Ep 354 - California's Finest Flower Is Rising From the Ashes in Wine Country

CannaInsider - Interviews with the Business Leaders of The Legal Cannabis, Marijuana, CBD Industry

Some of California’s most sought-after cannabis flower also happens to come from one of the most sustainable companies in the US. Here to tell us about it and share a few of her secrets is Julia Jacobson of Aster Farms.

Learn more at https://www.asterfarms.com

Key Takeaways:

[2:02] An inside look at Aster Farms, a sustainable cannabis brand based in northern California

[2:20] Julia’s background as an entrepreneur in the tech space and how she came to start Aster Farms

[3:40] Aster’s unique proprietary genetics and how they curate their popular line of flower

[7:49] The “5 phase approach” at Aster Farms and how this allows them to grow smaller, more high-quality batches

[11:29] The substantial damage Aster Farms suffered during the 2018 Mendocino Complex Fire and how the company successfully rebuilt themselves

[15:48] The pros and cons of being vertically integrated in the cannabis industry

[17:33] Why Aster Farms chooses more sustainable practices despite various challenges

[22:19] Why we’re seeing an upswing in craft cannabis brands across the US and where Julia sees this sector heading over the next few years

[25:08] The challenges in scaling a sustainable, small-batch cannabis company and how Aster Farms has gone about navigating this

[27:54] How Aster Farms differentiates themselves through unique branding and marketing

[29:58] Julia’s advice on how to build unbreakable brand loyalty