.
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
271 つのエピソード
Manage episode 396320085 series 2575608
Our guest today is Cantuğ Sugün, Marketing Team Lead at Codeway Studios.
In this episode, Cantuğ takes us behind the scenes of the world’s #1 subscription app publisher. He sheds light on the why behind their reliance on paid UA, the challenges posed by the post-ATT landscape, and their approach to testing and diversifying marketing channels.
Additionally, he delves into the creative processes that drive their advertising strategies, especially in a situation where competitive analysis is not very helpful at their level of scale.
Check out the show notes here: https://mobileuseracquisitionshow.com/episode/subscription-app-ua-codeway/
KEY HIGHLIGHTS
🍊 Paid UA for sustainable app growth.
🍋 The approach to testing and scaling new apps.
🫐 How to diversify marketing channels while evaluating the blended impact on performance.
🌽 Social media and unconventional sources for creative ideas.
🍳 Fostering a culture of teamwork and knowledge sharing across the organization.
**
Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog
271 つのエピソード
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