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#14: How to Create Your Brand Story

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コンテンツは oneeyedeer によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、oneeyedeer またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

In "EP 14: How to Create Your Brand Story" of the “One Eye Deer” Podcast, we learn how you can craft your brand story so your business would stand out further among the rest.

One of the most fundamental marketing communications techniques is to craft and communicate your brand story.

A brand story is a marketing asset that communicates your brand’s guiding principles and impacts every facet of the organization. In other words, it’s not just a marketing message, it’s also a sales pitch and a roadmap for the management and employees.

It is more than content and a narrative. The story goes beyond what’s written in the copy on a website, the text in a brochure or the presentation used to pitch to investors or customers.

Your story isn’t just what you tell people, it's also what they believe about you based on the signals your brand sends. The story is a complete picture made up of facts, feelings and interpretations, which means that part of your story isn’t even told by you.

The success of Nabcore, Evolve & Adapt, Ramly Burger, and Piktochart, for instance, proved that their brand stories did make an impact on how they run their businesses in the long run.

So, what can we learn from these brands, and how do you go about crafting your brand story?

Join certified marketing management consultant, J C Sum, as he discusses further the approaches to creating a brand story for your business success.

Subscribe and listen to all One Eye Deer episodes on Apple Podcasts, Spotify, Google Podcasts, or your favourite podcast app.

About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at EvolveAdapt.com

The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.

One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake

Adapted from "Do-Re-Mi", “The Sound of Music”. 1959 Rodgers and Hammerstein.

  continue reading

21 つのエピソード

Artwork
iconシェア
 

アーカイブされたシリーズ ("無効なフィード" status)

When? This feed was archived on October 16, 2023 21:30 (5M ago). Last successful fetch was on October 17, 2023 12:31 (5M ago)

Why? 無効なフィード status. サーバーは持続期間に有効なポッドキャストのフィードを取得することができませんでした。

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 331678283 series 3335964
コンテンツは oneeyedeer によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、oneeyedeer またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

In "EP 14: How to Create Your Brand Story" of the “One Eye Deer” Podcast, we learn how you can craft your brand story so your business would stand out further among the rest.

One of the most fundamental marketing communications techniques is to craft and communicate your brand story.

A brand story is a marketing asset that communicates your brand’s guiding principles and impacts every facet of the organization. In other words, it’s not just a marketing message, it’s also a sales pitch and a roadmap for the management and employees.

It is more than content and a narrative. The story goes beyond what’s written in the copy on a website, the text in a brochure or the presentation used to pitch to investors or customers.

Your story isn’t just what you tell people, it's also what they believe about you based on the signals your brand sends. The story is a complete picture made up of facts, feelings and interpretations, which means that part of your story isn’t even told by you.

The success of Nabcore, Evolve & Adapt, Ramly Burger, and Piktochart, for instance, proved that their brand stories did make an impact on how they run their businesses in the long run.

So, what can we learn from these brands, and how do you go about crafting your brand story?

Join certified marketing management consultant, J C Sum, as he discusses further the approaches to creating a brand story for your business success.

Subscribe and listen to all One Eye Deer episodes on Apple Podcasts, Spotify, Google Podcasts, or your favourite podcast app.

About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at EvolveAdapt.com

The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.

One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake

Adapted from "Do-Re-Mi", “The Sound of Music”. 1959 Rodgers and Hammerstein.

  continue reading

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