01 - 5 Things Most People Do Wrong

The Handmade Bosses Show

コンテンツは Stephanie Cole-Lewis によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャストコンテンツは、Stephanie Cole-Lewis またはそのポッドキャストプラットフォームパートナーによって直接アップロードされ、提供されます。誰かがあなたの著作権で保護された作品をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。

2+ y ago 8:35

MP3•エピソードのホーム

アーカイブされたシリーズ ("無効なフィード" status)

When? This feed was archived on August 08, 2022 02:28 (1+ y ago). Last successful fetch was on January 18, 2022 14:12 (2+ y ago)

Why? 無効なフィード status. サーバーは持続期間に有効なポッドキャストのフィードを取得することができませんでした。

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

In this episode we talk about the 5 things most people do wrong in their handmade business:

1 - Not knowing your target market

Your target market is the sun around your entire business, if you don’t know your target market, you’re going to struggle to make sales.

2 - People don’t niche

If you have a general gift shop, you need to niche down!

You can do it for a certain amount of time - but eventually it will turn people off

If you have different target markets in the same shop, niche down and become the expert in one area

3 - Too many social media platforms!

You’ll end up spreading yourself too thin, and not taking time to learn that platform can be damaging (especially if your target market isn’t on that platform)

Open just 1 social media when you first launch, and nail it. It is easily possible to get to 6 figures with 1 or 2 social media platforms, you don’t need them all

4 - Don’t clarify their offer enough

You need to know why your target market buys what they buy from you.

What pain point do they have that your product solves?

What are the possible objections they’ll have to buying from you there and then?

Ask yourself these questions before you list a product (or make a business ideally)

Sit down and clarify your offer/ product

5 - Don’t take advice from too many places

You often head to Facebook, podcasts or YouTube to find advice.

This is actually damaging your shop! Taking snippets of advice from different people who have different shops means that your shop becomes a patchwork of mismatched advice, and no longer a business that’s true to you, your values, your target market, or your brand.

Find one person who you love, who is in the situation that you want to be in (want to earn 6 figures in your handmade business? - find someone who is doing that now) and listen to that 1 person so you can trust their advice.

Links from the episode:

Join the Flourish By Handmade Bosses Live Event - https://www.handmadebosses.com/flourishbyhandmadebosses
Interested in enrolling to the Handmade Bosses Success Academy? - https://www.handmadebosses.com/HBSAenrol
The 3 Step System To Skyrocket Your Etsy Conversion Rate - https://www.handmadebosses.com/conversion
The 30 Day to A Kick Butt Etsy Shop Launch Plan - https://www.handmadebosses.com/30days
Find out more about Steph -
https://www.handmadebosses.com/aboutsteph

Handmade Bosses Socials:

38 つのエピソード

#Entrepreneur #Business #MBA #Marketing #Stephanie Cole-Lewis #Today I