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11. Why I Ditched My Price List
Manage episode 348217588 series 3399088
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At a recent summit that I spoke at - I made one of the most controversial statements that had the chat exploding with comments.
I told them that I ditched my price list.
I decided to ditch my price list years ago. I realized that by having a price list I was letting my clients simply order off a menu like they were at McDonald's when instead I wanted to run my business like a 5-star restaurant.
Giving our clients a pricing menu- is like asking them to read a different language. No matter how beautiful or perfectly crafted, our clients don’t truly understand what it means.
I made the decision to get to know my clients. Determine what their needs are, educate them, and then provide them with exactly what they truly want.
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Thanks for listening!
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