048 Digging through the Canna BS (bull s**t) with Kristen Yoder of Soil to the Oil

To Be Blunt

You can’t spell cannabis without the BS. That’s just a part of it.

Kristen Yoder, featured in Vanity Fair, Forbes, USA Today and named one of Marijuana Venture Magazine's “40 Under 40 Rising Stars of Cannabis”, is a 15 year Los Angeles industry veteran, strategic advisor, and radio and podcast personality who has managed successful businesses in every sector of the cannabis industry.

In this episode, we discuss touchy subjects such as overdosing on cannabis, the setbacks Kristin has observed being in the industry, and federal legalization.

[00:01 – 15:41] Kristen Yoder, The B******t Detector of the Cannabis Industry

[15:42 – 28:09] Overdosing on Cannabis; The Side Effects of Too Much Cannabis Consumption

[28:10 – 35:04] Effective Cannabis or Effective Marketing?

[35:05 – 49:19] Is the Country Ready for National and Federal Legalization?

[49:20 – 1:02:49] The Truth About Medical Cannabis

As the cannabis industry becomes inundated with dishonest businesses and misleading information campaigns, Kristen Yoder’s popularity as an outspoken and trusted authority on a variety of subjects has led her to teaching classes, speaking at events, on podcasts, in print and online media both nationally and internationally. When she isn't sharing her fierce wit and sparkling personality on stage or on the air, she is advising/preparing her clients for the unique intricacies and quagmires often overlooked and unexpected by those entering the newly regulated cannabis landscape.

You can follow Kristen on LinkedIn, Instagram, or Facebook. Visit her Podcast and Website.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Tweetable Quotes:

“We have to accept cannabis as a fallible plant. It’s amazing for so many people, but not everybody.” - Kristen Yoder

“It takes a sociopath to kill it in this industry because good people struggle. We struggle because we don't break the laws, we don’t cheat and we want to pay and treat people fairly. Guess what? That’s not attractive to investors.” - Kristen Yoder

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

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