02 - What to Do When Sales Are Slow

The Handmade Bosses Show

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In this episode we talk about what to do when sales are slow:

Sales will be slower in the warmer months as lots of people are out enjoying the sun and the summer holidays
Focus on your own numbers - don’t go into forums or Facebook groups looking at screenshots of other people’s numbers, it’ll get you down if you compare your shop to other people’s
Stay away from forums and toxic Facebook groups - join our Facebook group that is a safe and positive space for you to be and learn (we do fortnightly live teaching sessions!)
What are you willing to do to make your business a successful one?
Don’t go in and go crazy - don’t change EVERYTHING in your shop. Focus on data not feelings.
Don’t go into Facebook groups, follow their advice and change everything in your shop based on that advice. That may have worked for them, but it doesn’t mean that it’ll work for you and your shop
Your shop will fall off the face of the Earth because you’ve made these changes, changed your SEO and not left it 60-90 days or not changed it strategically in line with your business.
You’ve changed something based off of what you feel, not your data.
Only change things that need to be changed
Not getting sales? Then it may be a traffic problem - go into your data and look at what’s wrong
Focus on connecting with your customers/ target audience - be a fly on the wall in Facebook groups or Instagram accounts. Find out where your target customer hangs out, and make a note of what kind of words they use? What kind of questions are they asking? What kind of people are they? Where do they live? Where do they work? What car do they drive? - really connect with them

Links from the episode:

Join the Flourish By Handmade Bosses Live Event - https://www.handmadebosses.com/flourishbyhandmadebosses
Interested in enrolling to the Handmade Bosses Success Academy? - https://www.handmadebosses.com/HBSAenrol
The 3 Step System To Skyrocket Your Etsy Conversion Rate - https://www.handmadebosses.com/conversion
The 30 Day to A Kick Butt Etsy Shop Launch Plan - https://www.handmadebosses.com/30days
Find out more about Steph -
https://www.handmadebosses.com/aboutsteph

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