Building a Better Belt with Dominion Strength S18Ep2 - The Business Series

Barbell Logic

This is the original Dominion Strength Training interview. Blake & Katie join Matt & Scott to discuss the creation of Dominion Strength Training. You can find their website here and follow them on Instagram here.

Blake identified the possibility for creating a belt company when--as a novice lifter--he saw a gap between poorly made, cheap belts that you could get quickly and expensive, high-quality belts that took months to get to you. He realized that lifters needed a high-quality belt they could receive quickly.

They initially sourced from Pakistan, but ran into quality issues and were forced to repair belts with their own hardware before a large pre-Christmas order, which led them to work toward producing the belts themselves.

This led them to create the belts themselves to avoid these problems. This gave them more control of the quality of the belt, and ultimately improved the quality of the belt. They moved from Atlanta to Florida to build their business.

Lots of people have good ideas, some attempt to pursue them, but few persevere through the difficulties and succeed in creating a successful business.

By the way, Dominion sells more products than listed in this episode...stay tuned for episode 6 for an update from them.

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